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TemplatesSEO Dashboard

SEO Dashboard for Rankings, Traffic, and ROI Reporting

Track keyword rankings, organic traffic, backlinks, and goal completions in a customizable SEO dashboard. Automate reporting, give clients live access to campaign data, and use up-to-date insights to improve performance and prove ROI. Join over 7,000 satisfied customers and experience the benefits of using an SEO dashboard!
SEO Dashboard Template Example

Customizable SEO Dashboard for Smarter Organic Strategies

A white-labeled SEO dashboard centralizes the most important KPIs—from keyword performance and traffic trends to conversions and backlink growth. Customize widgets, white label the experience, and tailor reports to each client’s goals.

Streamline SEO reporting and give clients a live, up-to-date view of campaign performance. By cutting down on manual reporting, agencies focus on optimizing pages, improving rankings, and scaling results.

image of an seo dashboard with easy to grab data for ad hoc reporting
Alexa Rees SEO Manager seoplus

Alexa Rees, SEO Manager

seoplus+

AgencyAnalyticsisaninvaluableassetforanySEOagency.Theplatformhasseamlesslyscaledourreportingprocesses,enablingustoefficientlyhandleagrowingclientbasewithoutcompromisingquality.

Easily Report on Your Client’s SEO Performance

Custom SEO Dashboards as Unique as Your Agency

Accurate SERP Rankings

Daily Search Rankings

Track rankings across all the major search engines including Google, Google Maps, and Bing. Chart campaign-level ranking metrics to help evaluate performance, or see in-depth data for any keyword. Specify an exact location and language for spot on accuracy.

Keyword Rank Tracker Widgets
Access to Majestic Backlink Data

Detailed Backlink Analytics

A key element to SEO success is maintaining a strong backlink profile. With our backlink monitor tool, track backlinks, anchor text and much more. Monitor backlink changes on your custom SEO dashboard, and dive deep into each new and lost link in our dedicated backlinks area.

Semrush Backlinks and Referring Domains Visualization Examples
Everything on One Screen

Powerful Dashboard Widgets

Mix, match, and filter different prebuilt widgets to vizualize rankings, backlinks, analytics, site audits, local SEO, and more. Resize, move, and color widgets so your data is always visible. Want to see keyword rank changes next to organic traffic? Done! Add a chart with new and lost backlinks? No problem!

Collection of AgencyAnalytics SEO tools
Access 80 Integrations

Connect to Essential Platform Integrations

Along with comprehensive in-house tools, our 80+ integrations include SEO essentials like Google Analytics, Search Console, Bing Webmaster Tools, and Google My Business. Real-time data allows you to stay on top of the constantly changing local, national, and international SEO landscape.

A sample of third-party integrations that are on the AgencyAnalytics client reporting software
Choose the Metrics to Display

Custom SEO Dashboards

SEO monitoring dashboards are never "one size fits all", which is why our dashboard and reports are 100% customizable. Show the metrics that matter most to you and your clients, customized to your exact needs. Build a new dashboard for each client to monitor data in real-time, and to showcase your SEO achievements.

Screenshots of Multiple SEO Analytics Dashboards
Unlimited Client & Staff Users

Give Clients a Custom Login

Many clients want up-to-date SEO data, and they want it on their schedule. But too little or too much data can lead to more work for you. Give clients their own dashboard login, and customize the exact metrics they see. Highlight your achievements, and add personalized notes to really impress them!

Client and Staff User Interface
White Label SEO Report

Add Your Own Branding

Add your agency's logo and branding to your custom SEO dashboard. You can even host the dashboard on your own domain! Our dashboards and reports are 100% white-labeled, so you can choose to present it as an in-house tool that sets your agency apart.

white labelled google sheets reports and dashboards
See Your Most Important Data, Anywhere

Mobile-Friendly SEO Dashboards

The web is mobile, and so are we. Fully interactive mobile SEO dashboards allow you to monitor your data at any time. Quickly switch to mobile-view when building a dashboard to ensure that both your team and your clients can see the data they need, no matter where they are.

mobile friendly rank tracker interface
More Than Just a Single Dashboard

Built For SEO Success

If custom SEO widgets aren't enough, dive even deeper with our feature-packed dedicated SEO dashboards. Understand your rankings, competition, traffic, and on-site issues like never before. Our powerful in-house tools give you the insights you need, all in one place.

Local SEO dashboard drag and drop customizing
Always Here to Support Your Agency

Fast, Round-the-Clock Support

With 24/5 live chat support, your questions get answered quickly, ensuring seamless operations. With an average response time under 3 minutes and a satisfaction rate of over 95%, you can be confident you'll get the support you need to impress your clients.

Whenever you need help, our expert team is there to guide you through creating dashboards and reports that showcase your agency's value.

You care about your client’s success. We care about yours.

Best in Class Customer Support
Comprehensive and Efficient SEO Reporting

Save Time with Automated, Multi-Source SEO Dashboards

Say goodbye to time-consuming manual data entry and consolidate data from Google Analytics, Google Search Console, Bing Webmaster Tools, Keyword Rank Tracking, and more to provide a holistic view of your clients' search marketing performance.

Create custom SEO reporting dashboards tailored to your client's needs and easily replicate them for streamlined onboarding. Happier clients and a more efficient agency–all within a single, powerful platform.

Smarter Client Reporting Platform

Sign up for your free trial now!

No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.

12 Sections To Include In SEO Reporting Dashboards

Creating the perfect SEO reporting dashboard starts with knowing what matters most to your clients. By focusing on key metrics that align with their goals, you deliver insights that demonstrate the impact of your agency's SEO strategy and drive smarter decision-making.

Keyword rankings are a cornerstone of any SEO strategy, directly impacting a website’s visibility, traffic, and conversions. If a client’s site isn’t ranking high for target keywords, it won’t show up for their audience—leading to missed opportunities and underwhelming results.

With the keyword ranking tool, your SEO reporting dashboards automatically track keyword ranking changes across search engines, giving you (and your clients) a clear picture of campaign performance. This makes it easier to identify trends, spot opportunities, and address issues before they become problems.

While fluctuations in rankings are normal, the goal is steady, upward progress over time. With this data at your fingertips, you confidently update clients on their ranking progress and demonstrate how your strategy drives results.

Keyword Rankings Dashboard Widget Example

FAQs About Custom SEO Dashboards

Still have some questions about custom SEO dashboards and reporting best practices? Don’t worry... we’ve got you covered!

An SEO dashboard is a reporting tool that consolidates search engine optimization data from multiple tools into one visual interface. It tracks organic search traffic, keyword position, referring domains, and other key SEO metrics—giving marketers a clear overview of how SEO efforts affect website performance and organic search results.

A white label SEO dashboard is a fully branded analytics dashboard that agencies can share with clients. Built on a platform like AgencyAnalytics, it allows you to apply your logo, domain, and color scheme while delivering SEO analytics and reports using your own data across multiple tools like Google Search Console and Google Analytics.

To create an SEO dashboard, start with a prebuilt SEO dashboard template or build from scratch using drag and drop tools. Connect data sources like Google Search Console data and Google Analytics data, then visualize key performance indicators such as total clicks, bounce rate, and domain authority—all in just a few clicks.

Share a client SEO dashboard by granting user access or scheduling automated reporting. Clients can log in to see their data or receive branded reports that surface key insights from tools like Google Analytics and GSC. This saves hours of manual reporting and helps communicate the impact of ongoing SEO campaigns.

Display metrics like organic clicks, total impressions, keyword rankings, backlink profile, and average position. Use visualizations like a line graph, bar chart, or table to track performance and determine top-performing pages, specific keywords, and other valuable data points across the client’s website.

An SEO dashboard supports ongoing search engine optimization efforts by consolidating up to date data from SEO tools, Google Analytics, and Google Search Console into one centralized marketing dashboard. It replaces scattered spreadsheets and disconnected Google Data Studio reports with a streamlined view of website traffic, user behavior, and campaign performance. By combining historical data and live KPIs, the dashboard helps your marketing team measure SEO impact alongside paid efforts like Google Ads—ultimately improving decision-making and driving business success by giving stakeholders access to all the data they need in one place.

Customize your SEO analytics dashboard by editing widgets, selecting the most relevant datasets, and tailoring the layout to the client’s goals. Highlight the big picture for executives or dive deep into competitor analysis, bounce rate, and keyword performance for SEO teams—ensuring every stakeholder receives the insights they need.

Jessica Tappana Owner Simplified SEO Consulting Headshot

Jessica Tappana, Owner

Simplified SEO Consulting

WeloveusingAgencyAnalytics,andofalltheSEOtoolsweinvestin,weconsiderthistobethemostimportantone!Whenwe’reabletoclearlyshowaclienttheirdata,weimproveclientretention.

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