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Jan 24, 2020

What Is The Ideal Agency Structure? [Traditional vs. Pod]

Structure is key to agency growth. Whether your agency is brand new or has 100 employees, how you are structured has a direct impact on efficiency, culture, client success, and scalability. Without a well-thought-out structure, agencies will...

Brooks Manley
Jan 20, 2020

How to Write an Effective Content Brief for Writers

Are you staffed with the responsibility of creating content briefs for writers? Do you often struggle to provide writers with the direction necessary to create quality content based on your specifications? Rather than continue your uphill battle,...

Chris Bibey
Jan 28, 2019

3 Steps to Manage Client Expectations and Overdeliver on Value

We’ve all been there! You think you did a killer job in the recent quarter and you’re excited to share the results with your client. Then you discover -- they aren’t pleased. What went wrong? You thought you and the client were on the same page....

Aaron Gahn
Dec 14, 2018

LinkedIn Analytics: 5 Top Metrics to Track

Are you measuring your LinkedIn marketing efforts? Do you know which metrics to monitor? Over the last several years LinkedIn has grown far beyond just another job site. With more than 500 million business professionals, it has evolved into the...

Aaron Gahn
Nov 8, 2018

Choosing a Niche for Your Agency: 10 Experts Succeeding in Their Niche

With hundreds of thousands of digital agencies around the world, you need to find a way to make your agency stand apart from the pack. While defining your target client, you may be asking yourself - should you focus on a niche? Focusing on a niche...

Rebecca Bowden
Oct 10, 2018

How to Fire a Client Nicely (Without Any Nasty Consequences for Your Agency)

Are you frustrated with a particular client? Do you imagine how wonderful life would be without them? Sometimes client relationships go sour. This can happen early in the relationship. But it may also deteriorate even after years of working...

Joe Kindness
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