YouTube Dashboard

What Is a YouTube Dashboard?

A white label YouTube dashboard is a customizable analytics tool branded with a marketing agency’s identity, designed to provide an in-depth overview of YouTube channel performance. This tool makes it easy for agencies to present comprehensive data to clients, ensuring a professional and consistent reporting experience.

These dashboards also help agencies monitor various YouTube KPIs in one place, offering a streamlined approach to analyzing and reporting data. Customization options allow the agencies to align the dashboard with their client's unique objectives, reinforcing your agency's commitment to their success.

Why You Need to Use a YouTube Dashboard

Every agency owner knows how time-consuming generating social media reports after logging in and out of various YouTube accounts can be. Don't waste time manually gathering and validating performance data, spend that time on strategy and execution instead!

After all, you've spent all of that time producing videos, spending precious time with tedious manual reporting is counter-productive. Create YouTube performance dashboards in minutes and watch as the channel analytics automatically populate for each reporting period. Simply connect your clients' YouTube accounts and manage multiple accounts with just one interface!

The customizable YouTube Dashboard gives you the ability to measure key metrics, and create reports based on the performance of client campaigns. It also gives your clients the ability to see the performance of your campaigns in real-time, allowing them to access their video marketing performance on the fly.

Monitoring and analyzing the right YouTube video metrics is a necessity for the success of your campaign and overall video strategy. You need to be able to identify key metrics to measure the performance of your client's YouTube account and the videos featured on the accounts.

What are the YouTube metrics you need to focus on to ensure effective analysis of your campaign performance?

Let's have a look at them.

What's Included In the Customizable YouTube Dashboard Template

Think of the YouTube dashboard template as a launchpad for your client reporting. It provides a solid structure that easily adapts to fit each client's specific needs. No more building reports from scratch!

The customizable template includes some of the most important YouTube metrics to track, including:

1. Views

The view metric is a self-evident one. It measures the number of times web users have watched certain videos. However, with YouTube, it's a bit more complicated.

YouTube counts a view only when it considers it a legitimate one based on its algorithm. This means that the platform only records views of YouTube content when a user intentionally plays a specific video.

The only problem with this metric is that it can be misleading without other video performance metrics. Creating a video content strategy solely around which types of videos are generating views can be short-sighted.

After all, YouTube views do not mean that users interacted with the video or retained its content. All it shows you is that they chose to click play. While it should be a key metric you look at, pair it with others to get a better picture of what's going on.

Engagement metrics are also critical: imagine that a brand new video gets 100,000 views with likes or comments of just 0.1%. It would tell you that while users are watching your videos because of an initial attraction to the subject, or perhaps the video title caught their attention, but the content wasn't strong enough to encourage them to engage.

2. Subscribers

When you generate reports for your clients, one of the metrics they are interested in is subscribers. This is because the subscriber metric is one that measures the YouTube channel performance, audience retention, and growth rate. If your subscribers are not increasing it means people are not finding your content relevant or entertaining enough.

When a user subscribes to your channel, it means they have gone beyond just liking or commenting on your videos but have committed themselves to the content you produce.

This metric also helps you to predict future engagement rates as subscribers will engage with the content you put out.

3. Likes

The likes metric in your YouTube Dashboard is another engagement metric. It shows that your audience approves of your content and enjoyed it.

It's crucial to understand that likes help to boost the visibility of your video and rank your videos on search engine results. This will end up being extremely beneficial if you monetize your clients’ videos as visibility increases views.

Monitoring this metric will also help you understand what your audience is looking out for. More likes mean that a lot of users are looking for that kind of content.

4. Dislikes

The dislike metric is one you would not want to see in high numbers. It means one thing; users do not approve of the content delivered to them. While the dislike count has gone private on YouTube, the button remains there so it’s still a key metric to track.

When measuring this metric, you need to consider the number of likes on the video as well. If you have 200,000 likes and 20 dislikes, it wouldn't make sense to try to change the content delivered because of such few dislikes. Also, keep in mind that most videos will get a certain number of dislikes so this piece of YouTube data should be taken with a grain of salt.

5. Comments

Comments are a high-level engagement metric as they go beyond just clicking the like button or simply hitting play. They tell you that users found the content you delivered to them engaging enough to talk about.

In analyzing comments, you also want to keep an eye on this one to get a feel of what the consensus of your audience is about the content. When a video has a lot of positive comments, try to replicate the content in a unique way as it's a clue that your users want more of it

6. Videos Published

When generating a social media or YouTube report for clients, one of the main deliverables will usually be videos published. This should be a key number that you show your clients and allow them to delve further in via the dashboard to see exactly what videos were put up.

It's important to show the publishing frequency and monitor how many videos are being put out on a monthly basis. To dig into the performance of specific videos, head over to the Videos tab to see the top metrics for each published video, including publication date, views, likes, and dislikes.

7. Estimated Minutes Watched

If your goal is to rank your videos high on search engines, then the estimated minutes spent watching the videos you create should be of prime importance. This watch time metric measures the average time web users spend watching the videos.

When videos accumulate a high number of minutes watched, they are more likely to be recommended to new viewers and appear in organic search results. This metric also reflects the overall consumption of video content, indicating how engaging and effective it is at retaining viewers' attention.

8. Shares

Shares are another critical metric to focus on in order for you to understand if your audience is interested in engaging with your content. Users watching your content is one thing but sharing your videos with other users is a whole new level of engagement

Use your customizable YouTube dashboard to monitor this metric and get a clear understanding of your campaign’s engagement level. Flip this dashboard into bespoke client reports to help you, and your client, make data driven decisions.

AgencyAnalytics is clearly a game-changer. It has streamlined our reporting process, saving us invaluable time and significantly enhanced client satisfaction. The intuitive interface and detailed insights offered are second to none. AgencyAnalytics is an indispensable tool for any forward-thinking agency.

Ben Spray / Managing Director