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AGENCY ADVICE
Jun 9, 2020

OKRs vs. KPIs: What’s the Difference?

Are OKRs and KPIs the same thing? To answer this, in this article we'll discuss: What is a KPI? What is an OKR? What’s the difference between the two? We will also take a closer look at the Objective and Key Results (OKR) goal-setting and goal...

Agota Bialobzeskyte
AGENCY ADVICE
May 14, 2020

5 Hacks to Take Your SEO Sales Presentations to the Next Level

If you’ve been selling SEO services for some time, then I’m sure you already know how important it is to engage prospects during a sales pitch. You know that to convince them to hire you you need to get them to trust you and believe you can...

Pawel Grabowski
AGENCY ADVICE
May 7, 2020

Client Reporting: How to Demonstrate the Value of Your Services

After you’ve signed a new client to your marketing agency and have all the necessary information to start working on their campaigns, it’s common that the majority of your communication will come through periodic client reporting. The frequency...

Peter Foy
AGENCY ADVICE
Apr 21, 2020

Agency Pricing: How to Price Your Agency Services

One of the most challenging parts of building and scaling an agency is figuring out the right pricing model that suits both you and your clients. As we’ll discuss in this guide, agency pricing varies widely based on a number of factors including...

Peter Foy
AGENCY ADVICE
Apr 8, 2020

Automated Reporting: How to Put Your Agency's Reporting on Autopilot

If you own or work at a marketing agency, you know that reporting your results to clients on a regular basis is essential to building trust, demonstrating value, and ultimately retaining clients over the long run. When you’re just getting started,...

Peter Foy
SEO | AGENCY ADVICE
Mar 25, 2020

SEO Tracking: How to Track & Monitor Your SEO Progress

One of the benefits of running an SEO campaign over a traditional, offline marketing campaign is the fact that every detail is tracked and waiting to be analyzed. SEO tracking allows you to objectively identify what’s working with a campaign and...

Peter Foy
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