Social Check-Ins

When people check in at a location, it increases visibility and correlates with other common social media engagement metrics such as Likes, Shares, and Comments. Each Check-In will potentially generate a cascade of online interactions, where one person’s Check-In encourages their network to engage with the brand, increasing their overall social media presence. 

Checking in at a location directly impacts metrics like Reach and Impressions, indicating how far a brand's message travels and how many users it touches. This makes them integral to understanding a brand's social media influence and community engagement.

Social Media Check-Ins, particularly on platforms like Facebook, are a crucial aspect of modern marketing strategies, blending the digital with the physical and turning every customer visit into a potential marketing opportunity.

For agencies, Social Check-Ins represent a tangible outcome of successful marketing campaigns. This KPI goes beyond virtual interactions, translating digital efforts into physical customer visits. An evidence-based measure showcases an agency's ability to drive real-world results. 

Agencies leverage Social Check-Ins to illustrate their ability to attract online attention and compel customers to take action at a physical location. This metric also helps agencies communicate campaign performance to customers. When reported alongside other metrics, clients get a bird’s eye view of the effect that every marketing tactic has on revenue and overall campaign objectives.

Social Check-Ins are also the building blocks for building brand communities. As more customers Check In on social media and share reviews, potential customers find information about a brand.