Why You Need to Use a YouTube Dashboard
Every YouTube account manager knows how time-consuming generating reports or changing from one account to another can be. You'd spend hours trying to ensure the data you are about to present to your client is correct.
Imagine you could create dashboards in minutes and manage multiple accounts with just one interface!
Our YouTube Dashboard gives you the ability to measure key metrics, and create reports based on the performance of your campaigns. It also gives your clients the ability to see the performance of your campaign in real time.
This helps them see their video marketing performance on the go.
Monitoring and analyzing the right YouTube metrics is a necessity for the success of your campaign. You need to be able to identify key metrics that you can use to measure the performance of your clients YouTube account and the videos featured on the accounts.
What are the YouTube metrics you need to focus on to ensure effective analysis of your campaign performance?
Let's have a look at them...
What's Included In Our YouTube Dashboard Template
The view metric is a self-evident one. It measures the number of times web users have watched your videos. However, with YouTube it's a bit more complicated.
YouTube counts a view only when it considers it a legitimate one based on its algorithm. This means that the platform only records views when a user intentionally plays a video.
Views are the foundational YouTube metric as the main purpose of a YouTube channel would be to get users to watch its video. The only problem with this metric is that it can be misleading without other metrics.
YouTube views do not mean that users interacted with your video or retained its content. All it shows you is that they chose to click play.
While it should be the main metric you look it, pair it with others to get a better picture of what's going on.
Engagement metrics are critical: imagine one of your videos has 100,000 views with likes or comments of just 0.1%. It would tell you that while users are watching your videos because of an initial attraction to the subject, but the content wasn't strong enough to make them engage.
When you generate reports for your clients, one of the metrics they would be interested in is subscribers. This is because the subscriber metrics is one that measures the channel growth rate. If your subscribers are not increasing it means people are not finding your content relevant or entertaining enough.
For a user to subscribe to your channel it means they have gone beyond just liking or commenting in your videos but have committed themselves to the content you produce.
This metric also helps you to predict future engagement rates as subscribers will engage with the content you put out.
The likes metric in your AgencyAnalytics YouTube Dashboard is an engagement metric. It shows that your audience approves of your content and enjoyed it.
It's crucial to state that likes help to boost the visibility of your video and rank your videos on search engine results. This will end up being extremely beneficial if you monetize your client's videos as visibility increases views.
Monitoring this metric will also help you understand what your audience is looking out for. More likes mean that a lot of users are looking for that kind of content.
The dislike metric is one you would not want to see in high numbers. It means one thing; users do not approve of the content delivered to them.
When measuring this metric, you need to consider the number of likes on the video as well. If you have 200,000 likes and 20 dislikes, it wouldn't make sense to try to change the content delivered because of such few dislikes.
So, ensure you that when measuring the dislike metric in your dashboard and you do not take it in isolation.
Comments are a high-level engagement metric, as they go beyond just clicking the like button or simply hitting play. They tell you that users found the content you delivered to them engaging enough to talk about.
You would also want to keep an eye on this one to get a feel of what the consensus of your audience is about the content. When a video has a lot of positive comments, try to replicate the content in a unique way as it's a clue that your users want more of it
6. Videos Published
When generating a report for clients, one of the main deliverables will usually be videos published. This should be a key number that you show your clients and allow them to delve further in via the dashboard to see exactly what videos were put up.
It's important to show the publishing frequency and monitor how many videos are being put out.
7. Estimated Minutes Watched
If your goal is to rank your videos high on search engines, then estimated minutes watched should be of prime importance. The metric measures the average time web users spend watching your video.
High estimated minutes watched results in your videos appearing to new users as suggested videos and also causes your content to appear in organic searches. It also generally shows how much of your video content is being consumed.
Shares are critical metrics to focus on in order for you to know if your audience is interested in engaging with your content to the point of commitment. Users watching your content is one thing but sharing your videos to other users is a whole new level.
Using your YouTube dashboard you can monitor this metric and get a clear understanding of your campaign???s engagement level.