Peter Foy
Peter Foy is a content marketer with a focus on SaaS companies. Based in Toronto, when he’s not writing he’s usually studying data science and machine learning.
Articles by Peter Foy
How Marketing Agencies Reduce Churn With Client Reporting
Even if churn happens from time to time, your agency must have measures in place to reduce it. In this guide, we’ll discuss how to use automated reporting to lessen churn and communicate regularly with clients.
8 Key Influencer Marketing Metrics to Track Performance
Influencer marketing is known to have a high return on ad spend, although it’s also notoriously challenging to track the ROI. In this guide, we discuss how to use a social media dashboard to track your influencer marketing analytics.
A Complete Guide to Pinterest Ads for Digital Agencies
In this guide, we’ll discuss everything digital agencies need to know about Pinterest Ads, including how to set up a new ad campaign and report on the results.
The Definitive Marketing Attribution Model Guide for Agencies
An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.
The Best Social Media Posting Times in 2022 (By Platform)
In this article, we’ll review the best times to post on each social media platform in order to get the highest engagement possible.
Agency Pricing: How to Price Your Agency Services
In this guide, we discuss several strategies for agency pricing, including different pricing models, when to charge your clients, and how to optimize profitability.
What is Google Analytics 4? A Complete Guide for Marketers
In this guide, we discuss everything that marketers and agency’s need to know about Google Analytics 4, including key features and benefits and how to migrate from Universal Analytics.
A Complete Guide to Amazon Ads for Marketers
In this guide, we discuss Amazon Ads for agencies, including how to set them up and how to track and optimize the performance of your ad campaigns.