
Peter Foy
Peter Foy is a content marketer with a focus on SaaS companies. Based in Toronto, when he’s not writing he’s usually studying data science and machine learning.
Articles by Peter Foy

How to Build & Optimize an Ecommerce Sales Funnel
In this guide, we’ll discuss step-by-step how to build and optimize an end-to-end eCommerce sales funnel.


Mapping your Sales & Marketing Funnel in HubSpot: Lifecycle Stages, Lead Statuses, and Deal Stages
In this guide, we’ll discuss mapping your sales and marketing funnel in HubSport—including lifecycle stages, lead statuses, and deal stages.


6 Strategies to Write Compelling Google Ads Copy
In this guide, we discuss 6 strategies to write compelling Google Ads copy to increase your Quality Score, Click-Through Rate (CTR), and conversions.


Cross-Channel Marketing: What It Is & How to Create a Winning Strategy
In this article, we discuss cross-channel marketing, which is an approach to marketing in which you aim to integrate multiple marketing channels into one seamless experience.


The Ultimate Guide to Ecommerce Conversion Rate Optimization
In this guide, we’ll discuss how to use eCommerce conversion rate optimization to make the most out of the traffic that you’re getting.

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