What To Look for in a Marketing Analytics Platform (Buying Guide)
This article hand-delivers you the must-haves to evaluate solutions, narrow down your options, and pick the best marketing analytics platform for your agency.
Product-Led Growth Metrics to Track for SaaS Client Success
Learn about the key product-led growth metrics that drive success, including MRR, Churn, PQLs, Activation Rate, DAU/MAU, and more. Understand how these metrics shape user engagement and fuel SaaS growth.
A Guide To Google Performance Max Campaigns
Performance Max is a goal-based campaign type that lets performance advertisers access their Google Ads inventory from a single campaign. Market products or services by creating one easy-to-manage campaign.
17 Facebook Metrics to Track for Success
With so many different metrics and stats available, it can be difficult to know where to begin. To effectively measure your Facebook marketing efforts as an agency, you need to know which Facebook metrics to track and which ones matter the most.
How To Create an Instagram Report That Wows Clients
Learn how to create an Instagram report that stands out, offering clear analysis and client-focused insights, tailored for social media success.
WooCommerce Analytics: Top 9 Metrics to Track
WooCommerce analytics is an essential eCommerce tool. Learn which metrics provide the most insight into customer behavior and store performance.
15 Critical Google Ads Metrics to Monitor Daily
Here are the 15 most important Google Ads metrics that you need to keep an eye on daily to optimize & report on your client’s Google Ads campaigns.
Why Marketing Agencies are Debating Google Analytics vs Matomo
How Matomo is capitalizing on user frustrations with GA-4 to become a go-to alternative in web analytics.
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