FeaturesMarketing Performance Insights

Data-driven marketing performance insights to optimize campaigns

Make smarter decisions with automatic marketing performance insights like benchmark comparisons, anomaly detection, and data forecasting. Spot trends early, identify potential issues before they escalate, and optimize marketing performance with data-backed analysis.

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Drive strategic growth by leveraging AgencyAnalytics’ Benchmarking, Anomaly Detection, and Forecasting for automated marketing performance insights.

Smarter campaign insights for performance-driven agencies

Turn complex marketing data into clear opportunities for optimization. Benchmark results, detect anomalies, and forecast performance trends to drive better campaign outcomes and strengthen client strategy.

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Benchmark Performance

Compare the performance of your client metrics against industry standards

Identify Data Anomalies

Easily spot anomalies in your client data and use the insights to take action

Forecast Future Trends

Monitor expected data trends and optimize your marketing strategy accordingly

Establish Campaign Goals

Leverage industry benchmarking and trend forecasting to set realistic marketing performance goals

DEEP DIVE INTO YOUR METRICS

A Central Hub for In-Depth Analysis and Strategic Insights

AgencyAnalytics’ Metric Insights tool makes it super easy to monitor your individual metrics without the hassle. From one tool, easily benchmark your campaign performance against industry standards, spot trends and anomalies, and even forecast what's coming next.

Along with AI-powered performance highlights and strategic tips, your marketing agency enjoys instant, smart insights that help you react quickly and keep everything running smoothly.

Examples of the marketing performance insights features including benchmarking, predictive forecasting, and marketing data anomalies

COMPARE PERFORMANCE

Benchmark Your Agency Against Industry Data

Easily compare your marketing agency's performance to industry standards with AgencyAnalytics’ Benchmarks tool.

Generate a visualization of benchmarks data, including the industry median and your agency’s performance for each metric. Identify areas for improvement, set realistic goals, and gain a competitive edge.

Generate accurate, industry-specific digital marketing benchmark comparisons for your metrics.

SPOT ANOMALIES, DRIVE INSIGHTS

Detect & Display Anomalies in Your Client Data

Quickly identify unusual data patterns, understand their impact, and take proactive actions to optimize your marketing strategy.

The Anomaly Detection feature highlights significant deviations—both positive and negative—empowering you to make data-driven decisions and achieve better results for your clients.

Detect and display anomalies in your digital marketing data with clear annotations.

FORECAST PERFORMANCE TRENDS

Predict the Future to Power Your Marketing Strategy

Anticipate future trends in your client data and optimize your marketing strategy with AgencyAnalytics’ powerful data forecasting tool.

Accurately predict the performance of key metrics, identify potential opportunities, and make data-driven decisions to drive growth.

Display forecasted future trends in your data based on historical performance using an automated digital marketing forecasting tool.

HIT YOUR MARKETING GOALS

Set Custom Goals and Exceed Performance Targets

Clear goals and performance targets are the backbone of successful client relationships. With the Goals widget, it's easy to set monthly benchmarks and track progress daily—all in one easy-to-read visual.

Show your clients exactly how they’re moving toward their business objectives, creating a transparent partnership that builds trust, strengthens relationships, and reduces churn.

Set and automatically track marketing goals, thresholds, and campaign performance targets

Leverage insights to drive smart strategies for your agency and clients.

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Illustration of a user at a marketing agency trying the client reporting features from AgencyAnalytics

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Anya Curry

Ambidextrous Services

Accurateinformationhelpsusmakeinformeddecisionsandproviderecommendations.UsingatoollikeAgencyAnalyticshelpsusdothisefficientlysowecanspendmoretimeimprovingresultsforourclients.

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Take your client reporting to the next level with AgencyAnalytics' AI reporting tools. Ask AI automatically analyzes data, uncovers hidden trends, and generates actionable insights, while AI Summary generates high-level overviews of your client data in seconds.

Save time, enhance your campaigns, and leverage quick insights for real-time business decision making.

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An example of how to use AI analysis tools to instantly receive actionable marketing recommendations and next steps tailored to your clients’ specific data

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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Leverage AgencyAnalytics to gather and integrate data from 80+ marketing channels, creating a unified client reporting environment.

This powerful platform simplifies the visualization of your agency’s diverse marketing efforts, allowing you to deliver insightful, data-driven narratives that underscore real growth and opportunities in your strategies. Offer clients a clearer, more impactful view of their marketing landscape.

View All 80+ Integrations

All your client's marketing data in one place with over 80 marketing platform integrations.

FAQs About Marketing Performance Insights

Looking to move beyond metrics? These FAQs explain how to turn raw data into clear, client-facing marketing insights that drive better decisions and long-term retention.

Marketing performance insights go beyond surface-level metrics to explain what’s actually driving results. They help your marketing agency understand which activities are increasing website traffic, improving customer engagement, and ultimately driving sales revenue—so you can make more informed decisions, faster.

Metrics are raw numbers—like clicks, impressions, or bounce rates. Insights interpret those numbers in context. For example, if a campaign’s website traffic increases but conversions drop, insights help explain why and what action to take. It’s the difference between tracking performance and actually improving it.

Transforming performance data into marketing campaign insights involves combining metrics across platforms like Google Analytics, Google Search Console, and social media sites, then analyzing them for patterns. AgencyAnalytics automatically gathers the data and provides insights from multiple marketing campaigns—making it easier for your team to optimize digital marketing efforts. Manually, this process can take several hours per campaign.

With AgencyAnalytics, marketing teams convert raw data into actionable insights in minutes. The platform continuously analyzes marketing activities across channels—turning data into visual, professional reports without requiring your team to crunch numbers manually.

Metric Insights is available on premium AgencyAnalytics plans starting at $349 per month. For marketing teams, it replaces hours of manual analysis with instant, automated reports that boost client retention and save more than 2.5 hours per client every month, quickly recouping the investment through saved time, improved client retention, and campaign efficiency.

Look for campaign insights software that integrates with tools your team already uses—like Google Analytics, Facebook, Google Search Console, and more—and that helps your marketing team track performance, optimize ad spend, and understand user behavior. AgencyAnalytics delivers automated, client-ready insights that help agencies drive sales revenue and make informed decisions. Try it free for 14 days and see the difference it makes.

Deniz Doganay

Digital Debut

Ihavebeenintheindustryfor10yearsandusedalotofreportingtools.AgencyAnalyticsisthebestoneIhaveusedintermsofboththesoftwareitselfandvalueformoney.Thistoolisamustforanyonlinemarketingcompany.

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