Lane Anderson,
Founder & CEO at London Road Marketing

Anderson and his team spend all the time they can helping local businesses grow. They take a holistic approach to fostering long-term relationships, including offering consultation services. This client-first approach means taking the feedback they receive to design approaches and processes specifically tailored to the clients’ needs. 

Because the local clients they serve have faced a lot of empty marketing promises, Anderson recognized that it was crucial to communicate their agency’s success and legitimacy to build trust.

One key way they achieve this is through easy-to-digest visual reports. Although they started out using a graphics program to create infographic-style reports, they quickly realized that process was not scalable.

AgencyAnalytics has revolutionized how they communicate with their clients by offering an innovative and streamlined approach to visual reporting through marketing dashboards. By consolidating all of their clients' marketing data onto one platform, they have drastically reduced the time spent creating comprehensive overviews of their client campaigns.

London Road Marketing also uses their reports to communicate and advise their clients on best practices. So, being able to include commentary and notes to interpret some of the data has been critical. 

London Road Marketing continues to scale their agency while delivering the most value to their local clients. Communicating transparently with monthly reports shows exactly what their clients get for the investment.

Anderson would advise other agencies to customize reports for each client to show them the relevant data and complexity they will understand. Also, use features like comment boxes to interpret the data and translate what the numbers mean. 

Finally, he recommends checking out the expansive list of integrations when looking for new tools or platforms for clients. Not only does this inspire potential new channels, but all of these options seamlessly connect to the existing reporting platform. 

In all, Anderson believes that one of the biggest contributors to their growth is the ability to prove that they do great work. Their clients appreciate the transparency and consistent communication, so they feel confident they are getting what they’re paying for.