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Social Media Report Template to Save Time and Boost Efficiency

Social media reporting shouldn’t slow you down. The customizable Social Media Report Template automatically tracks engagement, audience growth, and ad performance so that you deliver client updates without the extra work.
Example of the Social Media Report Template from AgencyAnalytics

Customizable Social Media Report Templates That Prove Your Campaigns Deliver

Customizable social media report templates pull live data from every major platform into one professional, easy-to-understand report.

Track engagement, reach, follower growth, and campaign performance across 80 connected platforms. Customize layouts, apply your agency’s branding, and deliver client-ready reports that make your impact impossible to miss.

With automated updates and consistent reporting, you save hours of manual effort while giving clients the insights they care about most—building trust, strengthening relationships, and proving the value of your agency's social media strategy.

Access this free social media monthly report template
image of OhMyDigital Co-Owner Hayley Peters

Hayley Peters, Co-Owner

OhMyDigital

AgencyAnalyticshassavedushourseverymonthinreportingtime.Nowwecanprovidefarmorethoroughreportingforourclients,andit’sfasterandeasiertopulltogether.Italsogivesouragencyamuchmoreprofessionaltouch.

Easily Report on Your Client’s Social Media Metrics

Custom Social Media Report Templates as Unique as Your Agency

SAVE TIME & STREAMLINE YOUR AGENCY WORKFLOWS

Create Social Media Reports in Minutes–Not Hours

No more screenshots and Excel spreadsheets! All your client’s real-time social media data is right here waiting for you. With an easy-to-use, automated client reporting platform built for marketing agencies, focus your time on creating social media content that moves the needle.

With dozens of report templates and an intuitive drag-and-drop report builder, set up your client reports in no time, with thumbnails of their latest social media posts and all! A social media report template leaves you more time for your social media team to identify actionable insights, optimize client campaigns, scale your agency, and focus on building relationships with your clients.

Custom Marketing Report Builder
80+ MARKETING INTEGRATIONS

Instantly Access All Your Clients’ Social Media Data

Switching between multiple platforms to track social media performance is a pain. Not with AgencyAnalytics! Access all your clients’ social media channels from one streamlined platform.

Create reports that paint a complete picture of your social media team's performance by connecting Facebook, Instagram, LinkedIn, Twitter, Snapchat Ads, YouTube, and many more. Managing your client’s social media metrics has never been easier. Go deeper by adding data from over 80 automatic platform integrations to include analytics and insights from PPC campaigns, social media ads, email marketing, SEO, and so much more.

All your client's marketing data in one place with over 80 marketing platform integrations.
AI Insights That Drive Results

Turn Social Media Metrics into Insights in Seconds

With AI-powered insights built into your social media report template generator, surface the metrics that matter faster than ever. Skip the manual work and pull key data from every connected social platform into one clear report.

Ask AI transforms complex social media data into client-ready takeaways in seconds. From top-performing social campaigns to post reactions, audience growth, and engagement trends, AI Summary delivers high-level overviews that keep your team focused and your clients confident in your digital marketing agency's social media strategy.

Unlock powerful AI insights for real-time marketing decisions. AgencyAnalytics' AI reporting tools instantly elevate your client dashboards and reports.
Track Progress With Precision

Set Social Media Goals and Hit KPI Targets

Create custom social media goals to track what matters most to your clients—whether it’s growing their audience, boosting engagement, or driving more traffic and conversions from social channels. Use goal tracking to highlight key wins against business goals like top-performing posts or follower milestones, turning raw data into a clear, client-friendly story of success.

Strengthen client relationships by connecting every report to real business outcomes, making your agency’s impact on brand visibility, audience growth, and campaign performance impossible to miss.

An example of the Goal Tracking capabilities in the Social Media Report Generator
Built on Live Campaign Data

Real Benchmarks From Real Agency Campaigns

Take the guesswork out of social media reporting with real industry benchmarks built from over 150,000 campaigns managed by leading marketing agencies.

With your custom social media report template, use built in analytics tools to compare client performance against up-to-date data on engagement, reach, and audience growth—so you set realistic goals, show clients exactly how they measure up, and back every recommendation with reliable, real-world data.

Benchmark your agency's digital marketing performance against industry standards.
TAKE CONTROL OF YOUR AGENCY’S BRANDING

White Label Your Social Media Reports

Match your agency’s brand to your professional reports with fully white-labeled dashboards and reports. Just upload your agency logo, use your brand’s color palette, and you’re set! A comprehensive set of white labeled tools helps your agency stand above the competition.

On select plans, create multiple white label profiles for different client-facing brands, including different logos & color schemes. Even host your marketing dashboards on a custom domain and send reports from your email address for a complete white-labeled experience.

An example of how to set up white labelled marketing agency reports and dashboards
Put Your Social Media Reporting on Autopilot

Schedule Your Social Media Reports To Send Automatically

Use your customizable social media dashboard as a starting point to effortlessly pull in key metrics, then build and schedule automated marketing reports in minutes. The visual-first format turns complex social media metrics into an easy-to-understand presentation your social media clients will appreciate.

On select plans, pair your report scheduling with the report approval feature for the best of both worlds: streamline your agency’s efficiency while providing clients with a personalized experience. You’ll get notified before your scheduled reports go out to add extra insights to your automated reports and ensure there are no surprises.

A screenshot of the AgencyAnalytics report scheduling interface
Report Smarter. Not Harder.

Automate Reporting and Focus On What Matters

Refine your social media reporting process and free up time to focus on what your agency does best—creating campaigns that drive engagement and growth. It’s not just about working smarter; it’s about proving impact where it matters.

Streamline reporting by pulling in key metrics like reach, engagement, follower growth, and post performance—alongside data from 80 other marketing platform integrations. Give clients a complete, professional view of their social media success in one clear, easy-to-read report or live dashboard.

Example of the Drag-and-Drop Social Media Report Builder

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No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.

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10 Key Sections Included in the Customizable Social Media Report Template

To turn data from social media reporting tools into actionable and valuable insights for clients, it's best practice to include the following metrics and sections in a custom report built to meet your client's needs. The free social media report template, included with all AgencyAnalytics client reporting plans, includes the core building blocks to get you from zero to hero in seconds.

First impressions matter—especially when reporting on your agency’s results. The Branded Cover Page in your Social Media Report template is fully customizable, helping you deliver professional, on-brand reports every time.

Easily update titles, colors, and background images to reflect your agency’s unique branding. Whether you’re reporting on cross-channel performance, Facebook engagement, YouTube growth, or overall monthly social media results, this template keeps your branding front and center.

Save hours on report design while reinforcing your agency’s identity at every client touchpoint.

Social Media Report Template Cover Page Example

Build custom social media analytics reports that deliver results

Save time and impress clients with a powerful, results-driven report template. Access the free social media analytics report template today!

Try these client reporting features for marketing agencies

Show clients exactly how their brand is performing on Instagram with account-level and post-level insights in one organized view.

Start with overall follower growth and track Likes, Comments, and posting activity over time using clear, easy-to-understand graphs. Then, dive deeper into individual post performance to spotlight the content that’s driving the most engagement each month.

If your agency runs Instagram Ads, this section also tracks key campaign KPIs, helping you analyze results and fine-tune your strategy to maximize client ROI.

An example of the Instagram insights report in AgencyAnalytics social media monthly report template

FAQs About Custom Social Media Report Templates

Still have questions about social media report templates and reporting best practices? Don’t worry, we’ve got you covered!

A social media report template is a comprehensive document that consolidates data points from various social media platforms. It enables marketing teams to analyze performance, track social media campaigns, and present key metrics to stakeholders, ensuring clarity and consistency in reporting.

To write a social media report, collect relevant data points from social media analytics tools and social platforms like Facebook, Instagram, LinkedIn, and TikTok. Highlight marketing performance key performance indicators (KPIs) such as engagement rate, follower growth, and conversions. Analyze data to identify trends and insights, then structure the information to highlight the effectiveness of social media efforts and campaigns.

To make it easier for clients to consume this information, summarize findings, provide actionable recommendations to optimize strategies, and include visual elements like charts and graphs to make data more digestible.

A good social media report presents clear, concise insights into social media campaigns, highlighting key metrics such as reach, engagement, and conversions. It should reflect the impact of social media efforts, provide context through industry trends, and offer actionable recommendations to refine strategies. Key elements of a strong social media report include:

  • A clear summary of performance highlights

  • Data visualizations that make trends easy to understand

  • Context and analysis explaining why metrics changed

  • Actionable recommendations to improve future performance

  • Custom branding that reflects the agency’s professionalism

As an agency or social media manager, compile monthly reports by aggregating data from all social media platforms, focusing on key metrics like new followers, engagement rates, and campaign performance. Analyze performance to identify growth opportunities and key learnings, providing the leadership team with insights to guide future social media efforts.

An automated social media reporting tool should make it easy to showcase progress over time and provide strategic insights. The process includes:

  • Comparing this month’s metrics to previous months to identify trends.

  • Breaking down performance per platform—engagement rates, impressions, clicks, and conversions.

  • Highlighting top-performing content to understand what resonates with the audience.

  • Analyzing audience demographics and behaviors.

  • Addressing challenges and opportunities for improvement.

  • Outlining next steps, including content strategy adjustments and campaign optimizations.

A social media report should include key metrics such as engagement rates, follower growth, reach, and conversions. It must cover performance across all relevant social media platforms, analyze data to assess the success of social media campaigns, and offer insights to refine strategies and target audience engagement. The most important elements include:

  • Engagement metrics – Likes, comments, shares, and saves

  • Follower growth – Increases or decreases in audience size

  • Reach and impressions – How many people saw the content

  • Click-through rate (CTR) – How effectively posts drive traffic

  • Conversions – Sign-ups, purchases, or other business-driven actions

  • Platform-specific insights – Performance breakdowns for each social network

  • Campaign performance – Results from paid and organic efforts

A report should avoid unnecessary complexity and vanity metrics that don’t provide real value. Avoid including excessive or irrelevant data points that do not contribute to understanding social media campaigns' effectiveness. Exclude vanity metrics without context, and refrain from presenting data without analysis, as this can obscure the impact of social media efforts and hinder decision-making.

Here are some things to avoid:

  • Overloading with raw data – Stick to key insights rather than dumping numbers.

  • Irrelevant or vanity metrics – Focus on KPIs tied to business objectives.

  • Unexplained performance trends – Always provide context for data fluctuations.

  • Unactionable data – Ensure insights lead to clear next steps.

  • Too much technical jargon – Keep explanations accessible for all stakeholders.

Automate social media reporting by utilizing tools like AgencyAnalytics, which integrate with over 80 marketing platforms to pull up-to-date data. This automation reduces the need to manually gather data and collate it into Google Sheets, Google Slides, or other manual reporting tools. This automation gives marketing teams more time to focus on analyzing data and refining social media campaigns. Apply custom branding and schedule reports to send to clients at regular intervals, typically monthly. This reduces manual work while providing professional, up-to-date insights.

Every client has unique goals, so reports should be customized based on their priorities. AgencyAnalytics allows full customization of social media report templates to suit different clients. Tailor reports by selecting specific data points, key metrics, and branding elements, ensuring each report aligns with the client's social media campaigns and target audience.

Some clients care more about engagement, while others focus on lead generation or ROI. Tailoring reports ensures each client receives insights that matter most to their business.

Molly Lopez Founder & CEO Sparo

Molly Lopez, Founder & CEO

Sparo Marketing

AgencyAnalyticshashelpedustorecouptimethatwaspreviouslyspentdoingourreportingviaGoogleDataStudio.WearenowabletoupdatereportsmuchmoreseamlesslyanditisoneofthefewreportingsoftwaresouttherethatallowsAPIconnectionstosomanydifferentsocialmediaandadplatforms,aswellasincorporatingSEOtracking.

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