As 42connect scaled their agency over the years, they switched from a project-based business model to a retainer-based model. However, they do not lock their clients into long-term contracts but focus on providing multiple services to a client to foster a sustainable relationship.
As they took on more clients with larger marketing campaigns, it was becoming increasingly difficult to keep track of each client’s metrics from various platforms. Their monthly reporting became very labor-intensive and time-consuming, which was not scalable.
They wanted to showcase the value of their various digital marketing services, and to do so, they needed a reporting solution that was easy to understand–for their team and their clients.