Michael Wisby, CEO at Two Trees PPC

Michael Wisby and Two Trees PPC use AgencyAnalytics to maintain data transparency, track real-time results, and improve efficiency.
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Michael Wisby, Founder, Two Trees PPC Headshot
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Michael Wisby, Two Trees PPC

The Client

Founded in 2017 by Michael Wisby, Two Trees PPC is a Sacramento-based agency that offers a range of services, including paid advertising, data cleaning, and content marketing. 

Initially starting as a one-person agency, Two Trees PPC has since increased their internal headcount to six, along with a growing roster of 35+ clients. Their clients are scattered across the US and the UK, specializing in industries such as home services, education, senior living, and healthcare.

Two Trees PPC was born out of a critical observation. Having previously worked at a larger agency, Wisby noticed many clients were locked into long-term contracts without receiving the full value of their services. 

It was an opportunity to create something different, which is why Two Trees PPC offers retainers and month-to-month agreements to clients. This people-centric approach is also reflected in their agency culture, as Two Trees PPC aims to create a transparent, positive work environment.

Two Trees PPC aspires to be your marketing department instead of a vendor that provides a service. We utilize our talents and experience to catapult small to medium-sized regional businesses into the strongest brands in a region.
Michael Wisby, Two Trees PPC

IndustryPaid Advertising, Content Marketing, & Data Services
LocationSacramento, California

The Challenge

As Two Trees PPC began growing, it became clear that a more efficient reporting system was needed. Given the volume of data they were reporting on, the agency needed a tool that could easily integrate metrics across multiple platforms. Plus, it was important that clients quickly make sense of complex data and understand their results.

Two Trees PPC trialed many platforms but often encountered roadblocks like limited customer support and little to no integration capabilities. This situation wasn’t ideal–it impacted their operational efficiency and made it more challenging to prove the true value of their services. 

Plus, Wisby often knew of agencies that didn’t have a system to monitor real-time data, which resulted in subpar results. This wasn’t the vision for Two Trees PPC, which is why they continued searching the market for a better solution.

Before AgencyAnalytics, we set up Google Data Studio dashboards, which was limiting, especially for cross-channel comparisons. Previously, our clients talked about large agencies that didn’t track results until mid-month. At that point, acting upon the data produced changes that could only be seen in the next report.
Michael Wisby, Two Trees PPC

The Solution

Through extensive research, Two Trees PPC learned about AgencyAnalytics through G2 reviews. After using the platform for a couple of hours, it was clear that this was the reporting solution they needed to get ahead.

For starters, it offered real-time marketing dashboards, meaning they could make timely course corrections and identify any hiccups. This equipped Two Trees PPC with actionable insights, leading to better campaign results and enhanced client communication. 

Additionally, AgencyAnalytics’ 24/5 customer support was a much-needed bonus if they encountered any in-platform issues. The ability to request additional integrations also assured Two Trees PPC that this reporting tool was fully in sync with their growth goals. 

We were early adopters of AgencyAnalytics because we always knew how important it was to give our clients complete transparency. It’s so easy to use. If we need any integrations that don’t currently exist, we can request them, and they’ll be integrated pretty quickly. The customer support is excellent.
Michael Wisby, Two Trees PPC

The Result

Since implementing AgencyAnalytics, Two Trees PPC has reclaimed 70 billable hours per month and achieved a cost savings of $26,000 annually. 

The results speak for themselves–Two Trees PPC has now streamlined the reporting process and maintains a high level of transparency with clients. In fact, clients have the ability to log in and view their dashboards in real time, saving time from follow-up calls or emails. 

The platform also offers intuitive data visualization, which means clients easily understand what’s happening, even if they aren’t marketing experts. This has increased satisfaction levels, with many clients raving about their dashboards and the ease of customization. 

Since streamlining reporting, Two Trees PPC has more time to reinvest in high-level parts of the business and ensure its continued success.

AgencyAnalytics helps Two Trees PPC be fully accountable to our clients, making it easy for us to identify strengths and weaknesses. By optimizing our billable time, we’ve been able to focus on forward-thinking strategies instead of spending hours on what has already happened!
Michael Wisby, Two Trees PPC

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