Social Media Analytics Dashboard for Multi-Platform Insights
Automate Your Client Reporting with a Social Media Dashboard
Customizable Social Media Dashboard for Smarter Campaign Insights
Managing multiple social media channels doesn't have to be a reporting nightmare. A white label social media dashboard consolidates performance metrics from every platform your clients use. Tailor each dashboard to focus on what matters—whether that’s Instagram engagement, Facebook ad performance, or YouTube views.
Customize the layout, apply your agency’s branding, and skip the manual reporting. Live data gives clients visibility into campaign performance while your team focuses on optimizing strategies across channels.
Custom Social Media Dashboards as Unique as Your Agency
Social Media Management Tool
Improve Your Workflow & Give Clients What They Want
Key features such as granular user permissions give agency owners and managers complete control. Assign staff members to clients and create one-off or recurring tasks for each campaign. Give your more involved clients their own login to real-time social media analytics tools they can access at any time.
Multiple Campaign Monitoring
Easily Access KPIs Across Multiple Social Channels
Monitor all your clients’ social platforms with real-time stats. With cross-campaign reporting, identify optimization opportunities at-a-glance to improve your campaigns and share key insights with your clients.
Unify Your Client's Marketing Data
Centralize Your Marketing Insights with 85+ Integrations
Access over 85 marketing platform integrations and data points in one centralized location. This streamlined approach ensures your agency has all the critical data needed for comprehensive analysis and strategic decision-making.
Simplify reporting, enhance insights, and deliver exceptional results for your clients with a unified view of all your marketing metrics.
All-in-One Marketing Dashboards
Highlight What Matters With Custom Dashboards
Customize your marketing dashboards and client reports for each of your clients’ needs. The drag-and-drop report builder makes it easy to pull all your clients’ metrics under one roof–and make it look good.
Professional White Labeling
Tie Your Agency’s Results Back to Your Brand
Make the AgencyAnalytics platform your own in-house marketing reporting machine. Upload your agency logo, use your brand’s color palette, and explore more white label options for agencies of all sizes.
Save Time on Client Reporting
Automated Client Reports Ready in Minutes
It’s time to say goodbye to creating tedious manual reports. Spend less time fiddling with spreadsheets and more time scaling your business. The easy-to-use client reporting platform is built for busy marketing agencies. Choose from dozens of report templates and schedule your client reports in an instant.
Expert Help Whenever You Need It
Round-the-Clock Customer Support
Our live chat is on standby 24/5 with under 3-minute response times, ready to tackle any query swiftly. With a satisfaction rate consistently above 95%, our support team excels in guiding you through creating social media dashboards and more, ensuring your agency delivers exceptional services to clients.
You care about your client’s success. We care about yours.
Report Smarter, Not Harder.
Streamline Reporting and Focus On What Matters
Save time every month by automatically integrating the most critical social media data from over 85 other sources into one platform.
Pull in key metrics from Facebook, Instagram, LinkedIn, TikTok, and more to provide clients with a comprehensive view of their social media performance.
Customize each analytics dashboard and quickly clone them to accelerate client onboarding.
Sign up for your free trial now!
No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.
10 Sections To Include in a Client’s Social Media Dashboard Template
The number of subscribers or followers on an account is often the first thing clients notice. Tracking the number of people following your clients’ multiple social media platforms gives you a good gauge of their brand’s popularity amongst very different audiences. Easily identify whether one of your clients’ accounts has fewer followers while the others are going strong to adjust your social media strategy accordingly.
Agency Tip: Highlight your clients' follower growth by comparing current and past periods in a concise report. Pair this social media data with key engagement metrics for a comprehensive view of follower quality and overall social media performance.
To run ROI-driven campaigns as part of your social media strategy, social media marketers need to track the number of conversions coming from each platform. This metric is a quick performance indicator, showing how close you are to reaching your clients’ business goals. Report conversions to your clients for goal-setting and KPI tracking.
Conversions from your clients' social networks offer a wealth of actionable insights, whether it's customers completing a form or purchasing a product from social media posts. You define the conversion parameters and the dashboard, once integrated with Google Analytics, tracks it for you.
By pulling in data from Google Analytics, monitor conversions across multiple channels. A low conversion rate might indicate an ineffective call to action (CTA) or a lack of follower engagement with your client's brand. Use this key performance indicator to guide strategy adjustments and optimize outcomes.
Revenue from social tracks the exact amount of money your clients are earning through each social channel. If you’re running campaigns for an eCommerce client, for example, this is an essential metric to track. Without social media dashboard tools, it can be difficult to separate social revenue from other sources.
Knowing just how much money your clients earn from each platform gives you insights into which platforms are contributing to the bottom line and which ones may need more attention. If there’s a drastic difference between the revenue you’re bringing in on different platforms, you tweak your approach and fine-tune your strategy to lead your clients toward success.
The customizable social media dashboard also shows you the number of sessions your followers have initiated on your client’s website, via the Google Analytics data integration. This metric gives you and your clients a better idea of how effective your content is at driving people to your offer. It pulls in traffic from all social sites, including Facebook, LinkedIn, TikTok, Instagram, and more.
This is also another good indication of how engaged your clients’ followers are. If you’re experiencing low web traffic, take a closer look at the CTAs on your social posts. While some web traffic comes from a customer clicking on a link in your profile bio, most will come from you actively telling them to click and visit the website.
One of the most important marketing metrics to track when it comes to follower engagement is the number of comments your clients get on posts. If your followers aren’t leaving comments on your posts, it can mean one of two things: either current and potential customers aren’t that interested in your content, or your followers are of low quality or not real.
Low engagement can wreak havoc on your clients’ social media channels. It also makes it harder for potential customers to find your clients’ brands and can even lessen their brand authority.
Fortunately, the social media dashboard displays the comments your clients are getting on various platforms in a single view, making it much easier to respond to everyone and create posts that resonate more with the target audience.
Build automated social media analytics dashboards that deliver results
Save time and impress clients with a powerful, results-driven dashboard template. Access the free social media analytics dashboard template today!
Likes on your clients' posts serve as a key engagement metric across their social media platforms. They not only reflect audience approval, but also influence the post's exposure. When a user likes a post, it often becomes visible to their network, broadening their reach to potential customers.
As you cultivate a client’s audience, it's crucial to meet their quality expectations consistently. Tracking likes allows your agency to plan social media posts that resonate with the target audience.
This metric, displayed on your social media dashboard, offers a direct insight into customer engagement. It can swiftly signal if there's a need to enhance the quality of your posts, ensuring you maintain a strong connection with your clients’ audiences.
How often you schedule posts for your clients depends on your client agreements.
The social media dashboard conveniently displays this data for each account, making it easy for both you and your clients to track how your agency is validating its client agreements and ensures you schedule posts according to the best-performing posting frequency.
As a marketing agency, you should also be keeping up with what’s posted on each account on a daily basis. The social media analytics dashboard provides a feed for each platform in a single place, so you don’t have to switch back and forth between different apps.
As you scroll through this feed, be sure to pay attention to the content your team is posting. Take full advantage of that instantaneous market research to improve your engagement and conversion rates.
The social media dashboard enables tracking of vital demographic information on platforms like Facebook and YouTube. Access data such as country, city, gender, and language with ease. This information helps assess whether the target audiences of your clients are effectively reached.
For local businesses aiming to engage customers in their immediate geographic area, this metric is crucial. If followers are located elsewhere when targeting New York City, for instance, it's a clear signal to adjust content and posting habits.
However, for online businesses, geographic data might be less critical unless the client doesn't ship to certain regions. In such cases, focus more on the gender, age, and language of followers, especially if the client has a specific target audience. If this audience isn't being reached, it's likely time to tweak ad campaigns.
Incorporating goal tracking into a social meda dashboard makes it easy to demonstrate progress toward client objectives. These visual widgets provide a transparent view of how online social media activities match up with established targets, allowing agencies to underscore their impact and fine-tune their strategies.
Setting KPI goals helps agencies drive performance and demonstrate the value of social media marketing to clients. When creating these goals, consider the unique aspects of each client’s business and the specific outcomes they seek.
FAQs About Social Media Analytics Dashboards
Still have questions about how to create and use custom Social Media Analytics Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you're never building the thing twice. The social media report template covers the same data in the scheduled format.
An AgencyAnalytics dashboard opens on the most recent data stored for that client's connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.
The template comes with an AgencyAnalytics subscription. There's one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
