Peter Foy
Peter Foy is a content marketer with a focus on SaaS companies. Based in Toronto, when he’s not writing he’s usually studying data science and machine learning.
Articles by Peter Foy
How to Build & Optimize an Ecommerce Sales Funnel
In this guide, we’ll discuss step-by-step how to build and optimize an end-to-end eCommerce sales funnel.
Mapping your Sales & Marketing Funnel in HubSpot: Lifecycle Stages, Lead Statuses, and Deal Stages
In this guide, we’ll discuss mapping your sales and marketing funnel in HubSport—including lifecycle stages, lead statuses, and deal stages.
6 Strategies to Write Compelling Google Ads Copy
In this guide, we discuss 6 strategies to write compelling Google Ads copy to increase your Quality Score, Click-Through Rate (CTR), and conversions.
Snapchat Ads: A Complete Guide for Digital Agencies
In this guide, we discuss everything you need to know about Snapchat Ads, all the way from campaign set up to automated reporting.
The Ultimate Guide to Getting Started with Google Analytics
In this guide, we discuss everything you need to know to get started with Google Analytics—all the way from installation to report automation.
How To Run Twitter Ads: A Step-by-Step Guide for Digital Agencies
In this guide, we discuss how to set up, manage, and report on your Twitter Ads campaigns for digital agencies.
Cross-Channel Marketing: What It Is & How to Create a Winning Strategy
In this article, we discuss cross-channel marketing, which is an approach to marketing in which you aim to integrate multiple marketing channels into one seamless experience.
5 Quick & Easy Google Analytics Reports for Clients
In this guide, we review 9 essential metrics and 5 Google Analytics reports to include in your client reporting.