Most digital marketing campaigns and social media campaigns are made to drive traffic to your client’s website in order to sell more product or services. With a report you can make this information more accessible to your clients so they can better understand exactly what you’re doing to drive this kind of success.
AgencyAnalytics automatically compiles the data for you so you don’t have to spend hours trying to do it manually on platforms like Google Analytics. You can include all of the important information into your own report template, where you can add your own analysis and discussion points for your client. Or you can use our web analytics dashboard to display the data in real-time.
This helps you demonstrate what you’re doing right with your client’s money and how you’re going to capitalize on those successes. It can also help you formulate solutions for how to fix things that aren’t going well in the campaign and present those solutions to your client in an easier way.
7 Sections Included In Our Web Analytics Report
1. Monthly Summary
The monthly write-up section gives you a free space to give clients your own personal analysis and summary of what’s happening on their website. Use this section of the report to discuss goals and deliverables for the past month, whether you met them or not.
More importantly, you can talk about exactly what you did during the month to push you and your client’s goals forward. As you know, clients appreciate real-world data and examples, which you can place in this section. Use this space to present new strategies to your clients and iterations on existing strategies so they know just what you’re doing to maximize their ROI.
2. All Channels
Traffic can come to your client’s website from any number of channels, and this section displays all of the statistics related to these different traffic sources. You’ll see where traffic is coming in from – organic search, direct linking, referrals and social media – as well as metrics like bounce and conversion rates.
This is a very comprehensive section of the report that can get really confusing for your clients, so make sure you give them a clear and succinct explanation of what they’re seeing here and how you’re acting upon these metrics.
3. Devices
It’s important to know what devices potential customers are using to visit your client’s website. This section of the report displays a list of device names customers along with the their average session duration, bounce rate and number of goal completions. It’s no secret that more and more customers are using mobile devices to browse the web, and you can see that directly in the Devices section of the report.
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Use this section to show your clients exactly potential customers are browsing their website. This is valuable information you can use to push your clients to a more mobile-friendly configuration if they aren’t already.
4. Location/Geo
The Location/Geographic section of the web analytics report template give you and your client a deeper look into the demographics of the people visiting your client’s website.
You’ll also be able to see specific conversion metrics for each location, which can be insightful. You can see how often people from separate locations visit the site, how long they stay and how many of them convert in the end.
Use these metrics to tell your client how you’re leveraging different geographic locations to drive more conversions and what you can do better in areas that aren’t performing well.
5. Organic Search
This section of the report shows the traffic and related metrics around organic search. You’ll also get to see which keywords perform the best in terms of conversions.
Use this section to drive your SEO strategy with your client. This is the best way to prove value of your SEO services, by showing them the direct conversions from organic traffic. If you're specializing in SEO be sure to check out our SEO reporting template too!
6. Ecommerce
The e-commerce section of the web analytics report template displays all of the relevant metrics for your client’s online shop. You’ll be able to tell which products are selling the best and what kind of revenue your client is earning from each product.
You can use this section to start a discussion with your clients about focusing on specific products in new ad campaigns in the future to either capitalize on popularity or drive more customers to products that aren’t selling as well.
7. Paid Search
Paid search is the exact opposite of organic search, but it’s just as important. With paid search, you use pay-per-click campaigns to display your ads on a customer’s search engine results page before any of the other results. If they click on your ad, you’ll be charged a fee.
Again, like the other sections on this report template, the Paid Search (PPC) sections gives your clients a more in-depth look at the success or failure of your PPC campaigns. You’ll be able to see how much traffic each campaign is driving and what kind of goal conversions are coming from them. Use this section as an opportunity to strategize with your client in order to maximize revenue and goal conversion rate.
