Twitter Dashboard: Use Our Template [+4 Things To Include]

Why You Should Use A Dashboard to Track Your Progress on Twitter

Reporting your Twitter campaign performance to clients can be a drag. It is time-consuming and draining to dig through multiple Twitter accounts and have to update spreadsheets one after the other. Giving your clients a real-time dashboard keeps them in loop and helps you

You can eliminate this using our dashboard which integrates Twitter analytics. It helps you simplify the reporting process by creating reports and dashboards in minutes.

Having a dashboard gives in-depth insights that analyze follower growth, tweet count, retweets, and likes. You can show your clients the effects of your marketing strategy with full details and let your data do the talking. This ensures that you back your strategies and performance on relevant and insightful data that your clients can trust.

Monitoring your Twitter campaign performance will also assists you in designing marketing strategies backed by proven data going forward.

Understanding how to track the most relevant Twitter metrics will help you make data-driven decisions with regards to your strategy. The better you know your audience, the more you can turn every engagement into a powerful marketing campaign.

What's Included In Our Twitter Dashboard Template

1. Number of Tweets

For most agencies offering social media marketing, the number of tweets you deliver is usually a hard deliverable. Our dashboard helps you report on recent tweets to your clients. You should be reporting on the number of times you Tweeted, along with engagement metrics.

You can also use your Tweet count as a comparison to your other engagement metrics. If your Tweet count is high, but likes aren't - you may have a problem.

Don't use the Tweet count as a performance metric. It doesn't give you any idea of how much revenue you've brought in or how many new followers you've gained. It's a general idea of how much work you've done.

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2. Retweets

When it comes to Twitter, engagement metrics are the holy grail. That is the purpose of running campaigns on the platform: to foster quality relationships with your target audience. If people are reacting to your Tweets, that's a great thing.

Retweets prove that your client's customers value their service or product to the point of vouching for it on the platform. The more retweets your posts receive the greater your brand awareness. It allows your tweets to continue to get to the top of other news feeds.

The Twitter algorithm is used by the platform to rank tweets, which makes certain tweets appear higher on users feed than others. If you get a lot of retweets, that's a ranking factor. A retweet involves a greater level of commitment than a like, which is the reason why it matters more in the Twitter algorithm.

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3. Likes

The like metric is a soft engagement metric. While it does not involve an outright commitment to your client’s brand, it reveals what kind of tweets your target audience is interested in seeing.

With an AgencyAnalytics dashboard you can analyze your like rate and locate days or weeks with a high volume of likes. With this data, you can figure out who liked what and why.

Perhaps it was a particular type of tweets, maybe an introduction to a new type of post like a meme. Whatever the reason, the likes metric gives you a clear picture of the kind of tweets your client's followers are looking out for. Generally it's a very good thing when you get more likes month over month.

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4. Followers

Everybody wants to be famous on Twitter, especially if you run a client’s account. While quality trumps quantity when it comes to follower growth, it is still an important KPI.

With our Twitter dashboard you can track how fast and effectively your follower count is growing. If the analytics show that your follower count is dropping, it's a very bad sign and you'll need to turn the ship around. Any sudden drops in followers is a clear sign that something's gone wrong.

On the other hand, showing your clients an increasing client count month-over-month will make them very happy.

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Why AgencyAnalytics Is The Best Twitter Dashboard...

CREATE SOCIAL MEDIA DASHBOARDS & REPORTS IN MINUTES

Twitter Analytics in a Custom Dashboard

Tired of digging through multiple accounts and updating spreadsheets to create marketing reports? Reporting no longer needs to be a tedious process. Create beautiful Twitter dashboards and reports in just a few minutes. Give clients access to a custom dashboard. Or setup automated marketing reports to deliver directly to their inbox.

VIEW TWITTER ANALYTICS IN A CUSTOM DASHBOARD

Monitor Follower Growth

Ultimately clients want to see their social network growing. Show them the value you bring to the table. Include detailed graphs in your social media reports that highlight how follower count has increased over time.

MONITOR LIKES, COMMENTS AND SHARES

Analyze Twitter Engagement

Your client's followers are saturated with new content in their feed, so it's crucial to understand what stands out. Gain a deeper understanding of what tweets your followers engage with, so you can continue to share more of the content they want to see. Monitor likes, comments and shares for every tweet directly in the dashboard.

WHITE LABEL TWITTER DASHBOARD

Unlimited Staff and Client Logins

Create as many staff and client logins as you need. White label the dashboard with your own logo and colors. You can even host the dashboard on your own domain. Present it as a custom, in-house tool to your clients.