FeaturesMarketing Performance Insights

Data-Driven Marketing Performance Insights to Optimize Campaigns

Make smarter decisions with automatic marketing performance insights like benchmark comparisons, anomaly detection, and data forecasting. Spot trends early, identify potential issues before they escalate, and optimize marketing performance with data-backed analysis.

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Drive strategic growth by leveraging AgencyAnalytics’ Benchmarking, Anomaly Detection, and Forecasting for automated marketing performance insights.

Smarter Insights for Performance-Driven Agencies

Turn complex marketing data into clear opportunities for optimization. Benchmark results, detect anomalies, and forecast performance trends to drive better campaign outcomes and strengthen client strategy.

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Benchmark Performance

Compare the performance of your client metrics against industry standards

Identify Anomalies

Easily spot anomalies in your client data and use the insights to take action

Forecast Trends

Monitor expected data trends and optimize your marketing strategy accordingly

Establish Goals

Leverage industry benchmarking and trend forecasting to set realistic marketing performance goals

DEEP DIVE INTO YOUR METRICS

A Central Hub for In-Depth Analysis and Strategic Insights

AgencyAnalytics’ Metric Insights tool makes it super easy to monitor your individual metrics without the hassle. From one tool, easily benchmark your campaign performance against industry standards, spot trends and anomalies, and even forecast what's coming next.

Along with AI-powered performance highlights and strategic tips, your marketing agency enjoys instant, smart insights that help you react quickly and keep everything running smoothly.

Examples of the marketing performance insights features including benchmarking, predictive forecasting, and marketing data anomalies

COMPARE PERFORMANCE

Benchmark Your Agency Against Industry Data

Easily compare your marketing agency's performance to industry standards with AgencyAnalytics’ Benchmarks tool.

Generate a visualization of benchmarks data, including the industry median and your agency’s performance for each metric. Identify areas for improvement, set realistic goals, and gain a competitive edge.

Generate accurate, industry-specific digital marketing benchmark comparisons for your metrics.

SPOT ANOMALIES, DRIVE INSIGHTS

Detect & Display Anomalies in Your Client Data

Quickly identify unusual data patterns, understand their impact, and take proactive actions to optimize your marketing strategy.

The Anomaly Detection feature highlights significant deviations—both positive and negative—empowering you to make data-driven decisions and achieve better results for your clients.

Detect and display anomalies in your digital marketing data with clear annotations.

FORECAST PERFORMANCE TRENDS

Predict the Future to Power Your Marketing Strategy

Anticipate future trends in your client data and optimize your marketing strategy with AgencyAnalytics’ powerful data forecasting tool.

Accurately predict the performance of key metrics, identify potential opportunities, and make data-driven decisions to drive growth.

Display forecasted future trends in your data based on historical performance using an automated digital marketing forecasting tool.

HIT YOUR MARKETING GOALS

Set Custom Goals and Exceed Performance Targets

Clear goals and performance targets are the backbone of successful client relationships. With the Goals widget, it's easy to set monthly benchmarks and track progress daily—all in one easy-to-read visual.

Show your clients exactly how they’re moving toward their business objectives, creating a transparent partnership that builds trust, strengthens relationships, and reduces churn.

Set and automatically track marketing goals, thresholds, and campaign performance targets

Leverage insights to drive smart strategies for your agency and clients.

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Ambidextrous Services

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All your client's marketing data in one place with over 80 marketing platform integrations.

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Digital Debut

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