Why You Need to Use a YouTube Dashboard
Every agency owner knows how time-consuming generating social media reports or changing from one account to another can be, spending hours trying to ensure the data you are about to present to your clients is correct.
Ditch the tedious manual reporting and create social media dashboards in minutes. Simply connect your clients' YouTube accounts and manage multiple accounts with just one interface!
Our YouTube Dashboard gives you the ability to measure key metrics, and create reports based on the performance of your campaigns. It also gives your clients the ability to see the performance of your campaigns in real-time, allowing them to see their video marketing performance on the fly.
Monitoring and analyzing the right YouTube video metrics is a necessity for the success of your campaign. You need to be able to identify key metrics to measure the performance of your client's YouTube account and the videos featured on the accounts.
What are the YouTube metrics you need to focus on to ensure effective analysis of your campaign performance?
Let's have a look at them.
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What's Included In Our YouTube Dashboard Template
The view metric is a self-evident one. It measures the number of times web users have watched your videos. However, with YouTube, it's a bit more complicated.
YouTube counts a view only when it considers it a legitimate one based on its algorithm. This means that the platform only records views when a user intentionally plays a video.
YouTube Views on Dashboard
Views are the foundational YouTube metric as the main purpose of a YouTube channel would be to get users to watch its video. The only problem with this metric is that it can be misleading without other video performance metrics.
YouTube views do not mean that users interacted with your video or retained its content. All it shows you is that they chose to click play. While it should be a key metric you look at, pair it with others to get a better picture of what's going on.
Engagement metrics are also critical: imagine one of your videos has 100,000 views with likes or comments of just 0.1%. It would tell you that while users are watching your videos because of an initial attraction to the subject, the content wasn't strong enough to encourage them to engage.
When you generate reports for your clients, one of the metrics they are interested in is subscribers. This is because the subscriber metric is one that measures the YouTube channel performance and growth rate. If your subscribers are not increasing it means people are not finding your content relevant or entertaining enough.
When a user subscribes to your channel, it means they have gone beyond just liking or commenting on your videos but have committed themselves to the content you produce.
This metric also helps you to predict future engagement rates as subscribers will engage with the content you put out.
The likes metric in your YouTube Dashboard is another engagement metric. It shows that your audience approves of your content and enjoyed it.
It's crucial to understand that likes help to boost the visibility of your video and rank your videos on search engine results. This will end up being extremely beneficial if you monetize your clients’ videos as visibility increases views.
Monitoring this metric will also help you understand what your audience is looking out for. More likes mean that a lot of users are looking for that kind of content.
The dislike metric is one you would not want to see in high numbers. It means one thing; users do not approve of the content delivered to them. While the dislike count has gone private on YouTube, the button remains there so it’s still a key metric to track.
When measuring this metric, you need to consider the number of likes on the video as well. If you have 200,000 likes and 20 dislikes, it wouldn't make sense to try to change the content delivered because of such few dislikes. Also, keep in mind that most videos will get a certain number of dislikes so this piece of YouTube data should be taken with a grain of salt.
Comments are a high-level engagement metric as they go beyond just clicking the like button or simply hitting play. They tell you that users found the content you delivered to them engaging enough to talk about.
In analyzing comments, you also want to keep an eye on this one to get a feel of what the consensus of your audience is about the content. When a video has a lot of positive comments, try to replicate the content in a unique way as it's a clue that your users want more of it
6. Videos Published
When generating a social media or YouTube report for clients, one of the main deliverables will usually be videos published. This should be a key number that you show your clients and allow them to delve further in via the dashboard to see exactly what videos were put up.
It's important to show the publishing frequency and monitor how many videos are being put out on a monthly basis.
7. Estimated Minutes Watched
If your goal is to rank your videos high on search engines, then the estimated minutes watched should be of prime importance. This watch time metric measures the average time web users spend watching the videos.
High estimated minutes watched results in your videos appearing to new users as suggested videos and also causes your content to appear in organic searches. It also generally shows how much of your video content is being consumed.
Shares are another critical metric to focus on in order for you to understand if your audience is interested in engaging with your content. Users watching your content is one thing but sharing your videos with other users is a whole new level of engagement
Using your YouTube dashboard you can monitor this metric and get a clear understanding of your campaign’s engagement level.
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