Are OKRs and KPIs the same thing? To answer this, in this article we'll discuss: What is a KPI? What is an OKR? What’s the difference between the two? We will also take a closer look at the Objective and Key Results (OKR) goal-setting and goal...
If you’ve been selling SEO services for some time, then I’m sure you already know how important it is to engage prospects during a sales pitch. You know that to convince them to hire you you need to get them to trust you and believe you can...
After you’ve signed a new client to your marketing agency and have all the necessary information to start working on their campaigns, it’s common that the majority of your communication will come through periodic client reporting. The frequency...
One of the most challenging parts of building and scaling an agency is figuring out the right pricing model that suits both you and your clients. As we’ll discuss in this guide, agency pricing varies widely based on a number of factors including...
If you own or work at a marketing agency, you know that reporting your results to clients on a regular basis is essential to building trust, demonstrating value, and ultimately retaining clients over the long run. When you’re just getting started,...
One of the benefits of running an SEO campaign over a traditional, offline marketing campaign is the fact that every detail is tracked and waiting to be analyzed. SEO tracking allows you to objectively identify what’s working with a campaign and...