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PPC
Jan 6, 2020

ROAS: Your Guide To Return On Ad Spend

ROAS is a crucial metric for any online advertiser and is the online advertising equivalent of Return on Investment (ROI). ROAS is often used to describe the profits attributable to, and made by, advertising campaigns. The goal of this cornerstone...

Lisa Raehsler
PPC
Nov 19, 2018

11 Facebook Ads Metrics to Track (and 2 You Should Simply Ignore)

Reporting is a key component to any Facebook advertising campaign. Which ads have the best CTR? How much have you spent? What's your ROI? A great Facebook Ads report should answer each of these questions and more. But it's easy to get lost in all...

Rebecca Bowden
PPC | SEO
Aug 23, 2018

Attribution Models for Marketers: The Definitive Guide

We would like to think that a visitor finds your blog or clicks an ad, and immediately converts into a sale or lead. Unfortunately, that is rarely the case. Today, people will visit your site several times prior to converting. They'll find your...

Rebecca Bowden
SEO | PPC
Apr 19, 2018

Cut Through the Confusion in Google Analytics by Looking at These 6 Metrics

Google Analytics data can be invaluable for marketers and business owners; however, the sheer volume of information can also be overwhelming to read and interpret. If you're not sure where to start with Google Analytics for yourself or your client...

Joe Kindness
PPC
Jul 5, 2017

Why AdRoll and Bing Ads Can No Longer Be Ignored

Online marketers have dozens of advertising platforms and tools to choose from. Google AdWords is the largest and best-known of these, which is unsurprising because after all, Google is the biggest search engine in the world. But there are plenty...

Joe Kindness
PPC
Jan 13, 2017

UTM Tracking: What Are UTM Codes and How Do I Use Them?

As a marketer, you know that your marketing is driving traffic to your client's websites, but do you have the hard data to prove it? On a client call, can you show which exact tweets or guest posts generated leads, and which ones failed? There is...

Christian Sculthorp
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