Brad Russell,
Founder of Digital Hitmen

Digital Hitmen quickly grew from a single employee to a team of 20+ in the space of just 7 years. With an emphasis on search marketing, it was important for them to maintain exceptional SEO results for every client, both new and existing. 

As such, scalability was the primary challenge they had to overcome. They needed more time to find and train high-quality staff dedicated to helping their clients thrive. An internal training program gave each team member the opportunity to upskill in all areas of search, but manual reporting was impacting the time available to learn and grow as a team.

To execute their vision of becoming the trusted guide for businesses seeking online success, Russell knew they needed to find a client reporting software. He realized that a new reporting system would streamline their reporting processes and open up more time to focus on the ever-changing world of search engine optimization. 

They also wanted a platform that maintained their agency’s professional standards, moving away from the manual reports generated in Microsoft Word. The platform they chose needed white labeling capabilities and clean dashboards to effectively showcase their seven years of success in the industry.

Within the digital marketing community in Perth, there are a few agency owners who meet regularly to share tips and insights. It was at one of these meet-ups that AgencyAnalytics was recommended to Russell by another agency owner. 

Although Digital Hitmen says it was “extremely easy to set up AgencyAnalytics,” their team also tapped into the expertise offered by customer support via live chat whenever they got stuck. In particular, the training modules were particularly helpful as Digital Hitmen added newly released integrations to dashboards and reports. 

With the time they won back from their old reporting processes, Digital Hitmen focuses on training to stay at the forefront of the latest search trends. Additionally, their clients love seeing a complete breakdown of the data that’s meaningful to them, making more informed business decisions about their marketing efforts.