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How to create marketing reports for non-marketers
Learn how to build client reports that non-marketers understand. Avoid jargon, focus on outcomes, and build trust with simplified, strategic reporting.
Oct 17, 2025
The 2025 Marketing Agency Benchmarks Report | Insights from 220+ leaders
Discover how 220+ marketing agency leaders are adapting to shifting demands in SEO, AI, reporting, and more. Get a data-backed look at what’s driving performance in 2025.
Google Ads Benchmarks Your Agency Needs To Know in 2025
Access key Google Ads benchmarks, including cost per conversion, CTR, and conversion rates, tailored by industry. Learn to interpret these metrics to optimize campaigns, refine strategies, and position your agency as a trusted expert.
An Expert Guide To Benchmark Reporting
Learn how to create, analyze, and improve benchmark reports. Optimize performance tracking and enhance data-driven decision-making.
What Is the Average Conversion Rate by Ad Platform for Marketing Agencies
Learn how to interpret conversion rate benchmarks across top platforms like Google Ads, LinkedIn Ads, and TikTok Ads. Access data-driven insights to improve client goals and boost satisfaction.
What Is Competitor Benchmarking? (& How To Do It)
Benchmarking competitors and competitor analysis are two different ways to approach your mark. So, what is competitive benchmarking, then? Read more to find out what it is and how to do it.
Social Media Benchmarks for 2025
Compare your agency’s social media performance against industry benchmarks for engagement, follower growth, and impressions across platforms. See how you stack up and learn how to interpret these metrics to improve client campaigns.
LinkedIn Ads Benchmarks Your Agency Should Know in 2025
Discover LinkedIn Ads benchmarks for 2025, including industry-specific CPC, CTR, and engagement metrics. Learn how to optimize campaigns and connect with top decision-makers effectively.
What Is the Average Ad Spend by Platform for Client Campaigns?
Average ad spend benchmarks for 2025 reveal spending trends for client campaigns across platforms like Google, Facebook, and LinkedIn. Learn how to align budgets and refine campaign strategies.
Facebook Ads Benchmarks To Keep On Your Agency’s Radar in 2025
Discover essential Facebook Ads benchmarks, including cost per click, click-through rate, and website conversion value, broken down by industry. Learn how to interpret these metrics to improve campaign performance.
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