Featured
The top 7 PPC KPIs to track in 2025
Discover the 7 most important PPC KPIs for 2025. Learn which metrics matter most to track and improve campaign ROI.
Oct 28, 2025
Not sure whether SEO or PPC is better? Learn the key differences between SEO vs. PPC and make an informed decision for your marketing budget.
Discover real benchmarks, agency insights, and a free PPC budget calculator to price your PPC services confidently in 2025.
Optimize paid search campaigns using paid search analytics and learn which tools to use, key metrics to track, and tips to improve ROI.
These are the only Google Ads (Adwords) tutorials you need to go from beginner to pro in just days. Best of all, you can learn for free. You don’t need to spend thousands of dollars on expensive courses. Each tutorial listed here is free.
Paid search marketers have multiple objectives: drive brand awareness, drive website traffic, and drive sales. However, to achieve these objectives, it’s important to track specific metrics that matter most for your PPC campaign success. Here are key PPC metrics every agency should be tracking.
Learn how to use UTM parameters to track campaigns, prove ROI, and simplify reporting across GA4, Google Ads, and more—real examples and best practices included.
Learn how PPC tracking works, what metrics to monitor, and which tools help maximize campaign ROI.
Learn how UTM tracking works, why it matters to your agency, and how to create codes that show exactly what’s driving client results.
In this guide, we discuss everything your agency needs to know about programmatic advertising, including targeting strategies and tracking your results.
Free 14-day trial. No credit card required.
