Top Majestic SEO Metrics To Track

Creating SEO reports that clients actually understand and appreciate starts with focusing on the right metrics. Majestic SEO provides a huge range of data, but trying to include everything quickly becomes overwhelming. 

The trick is to focus on the numbers that matter most—metrics that clearly show progress and make it easy for your clients to see the results of your work. 

For example, imagine a client asking how their link-building campaign is going. Instead of dumping dozens of stats on them, you highlight a few key metrics that demonstrate improvements in site authority, link quality, and how they stack up against competitors. They get the answers they need at a glance, and you reinforce your role as the SEO expert they can rely on. 

In this article, we’ll cover the top Majestic SEO metrics you should track to build effective reports, save time, and prove the value of your efforts. Whether you’re analyzing backlinks, trust scores, or competition, these metrics will help you deliver clear, impactful insights that your clients will appreciate. 

Let’s get started.

What Is Majestic SEO? 

Majestic SEO, one of the oldest and most respected tools in the digital marketing world, has been a go-to platform for analyzing backlink profiles since its launch in 2008. Initially designed as a tool for SEOs to explore link data, Majestic quickly carved out a competitive advantage by creating one of the largest link indexes in the world. 

Unlike other SEO tools that dabble in multiple areas, Majestic chose to specialize in backlinks, becoming a trusted resource for marketers aiming to improve a site’s authority through smarter link-building strategies.

Over the years, Majestic has expanded its offering to include advanced features like Trust Flow and Citation Flow, two of its flagship metrics. Trust Flow, in particular, became a big deal by allowing SEO professionals to gauge the quality and trustworthiness of a website’s backlinks rather than just the quantity. These metrics helped SEOs focus their efforts on high-quality links, an important factor in building long-term authority and improving search rankings.

Fast forward to present day, and Majestic SEO continues to hold a strong position in the competitive SEO analytics tools market. While newer tools like Ahrefs and Semrush have gained popularity, Majestic retains its competitive advantage by maintaining the largest historical backlink database available.

Top 11 Majestic SEO Metrics to Track

Majestic SEO provides a wide range of metrics to help SEO professionals conduct detailed backlink analysis and assess a site’s SEO performance. However, when building client reports, it’s important to focus on the most actionable metrics that showcase progress and value. 

By tracking the right data, you give clients clear insights into their backlink profile, link acquisition efforts, and overall authority in the eyes of search engines. 

Below, we break down the top Majestic SEO metrics you should track and explain how each one contributes to a successful SEO strategy.

1. Backlinks

Backlinks are the foundation of Majestic SEO's analysis and are one of the most critical metrics to track for any client. This metric represents the total number of incoming links pointing to a website, giving SEO professionals a snapshot of a site’s overall link popularity. 

By monitoring backlinks, agencies determine the effectiveness of their clients’ link-building campaigns, identify toxic links that might hurt rankings, and ensure SEO strategies focus on attracting quality backlinks from reputable sources.

Read More: How To Run a Google SERP Analysis To Increase Rankings

2. Backlinks Net

Backlinks Net highlights the net gain or loss of backlinks over a specific period. This metric is especially useful for tracking the progress of link acquisition efforts and evaluating if a client’s outreach campaigns are successfully driving growth. 

A positive net gain shows healthy link-building activity, while a negative one could indicate lost opportunities or the presence of toxic links that need to be addressed.

To make our campaigns truly successful, we focus on acquiring high-quality backlinks on an ongoing basis. We believe that SEO is not only about getting more traffic but about getting the right leads to the right business, and that is our goal.

Kurt Schell, President, Lithium Marketing

3. Date

Majestic’s “Date” metric allows marketers to track the timeline of when backlinks were acquired or lost. This data provides valuable insight into the speed and consistency of a link acquisition strategy. 

For example, sudden spikes in new links may be tied to a successful campaign, while a sharp drop-off might highlight areas of concern. Monitoring dates helps explain fluctuations in a site’s SEO performance and provides clear timelines for the link-building results.

4. Referring Domains

Referring domains are a key component of any backlink profile, representing the number of unique websites linking to your client’s site. This metric is often more important than the total number of backlinks because search engines prioritize diversity over volume when evaluating a site's authority. 

A consistent increase in referring domains shows your ability to build relationships with new sites and attract quality backlinks across different industries or niches.

Read More: 16 Best SEO Link Building Tools

5. Lost Links

Lost links are backlinks that have disappeared over a specified period, whether due to website changes, removed content, or broken pages. Keeping an eye on lost links is essential for maintaining a strong backlink profile. 

Identifying these links quickly allows SEO professionals to take corrective actions, such as reclaiming them through outreach or identifying patterns that might indicate a deeper issue with site authority or trust.

6. New Links

New links are the opposite of lost links—they represent fresh backlinks acquired over time. By tracking new links, you demonstrate the success of your outreach campaigns and show clients the tangible results of their investment. 

This metric is also helpful in identifying the sources of your most valuable links, allowing you to refine your approach to link acquisition and focus on strategies that attract quality backlinks.

7. Text Links

Text links provide a breakdown of the types of backlinks pointing to a site, specifically those embedded in anchor text versus images or other elements. Since anchor text plays a critical role in how search engines interpret link context, monitoring this metric helps ensure your clients’ backlinks use relevant, natural keywords. This reduces the risk of penalties and strengthens their site’s SEO performance.

8. Follow Links

Follow links pass authority from one site to another and are among the most important link types for boosting a site’s authority. Majestic allows marketers to track the ratio of follow to nofollow links, ensuring clients maintain a healthy balance. A strong focus on attracting quality follow links typically improves citation flow metrics and enhances clients’ rankings.

9. Top Anchors by Domain

Anchor text is one of the most important elements of a backlink profile because it provides context for search engines. The “Top Anchors by Domain” metric shows which anchor texts are most frequently used across all backlinks to a site. This helps SEOs identify overused or irrelevant anchor text, optimize for topical trust flow, and ensure a natural backlink profile that avoids penalties.

Read More: Top 5 SEO Mistakes (and How To Avoid Them)

10. Citation Flow

Citation Flow is a flow metric score that evaluates the quantity of backlinks pointing to a site. While it doesn’t measure link quality, it’s a useful indicator of overall link popularity. 

When paired with Trust Flow, Citation Flow becomes useful for understanding the balance between quantity and quality in a backlink profile. A high Citation Flow score without corresponding Trust Flow might indicate toxic links or spammy strategies that need to be addressed.

11. Trust Flow

Majestic’s Trust Flow metric is one of its most valuable features. It offers insight into the quality of a site’s backlinks. This score evaluates how trustworthy a site is based on its linking domains, focusing on proximity to reputable websites. 

A high Trust Flow score indicates a healthy, authoritative backlink profile, making it a key metric to showcase your SEO efforts to clients. As mentioned, pairing Trust Flow with Citation Flow highlights a client’s progress in building a credible online presence.

We needed a tool that wasn't too time-consuming for us and that our clients could understand. Our clients don't always fully understand the SEO data we give them. They have access to a lot of data in various places, but our ideal clients are simply uninterested in learning to fully understand GA4 or Google Search Console. So, AgencyAnalytics allows us to show them what's going on with their website in a very quick, simple way.

Jessica Tappana, Owner, Simplified SEO Consulting

Tracking these top Majestic SEO metrics allows SEO professionals to provide clients with detailed reports that are easy to understand while demonstrating real results. With a Majestic account, you’ll have all the tools needed to stay ahead in backlink analysis and build reports that clients trust and depend on. 

Turning Raw Majestic SEO Metrics Data Into Actionable Insights

Providing raw numbers from Majestic SEO is only part of the equation. Clients want to understand how your SEO analysis leads to meaningful results. Metrics like Trust Flow and Referring Domains offer valuable insights, but their real impact comes from how you interpret and use them to shape your client’s strategy. 

Demonstrating how data improves organic traffic, strengthens web pages, and tracks link building progress, agencies position themselves as a trusted expert. 

Here are actionable tips to help your SEO transform raw data from Majestic into insights that drive measurable results.

• Set Clear Goals & KPIs: Define success early on. Set measurable KPIs focused on organic traffic and link-building outcomes.

• Identify Key Metrics: Highlight the most important metrics, such as Trust Flow, Lost Links, and Referring Domains, to keep reports focused and impactful.

• Analyze Trends: Identify patterns over time, such as increases in backlinks or fluctuations in lost links, to spot opportunities and challenges.

• Benchmark Against Competitors: Compare your client’s backlink opportunities, link quality, and flow metrics scores to those of industry competitors to get a clearer picture of performance.

• Connect the Dots With Other Platforms: Integrate Majestic data with tools like Google Analytics to align backlink trends with organic traffic, conversions, and web page performance.

• Use Insights To Drive Strategy: Leverage trends and agency benchmarks to refine your client’s SEO approach, whether reclaiming lost links, pursuing high-value domains, or following the latest SEO trends.

Turning Majestic data into actionable insights means transforming numbers into a clear narrative of your client’s SEO performance and progress.

By setting clear goals, analyzing trends, and benchmarking data, your agency will turn technical metrics into actionable strategies that deliver organic traffic growth and improved authority. 

How To Create Majestic SEO Metrics Reports Using AgencyAnalytics

Agencies use AgencyAnalytics to simplify tracking Majestic SEO metrics, making it easier to monitor campaign results in real-time. With AgencyAnalytics, they gather key data like backlinks, trust flow and citation flow, keyword rankings, organic traffic, and more into clear dashboards, giving clients an easy way to see how their SEO efforts are doing. 

Organizing these insights in one place helps agencies identify strategies to improve results across different client accounts. Marketers also link other platforms like Google Ads, Instagram, HubSpot, and Shopify to get a complete view of a client’s marketing data. 

So, where do you begin? 

Start by logging into your AgencyAnalytics account and navigating to the client account for which you’d like to build a Majestic SEO metrics dashboard. Then, select “add” in the drop-down menu to create a new dashboard. 

Next, you’ll be prompted to choose how you’d like to create the insights dashboard: 

We’ve chosen to create a blank dashboard for this example. This allows you to drag and drop specific widgets you’d like from a variety of marketing platforms. 

Our clients don't have time to analyze the cost of backlinks, the cost of content produced, and other deliverables that come with an SEO campaign. As an agency, you need to create enough value when talking about a client’s challenges and that the value you’re delivering outweighs the cost associated with the service.

Charlie Obien, Director, Shoutout Digital

Under a time crunch? The Smart Reports and Smart Dashboards feature from AgencyAnalytics builds exactly what you need in 11 seconds or less. Try it out for yourself with a 14-day free trial. 

With access to over 80 marketing channels, AgencyAnalytics gives agencies a complete picture of a client's marketing activity in one place. The platform’s user-friendly interface makes it easy to visualize data, identify trends, and make informed decisions, all while keeping clients in the loop with real-time insights. 

Summary and Key Takeaways

To make the most of the Majestic platform and deliver meaningful insights to your clients, it’s important to turn their SEO data into actionable steps. 

Use the following action items to refine your processes and create reports that provide value:

• Evaluate Your Current Majestic SEO Analytics Approach: Review how well you’re using tools like the Site Explorer and Backlink Checker to assess a website’s backlink profile.

• Explore Third-Party Tools: Look into platforms like AgencyAnalytics to integrate Majestic data and improve your agency’s workflow and reporting.

• Customize Reports: Tailor your Majestic SEO metrics reports to align with client goals, highlighting data like Trust Flow and Topical Trust Flow to illustrate link quality. Include white label branding for a polished presentation.

• Set Up Automated Reporting: Schedule automated marketing reports to keep your clients informed about their backlink profile and SEO progress without extra manual effort.

Help your clients understand their site’s backlink profile and how it contributes to their SEO performance. A robust SEO strategy relies on clear communication, efficient reporting, and actionable insights that demonstrate progress and build long-term success.