2026 marketing agency benchmarks report

This year is harder.
You’re not imagining it.

494 marketing agencies told us what's actually changed in the last 12 months. Spoiler: it's the industry. See how your agency stacks up, and what the ones pulling ahead are doing differently.

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You’re definitely not alone

Are getting client requests for AEO

Say clients now expect faster turnaround than a year ago

Are still confident about the next 12 months

Read this if you’ve been thinking…

Four thoughts we kept hearing from agency leaders this year. If any of them sound like something you've said out loud, this report is for you.

SEO isn't doing what it used to, and clients are noticing.
Every client meeting has a new AI question I don't fully know how to answer.
I keep getting asked to prove ROI in ways our reporting wasn't built for.
Renewal conversations feel different this year, and not in a good way.

Why this data is worth your time

Good data deserves a clear paper trail. Here's ours.

494 agency professionals took our survey this year

That’s more than double last year's sample of 226.

Fresh data collected over three months

From February to April 2026.

Responses came from agencies

In the US (64%), Australia (13%), UK (8%), Canada (7%), and beyond.

A solid mix across the agency spectrum

25% serve 6–15, 20% 16–25, 17% 26–50, 18% 51–100, and 13% 100+.

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