Google Analytics Report Template

Streamline web analytics reporting with a Google Analytics report template that combines essential marketing data like web sessions, conversions, engagement rates, and more. Ditch the manual data dumps and automatically pull key website metrics into comprehensive and easy-to-understand client reports. Impress clients and save time with a customizable Google Analytics report template.
Google Analytics Report Template Example

Why Your Agency Needs a Google Analytics Report Template

A dedicated Google Analytics report template prevents your agency from spending too much time manually sifting through data in your clients’ Google Analytics accounts. Instead, have all your clients’ up-to-date Google Analytics data wrapped up in a clean and easy-to-understand report that is quickly and easily sent to clients. 

A clearly laid out and easy-to-understand Google Analytics report keep clients in the loop about what's going on in a monthly report and it helps prove your agency’s ROI to retain clients. In short, a Google Analytics reporting tool like this is critical for scaling your marketing agency.

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7 Things Included In Our Google Analytics Report

Navigating through the immense amount of data in Google Analytics is often overwhelming. That's where we step in. Our custom Google Analytics reports are designed to streamline this process, offering clear, actionable insights without the clutter. Whether you're a seasoned SEO expert or just starting out, our performance reports are tailored to fit the needs of digital marketers.

The custom Google Analytics reports focus on key performance metrics that matter most to your business. We've carefully crafted an SEO report template that not only highlights the essential data but also presents it in an easy-to-understand format. This means spending less time deciphering numbers and more time implementing strategies that work. Here are 7 crucial components that make our Google Analytics reports a valuable tool to optimize any online presence.

1. Cover Page

A Google Analytics Report is a treasure trove of data, and the cover page should signal the richness of the insights that await. The Report Cover and Section Design Customization Feature provides the tools to customize the background color or to upload a distinct image that reflects your agency's brand. Apply your design concept throughout the entire report for a polished and professional experience. Additional customization is available through title and image widgets, helping to fine-tune the presentation to your agency's standards.

Custom design your Google Analytics Report cover, section pages, and more!

Templates become invaluable when you've nailed down a design that works. Save it, and future reports will not only be consistent but also come together faster and easier.

Your report design serves a dual purpose: it's both an aesthetic choice and a strategic one. A well-designed cover subtly prepares the client for the comprehensive analysis that follows, while each page further bolsters your agency's reputation. It's an opportunity to make a strong impression from start to finish, solidifying the trust between you and your client.

2. Monthly Summary

The monthly summary section is perhaps one of the most important sections of the entire report template as it gives you the opportunity to provide an overview of key highlights from their platforms like Google Analytics and what the plan of action is. This section comes in the form of an open text field where you can write whatever you feel is appropriate for your clients to know about the past month’s data and analytics. Since many clients don’t know how to interpret data from Google Analytics, you can provide a clear overview of what’s happening in their account in plain English.

monthly summary

To start, discuss your wins for the month here. this is where you really get a chance to highlight campaign performance. Did you crush it on conversions this month? Maybe you doubled the overall number of web sessions from the previous month. Celebrate those successes here and correlate them to your agency’s marketing efforts in areas like ad campaigns and social media management with Facebook insights, for example.

You should also discuss challenges in the monthly write-up section, if applicable. What didn’t go according to plan this month and—perhaps most importantly—why did they go wrong and what is your team going to do to fix it?

Finally, use this section of the custom report to describe the changes you’ve made to the site and what you hope the future effects of those changes will be. Discussing your agency’s Google Analytics strategy going forward is always an important aspect of client communication as it provides clear transparency on your next steps.

3. All Channels

This section displays all of the key metrics for your client’s site-wide traffic, including the number of web sessions and how they break down between different traffic sources, including organic and paid search traffic, email, social, and more.

All channels

You’ll also get to see how each channel is performing when it comes to web traffic, along with individual Google Analytics KPIs like bounce rates, goal completions and average session duration. Use this data in conjunction with other pieces of your marketing strategy like SEO, ad campaigns and PPC campaigns to decide what your next steps should be in the coming months. If conversions are low but traffic is high, you might have a problem with your offers or CTAs. If one channel isn’t bringing in enough traffic or associated conversions, you can take the appropriate steps to fix the problem and improve the stats.

4. Goals (Conversions)

One of the most important metrics for your agency to track consistently, and one that your clients likely want to know about the most, is the number of conversions completed on your clients’ sites. You and your clients decide on what these goals are in Google Analytics. They can be anything from a purchase to a free trial sign up.

goals and conversions

The Goals section of the performance report first displays the total number of conversions completed in the form of a line graph. You’ll even get to see how this number breaks down between the different types of goals you and your client have set. Additionally, the report tells you how much each conversion is worth and what the overall conversion rate is based on the total number of visitors to the site.

This information can be tell you and your clients how well things like your ad campaigns and call-to-actions (CTAs) are working, but it can also inform you on the performance of your clients’ websites. If you aren’t getting a high number of goal conversions, take a look at the website to see if you can identify any on-site issues with the landing pages, eCommerce functionality, and so on.

5. Landing Pages

Landing pages are often the first point of contact a potential customer will experience when going to your client’s website through an ad campaign. It’s important to understand how well each of your landing pages is performing when it comes to overall traffic, conversions and bounce rate.

landing pages

The data and metrics found on this page help you directly identify any potential problems with the landing pages on a client’s website like page load times and navigational issues. If there’s a certain landing page that isn’t getting conversions or traffic, you can use all the data as the starting point to a conversation with your clients about how you can adjust those pages in order to optimize overall performance.

If you're also managing Google ads or other PPC advertising for your clients, you may want to create a PPC report template instead!

6. Location/geo

If you want to know more about the geographic location of site visitors, this section of the Google Analytics report is the place to do it. This section of the report gives you deeper insights into your clients’ customer base so you can see if you’re reaching the right people with your digital marketing efforts. To start, you’ll get all the same metrics you see in the All Channels section of the report, but in the context of geographic location.


The Geo page lists all of the countries from which customers are visiting the site, along with a breakdown of individual page metrics per country. The data tells you if you’re targeting the right demographic or not so you can improve overall campaign performance.

7. Devices

Like the other sections in the Google Analytics report template, the Devices section shows specific website traffic information as it relates to the types of devices potential customers are using to browse (tablets vs. mobile vs. desktop). As you analyze this information, pay close attention to how each of the different devices perform when it comes to conversions and bounce rates.

StackAdapt Dashboard Device Breakdown View

If these two metrics are underperforming for a certain device type but doing well with the other devices, then you may have a problem with how the website is configured to display on those devices. For example, if no one is converting on mobile devices but they are converting on desktops, then it’s likely that you need to update and improve the mobile version of the website.

Want to add your own metrics or create custom reports for your clients? AgencyAnalytics lets you easily drag and drop new sections to your Google Analytics report in minutes, saving your agency time to focus on scaling your business.

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Powerful Google Analytics Reporting Software Built for Agencies


Automated Google Analytics Reports

Create insightful Google Analytics reports in minutes! The streamlined report builder helps you pull in all your clients' key metrics to show your agency's true impact. Schedule your reports to go out ahead of time and they'll automatically get sent with your clients' latest data.

A screenshot of report scheduling and approval options

Combine Google Analytics Data With All Your Other Marketing Channels

No more logging in and out of multiple platforms for each client. Create in-depth client reports with all their data pulled into one streamlined platform.

A comprehensive digital marketing report template consolidates all your client's data into one centralized hub, driving efficiency, improving targeting, and maximizing conversions.

Example of Available Marketing Integrations

Unlimited Client & Staff Users for Full Agency Control

Manage your agency's workflows and keep everyone on the same page with a scalable reporting platform. Provide clients with a login for 24/7 access to custom dashboards to eliminate the back-and-forth emails between reporting periods.

Screenshot of AgencyAnalytic's user management tools

White Labeled Google Analytics Reports

Put your agency's best colors on display. Select your logo, custom colors, and build reports that look like they were built in-house for that added level of professionalism.

white labelled google sheets reports and dashboards

AgencyAnalytics has made our jobs so much easier. It works so much better for us and for our clients. It’s just such a relief to find software that is seamless from the beginning and allows us to communicate how we are doing to our clients.

Linda Rooney
Linda Rooney / Founder & CEO
DandeLions Digital

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