Why You Should Use a Web Analytics Dashboard
Analyzing customer behavior and generating performance reports on your client's website can be tough, especially when you have to cut through a lot of background data.
Using a marketing dashboard that integrates Google Analytics data you can analyze, share and report website insights simply and concisely. The platform makes it easy to gain campaign performance insights by sorting pages based on crucial metrics like top exit pages, bounce rate, and user sessions.
Your clients won't have to miss out on key insights as well because you can provide them with a login to the dashboard so they can view user events in real-time, or you can send them scheduled automated reports.