New Social Integration: Google Plus
Great news for social media marketers! We’ve just released an integration for Google Plus. Effectively immediately, you’ll find this new integration within the normal left-hand side campaign navigation, under Social –> Google+ (hint: if you don’t see it, refresh your browser!)
Note that today’s release includes an integration for Google Plus social only. This is not our Google My Business Insights release, which is still under development.
As I promised last week when we launched the new Reviews section of the dashboard, we’re entering another very active phase for new feature rollouts. Similar to this past summer’s launch schedule, we’ll likely be rolling out new integrations and features just about every week from now through the beginning of 2018. You’ll find an outline of our major planned releases at our roadmap, but we’ve also got some other minor (but still exciting!) surprise feature announcements coming down the pike as well.
Let’s take a quick tour of the new Google Plus integration
The layout should be familiar to those of you using our existing social media integrations. The “Insights” tab provides a “Total Followers” metric, along with the total followers change over time…
As well as a graph highlighting followers by date.
Below those graphs, you’ll find follower engagement broken down over time by Replies…
…and finally by “Plus Oners.”
The “Feed” tab provides a scrollable repository where you can analyze plus ones, reshares, and replies for each individual post:
We hope that this Google Plus social integration helps bring you one step closer to offering your customers comprehensive, all-in-one reporting in a single location.
Coming soon are integrations for Twitter Ads and Grade.us as well as enhancements for our reports editor, our widgets dashboard, our site auditor, and more.