TemplatesWeb Analytics Dashboard

Web Analytics Dashboard for Tracking and Reporting Website Performance

Unify web analytics from platforms like Google Analytics, Matomo, and 80+ marketing channels in a single dashboard. Monitor live engagement metrics, optimize campaign performance, and present insights in a client-friendly format that reflects your agency’s brand. Give your agency the edge to make smarter marketing decisions and improve results.

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An example of AgencyAnalytics' Web Analytics Dashboard template

Customizable Web Analytics Dashboard for Smarter Campaign Decisions

A white label web analytics dashboard streamlines how agencies gather, visualize, and present website performance data. Track website traffic metrics like bounce rate, session duration, traffic sources, and conversion rates—all without logging into multiple platforms.

Build dashboards that reflect each client’s priorities using drag-and-drop widgets, annotations, and tailored visualizations. Whether you want to build a Google Analytics dashboard or a Matomo dashboard, it's easy to add your agency’s logo and color scheme to reinforce brand consistency while giving clients an up-to-date view into their site’s performance.

Create Professional Web Analytics Dashboards in Minutes

example of a custom dashboard builder featuring the drag and drop function

Create Professional Web Analytics Dashboards in Minutes

Jessica Crist, Production Manager

High Five Media

IcanconfidentlysaythatAgencyAnalyticshastransformedthewayweapproachclientreportingandanalytics.Fromthemomentwemadetheswitch,weexperiencedaprofoundpositiveimpactonouragency’sefficiency,clientcommunication,andoverallperformance.

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Easily Report on Your Client’s Website Analytics

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Custom Web Analytics Dashboards as Unique as Your Agency

CONNECT THE DOTS BETWEEN 80+ INTEGRATIONS

All Your Data in a Single Platform

Your clients use more than just one digital marketing platform to grow their businesses. Bring all their website and digital KPIs into the AgencyAnalytics reporting platform to show the full picture of their online performance.

Easily combine data from multiple sources and digital marketing platforms, including Google Analytics, Google Ads, SEO tools, social media platforms, and more.

Whatever metrics your clients want to see, simply use the drag-and-drop editor to create customized, client-ready web analytics reports and dashboards in minutes!

Browse Integrations

A sample of third-party integrations that are on the AgencyAnalytics client reporting software

Browse Integrations

DRAG & DROP METRICS

Live, Customizable Dashboards

Marketing dashboards show all your client data in an intuitive way. Plus, they’re easy to build. Start with one of our templates, like our web analytics report template, then drag and drop the sections you want your clients to see. Your client’s stats are updated live, and ready for you to turn into marketing reports at the drop of a hat.

Want to see more analytics dashboard examples? Check out the complete list of customizable dashboard templates!

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Build Dashboards & Reports Your Own Way With a Drag and Drop Editor

Explore Customization Options

DISCOVER INSIGHTS EFFORTLESSLY

Manage Multiple Campaigns from a Single Dashboard

Keep track of all your clients' campaigns, including those across multiple locations or websites, all in one place with our custom dashboard. Cross-campaign reporting simplifies the process of monitoring various marketing efforts, identifying optimization opportunities, and sharing essential metrics and key takeaways.

Whether it's SEO, social platform engagement, or Google Ads, gain a comprehensive view and drive actionable insights to enhance your digital marketing strategies.

Explore Multiple Campaign Reporting

Create custom dashboards at the account level and include data from more than one client campaign.

Explore Multiple Campaign Reporting

DIGITAL MARKETING AGENCY MANAGEMENT TOOL

Control Who Sees What Web Analytics

GIVE CLIENTS AND STAFF THEIR OWN LOGIN

Let your more hands-on clients access their marketing dashboards without having to go through you. Choose to show them a separate client-facing dashboard that’ll keep them up to date between scheduled reports.

STREAMLINE YOUR AGENCY WORKFLOWS

Scale your agency by reducing communication barriers. Assign your marketing team to clients. Even create one-off or recurring tasks for each campaign or at the account level. When your dashboards and reporting are on autopilot, there’s less human error and more time for creativity.

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View All Management Features

REPORT SMARTER, NOT HARDER

Flip Your Analytics Dashboards Into Automated Client Reports

Sit back and watch as your digital marketing dashboards effortlessly turn into marketing reports. Schedule them in advance to free up agency time to focus on your marketing strategies.

With 80+ marketing integrations, including Google Analytics, social media dashboard insights, and key performance indicators, your scheduled reports offer a comprehensive view of your clients' marketing performance across multiple channels and platforms. Harness the power of automation, actionable insights, and custom dashboards to focus on delivering exceptional digital marketing results, driving conversion, and enhancing user engagement.

Automate Reporting Workflows

Automate Reporting Workflows

YOUR BRAND, YOUR CALL

Full White Labeling Features

Match your web analytics dashboards and reports to your agency’s brand. On the Agency plan and higher, take advantage of more features like multiple white label profiles. They’ll look like they were built in-house.

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See White Label Options

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No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.

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Top Sections To Include in Your Web Analytics Dashboard Template

With the Google Analytics 4 integration, it’s easier to understand user interactions via the Event Count metric. This metric quantifies the number of times a specific event, like a button click or form submission, occurs on a website or app.

Your clients’ Event Count metrics provide a clear picture of user interactions, allowing you to track trends and understand the frequency of particular behaviors across your clients’ sites to guide your campaign optimization efforts. For instance, changes in the count after modifying a call-to-action button can indicate the change's effectiveness.

Visualize data related to specific user interactions, such as clicks, form submissions, video plays, and more to gauge user engagement and identify what resonates. Set up your custom Events in Google Analytics to capture the data that matters most and easily present it in your web analytics dashboard.

While the event count offers valuable quantitative insights, it's essential to analyze it alongside other metrics for a comprehensive understanding. A high event count for one action might not necessarily mean more value than a lower count for another, more crucial action.

image of a the event count widget from GA4 data presented in the web analytics dashboard

See how easy it is to monitor and share web analytics data in a live dashboard

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FAQs About Custom Web Analytics Dashboards

Still have questions about how to create and use custom Web Analytics Dashboards? Don’t worry, we’ve got you covered.

A Web Analytics Dashboard provides digital marketers with a live overview of website performance across traffic channels. It tracks web data like website sessions, page views, and user behavior to support full marketing funnel analysis. Agencies use it to connect client outcomes to marketing campaigns and SEO strategy with clarity and precision.

Build a white label Web Analytics Dashboard using AgencyAnalytics. Connect the client’s Google Analytics Account, Google Search Console, and other integrations, then customize the layout to match your brand. The platform makes it easy to present data in a single custom dashboard that impresses clients and supports professional reporting.

Track important metrics like organic search traffic, active users, ecommerce transactions, revenue generated, and ad spend. Pull from tools like Google Analytics Dashboards, Facebook Ads, and email campaigns to align data with digital marketing efforts. These performance metrics help evaluate the effectiveness of content marketing efforts and paid ads.

A Web Analytics Dashboard makes it easy to present data in a visual report that clients understand at a glance. It replaces fragmented reports with a unified digital marketing dashboard that highlights all the important metrics from traffic sources to top landing pages. This improves conversations around digital assets and future marketing strategies.

Yes. Customize the dashboard with custom metrics, filter by traffic channel or ecommerce dashboard segments, and align views with your client’s customer journey. Whether you’re reporting on email marketing campaigns, organic landing pages, or important social media KPIs, the dashboard helps monitor user behavior and optimize the marketing funnel from a single view.

The web analytics dashboard helps agencies turn visitor data into actionable insights, from page views to bounce rates. Other popular dashboards include the social media reporting dashboards to measure social engagement, the PPC dashboards to report on paid campaign performance, the SEO dashboards to track organic visibility, and the digital marketing dashboard to provide clients with an all-in-one performance summary.