Insights to grow, lead, and
scale your agency

Apr 26, 2023
Project vs. Retainer Pricing: Which Is Right for Your Agency?
Looking for the right pricing model for your agency? Check out this comprehensive guide on the pros and cons of project and retainer agency models. Discover the key differences between the two options and learn how to choose the best fit for your agency’s needs.

Apr 11, 2023
Staying Ahead of Scope Creep: A Guide for Marketing Agencies
Even the most well-managed projects are vulnerable to scope creep. While scope creep can be a major source of stress for project managers, it is also an opportunity. This article explores some proven tactics project managers can use to turn scope creep into opportunities on their projects.

Mar 28, 2023
How To Use the Pyramid Principle To Improve Client Acquisition & Reduce Churn
When working with clients, it’s important to communicate effectively and showcase your agency’s value. This article explains how to use the Pyramid Principle to get key messages across, improve client acquisition, and reduce churn.

Mar 20, 2023
How Marketing Agencies Reduce Churn With Client Reporting
Even if churn happens from time to time, your agency must have measures in place to reduce it. In this guide, we’ll discuss how to use automated reporting to lessen churn and communicate regularly with clients.

Mar 2, 2023
How To Overcome Scope Creep: A Tactical Guide for Marketing Agencies
Scope creep is a common part of agency life where the scope of a project gradually expands beyond its original parameters. Here’s how to combat it and avoid any delays, budget overruns, and staff burnout.

Jan 17, 2023
The Pros and Cons of Long-term Client Contracts
In this article, we’ll discuss the advantages and disadvantages of long-term client contracts so that you can make an informed decision about what’s best for your agency and for your client.

Aug 12, 2021
Customer Story: How Clix Uses AgencyAnalytics to Reduce Churn
In this article, we’re going to look at how one of our long-time clients—St. Louis-based marketing agency Clix—has used AgencyAnalytics to reduce client churn and, in some cases, retain clients over 8+ years.