After we released our initial “email marketing” integrations with Mailchimp and Campaign Monitor back in March of this year, we quickly realized that, while those utilities are the most popular among our customers, we also had an impressive number of Active Campaign and Constant Contact fans in our user base. We began the work of adding these additional email integrations right away and, as of today, we’re proud to make them available to all customers.
You’ll now find them both in the campaign navigation menu on the left-hand side of your dashboard, under “Email”:
Let’s take a quick tour of each of these new integrations…
Connect the integration to any campaign, as usual, by clicking “Setup Constant Contact”.
In the window that appears, enter your Constant Contact username and password.
…then, click “Allow”
Similar to our other email marketing integrations, you’ll see a list of all campaigns in “Thumbnail” format, with at-a-glance details including the campaign name, date last modified, and current campaign status.
Click any campaign to see additional stats displayed in beautiful color charts/graphs, including Opens and Clicks…
As well as Recipients and Unsubscribes:
Then, below that, Activity (broken down by Unopened, Unique Opens, Bounces, and Forwards):
As well as Clicks by date:
And Opens by date:
Similar to Constant Contact and our other email marketing integrations, connect this integration to any campaign by clicking “Setup ActiveCampaign”
…then, enter your URL and API key, which you can obtain through your ActiveCampaign account.
The ActiveCampaign integration gives you both a “Campaign” and “List” tab. Under “Campaigns”, you’ll find a thumbnail display of each campaign for the account, with available at-a-glance information displayed including Campaign name, date sent, and number of recipients.
Click any campaign name to find a wealth of information displayed in colored graphs, as well as in detailed charts below. On the left is a breakdown of activity for this campaign (Unopened, Unique opens, and Bounces).
On the right you’ll find at-a-glance data for this campaign including Clicks, Unsubscribes, Shares, Total Recipients, Forwards, and Replies
Below the charts, we display detailed data for each recipient, including the email address, date and time first opened…
…and finally, the “total open count”:
Backing up to the “Lists” tab, you’ll find a detailed breakdown for all lists in this account, showing the list name, total number of subscribers, and an indicator showing whether Tracking is enabled…
…as well as indicators showing whether Twitter/Facebook sharing have been enabled for the list in question.
Effective immediately, you can also of course add new sections for these integrations to your automated PDF reports.
Email marketing is here to stay and, as they say, the money is in the list! If you’re not already providing email marketing reports for your customers, this is a great opportunity to get started. It takes just a few seconds to add an email marketing section to existing reports in your account.
For an overview of our email marketing integrations functionality, check out this video from our Knowledgebase:
Stay tuned for additional updates and new integrations just about every week throughout the rest of the summer and fall!
Have questions on the new integrations that weren’t covered in this post? Don’t hesitate to check our extensive knowledgebase, or to reach out to our friendly support staff through your AgencyAnalytics account.
What do you YOU think of the new email marketing integrations? Are there any additional email marketing integrations that you’d like to see us add? Let us know in the comments below. We’d love to hear your feedback!