Google Analytics Reporting Tool for Intelligent Agencies
Google Analytics Report Generator From Raw GA Data to Client-Ready in Minutes
Turn complex GA analytics into clear, actionable reports that clients understand. From traffic and engagement to conversions and ROI, delivers insights that drive smarter marketing decisions for clients with the GA reporting tool built for smart agencies.
Clear Data Visualization
Ditch the spreadsheets. Use bar graphs, line charts, and other visualization widgets to turn Google Analytics data into client-friendly visuals that make your wins easy to see.
Segment Marketing Channels
Break down Google Analytics traffic by channel to show exactly what’s driving traffic, events, and conversions—so clients see what’s working and where to invest.
Understand the Audience
Deliver insights on who’s engaging—from device types to language and location—so your clients get the audience analytics they expect from a professional agency.
Conversion & Event Tracking
Show the full picture with reports that track conversions, events, and revenue. Impress clients with dashboards that make every dollar of ROI crystal clear.
Eliminate manual data work with a Google Analytics reporting software
Logging in and out of all your clients’ Google Analytics accounts to gather actionable data is tedious and time-consuming. Automate your entire data-collection process with a customizable Google Analytics dashboard populated with live data that automatically puts metrics and KPIs into intuitive graphs. Turn them into white labeled client reports in seconds. No need for separate reports in GA!
Creating Google analytics reports for clients for multiple sites has never been easier! From SEO metrics and social media performance to website bounce rates and more, easily turn raw data into a compelling, custom Google Analytics report for clients that reinforces your agency's ROI in minutes.
Explore All Available Google Analytics Metrics
- Active 1 Day Users
- Active 28 Day Users
- Active 7 Day Users
- Active Users
- Add To Carts
- Average Purchase Revenue
- Average Purchase Revenue Currency
- Average Purchase Revenue Per Paying User
- Average Purchase Revenue Per Paying User Currency
- Average Purchase Revenue Per User
- Average Purchase Revenue Per User Currency
- Average Revenue Per User
- Average Revenue Per User Currency
- Average Session Duration
- Bounce Rate
- Cart To View Rate
- Checkouts
- Conversions
- Crash Affected Users
- Crash Free Users Rate
- Date
- Dau Per Mau
- Dau Per Wau
- Ecommerce Purchases
- Engaged Sessions
- Engagement Rate
- Event Count
- Event Count Per User
- Event Value
- Events Per Session
- Field Status
- First Time Purchase Conversion Rate
- First Time Purchasers
- First Time Purchasers Per New User
- Item List Click Events
- Item List Click Through Rate
- Item List View Events
- Item Promotion Click Through Rate
- Item Revenue
- Item Revenue Currency
- Item View Events
- Items Added To Cart
- Items Checked Out
- Items Clicked In List
- Items Clicked In Promotion
- Items Purchased
- Items Viewed
- Items Viewed In List
- Items Viewed In Promotion
- New Users
- Promotion Clicks
- Promotion Views
- Publisher Ad Clicks
- Publisher Ad Impressions
- Purchase Revenue
- Purchase Revenue Currency
- Purchase To View Rate
- Purchaser Conversion Rate
- Screen Page Views
- Screen Page Views Per Session
- Screen Page Views Per User
- Scrolled Users
- Session Conversion Rate
- Sessions
- Sessions Per User
- Shipping Amount
- Shipping Amount Currency
- Tax Amount
- Tax Amount Currency
- Total Purchasers
- Total Revenue
- Total Revenue Currency
- Total Users
- Transactions
- Transactions Per Purchaser
- User Conversion Rate
- User Engagement Duration
- User Engagement Duration Per Session
- User Engagement Duration Per User
- Wau Per Mau
CREATE NEW REPORTS & DASHBOARDS IN MINUTES
Build GA Reports That Highlight Your Agency’s Impact
Experience the power of streamlined GA monitoring and management for your agency. Automatically connect your clients' Google Analytics data streams for real-time reports and data collection across more than 85 channels.
With a dynamic reporting interface, create custom reports or dashboards with live and historical data that provide a comprehensive view of your clients' key metrics and your agency’s marketing efforts.
Start with a report template or use the free-form report builder to pull together all your clients’ key GA metrics in seconds, any time you need to create a new report.
Organic, PPC, Email, Social, Display, and More
Easily Access Key Analytics for Every Traffic Channel
Whether you're using the pre-built GA reporting template or creating your own with the drag & drop editor, create custom reports using data directly from your client's Google Analytics account.
Add widgets to a Google Analytics dashboard to clearly demonstrate traffic acquisition, average engagement time, and conversions for each marketing channel. Use the traffic acquisition report to highlight the value your agency is generating from SEO, PPC, email campaigns, social channels, and more.
Location, Language, Age, Devices
Leverage GA Audience Data For Deeper Insights
Visitor demographics offer some surprising insights. Notice a high bounce rate for your client’s iPhone users? Their site might be in need of some reformatting for that device’s display. Easily share a quick reports snapshot and show clients that you're on the ball.
Is audience age skewing in a new direction? Boost engagement by tweaking site messaging accordingly. Leverage GA's audience data to optimize your clients' websites and marketing strategies. Create custom user reports with related insights, like rankings from Google Search Console and other marketing efforts.
Optimize Pages Based On Events & Conversions
Fine-tune Site Performance With Page-Level Data
Filter and review pages by GA performance metrics like user engagement, events, and conversions. Identify top-performing web pages and take note of low-performing pages for optimization and re-writes. Drill into all pages, landing pages, content groups, and more. Even create a custom user acquisition report, it's all up to you.
Use the landing pages report to identify the engagement rate, total users, conversions, and purchases to segment landing page data by top marketing objectives.
Quickly identify top-performing and underperforming pages based on engagement rate, conversions, and bounce trends.
DELIVER ENGAGEMENT INSIGHTS
Track the Engagement Signals That Show How Users Behave
Track core engagement metrics—like active users, engaged sessions, average engagement time, bounce rate, and conversions—directly inside client dashboards and reports.
Surface the metrics that matter most for each client, compare engagement trends over time, and connect user behavior to business outcomes. Clear engagement reporting helps clients understand not just how many users arrived—but what they did next.
MANAGE THE ENTIRE CUSTOMER FUNNEL
Use GA Events & Conversion Tracking to Monitor Customer Journeys
Elevate your agency's standard reports to deliver the results your clients care about. Arrange your GA reports to emphasize event tracking, user interactions, conversions, and revenue across the customer journey. Use the intuitive drag & drop report builder to customize your multichannel funnel reports and enhance them with data from various streams such as eCommerce, PPC, SEO, and more to fully demonstrate your agency’s value and ROI.
TRUSTED BY 7,000+ AGENCIES
Why Agencies Choose AgencyAnalytics for Google Analytics Client Reporting
Thousands of agencies trust AgencyAnalytics—rated 4.7 stars on G2—to simplify GA reporting, automate client communications, and scale effortlessly.
Here’s why they choose us:
Purpose-built for agencies: Manage every client’s Google Analytics data in one easy-to-use dashboard.
Automation that saves hours: Eliminate repetitive data work with scheduled reports and live dashboards that update automatically.
Full white-label control: Customize every dashboard and report to reflect your agency’s brand and professionalism.
AgencyAnalytics delivers reliable reporting tools that free your team to focus on what matters most—strategy and results.
Your clients use more than just one channel to grow their businesses. Bring all the data you need to focus on key performance indicators with AgencyAnalytics’ powerful reporting platform. Easily gain insights on demand generation, landing page conversion rates, lead form performance, and user acquisition metrics in one place.
Collecting data is easy! Combine GA metrics with marketing analytics from 85+ platforms. Create new reports in minutes, including website traffic, Google Ads, SEO analytics, social media, call tracking, and more.
Use custom dashboards and reports using the drag-and-drop editor or use the predefined reports available in the free template library.
Highlight your clients’ success within a professionally branded platform. Deliver color and logo-customized dashboards and automated marketing reports that convey a polished look and feel across every touchpoint. Host client dashboards on your agency’s custom domain and create multiple white label profiles for different client-facing brands.
Creating a custom report in GA is time-consuming, and out-of-the-box Google Analytics reports can be confusing for your clients. Easily flip powerful GA dashboards into beautiful reports in minutes. Build the exact Google Analytics report template you want to share in minutes, then these reports populate automatically with all of your clients’ marketing data for a specified date range.
Use the report scheduling feature to create Google Analytics reports that are sent on a customized schedule. On select plans, get notified before automated marketing reports are sent out for your final approval and to add expert commentary. The GA integration makes creating custom reports easy!
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
With a range of customization options, including dashboard widgets, custom metrics, and a drag-and-drop report builder, you have everything you need to customize client reports to show off the impact of your agency's marketing expertise.
Create better, faster reports featuring your own branding and impress clients with a suite of Google Analytics reporting tools designed for marketing agencies.
Spend less time digging through data and more time driving strategy with AI-powered reporting. Get instant insights at the click of a button.
Ask AI translates complex metrics into clear, actionable takeaways tailored to your clients. For quick overviews, AI Summary generates high-level insights in seconds, helping you stay ahead and impress clients without breaking a sweat.
Showcase your marketing strategy success at a glance with the Goals widget in a report section. The visual progress bar shows realtime reports of marketing progress and how they're trending against key objectives.
Break down your monthly performance targets into day-to-day action items and keep your team on track. Apply annotations and goals to any metric and show clients exactly how you’re helping them progress towards their performance targets.
Use custom comments to include your expert insights in your acquisition reports and help your clients’ businesses succeed.
FAQs About Google Analytics Client Reporting for Marketing Agencies
Still have questions about Google Analytics reporting? You’re in the right place. Get clear, expert answers tailored to agencies managing client GA reporting and web performance.
Yes. AgencyAnalytics holds several accounts from the same platform under one client, and each widget points at the account you choose. Handy when a client runs two ad accounts or a few locations. Support varies by integration, and the accounts per integration guide has the list.
AgencyAnalytics connects to Google Analytics with access to the property, and Analyst, Editor, or Administrator permissions, and no data restrictions. Full steps are in the Google Analytics connection guide.
AgencyAnalytics reports Google Analytics conversion analytics, ecommerce analytics, event analytics, page analytics, and traffic analytics, with Sessions, Engaged Sessions, Conversions and Total Revenue among the fields you can place. Traffic and page fields carry the same metrics, so you can move from channel performance to the page that received it without leaving the report. The metrics explorer on this page lists more of them.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
Yes. The Google Analytics report template and the Google Analytics dashboard template are both built already and come with an AgencyAnalytics subscription. Load either onto a client, connect the account, and the first version of their reporting is ready to edit.
Everything your agency needs
Automated Reports
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Client & Staff Access
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