PPC Dashboard for Ad Performance Tracking and Client Reporting
Customizable PPC Dashboard for Smarter Ad Campaign Management
A white-labeled PPC dashboard consolidates campaign performance data across all major ad platforms, including Google, Bing, Meta, LinkedIn, and more. Customize widgets, white label dashboards, and highlight the KPIs that matter most to your clients—all in one clear, easy-to-analyze format.
Provide clients with a live, up-to-date view of their PPC campaigns while streamlining internal analysis. With automated reporting and flexible data visualization options, agencies cut back on manual work and focus more on optimizing bids, improving conversions, and increasing ROI.
If you’re looking for an all-in-one reporting tool for your agency that manages various marketing tactics and channels, AgencyAnalytics has to be your go-to reporting solution. Create stunning automated reports and dashboards in just a few minutes.
Michael Wisby / CEO
Streamline Your Agency’s PPC Reporting
Start Your 14-Day Free Trial8 Sections To Include in a PPC Dashboard
Ready to deliver PPC dashboards that provide the most value to your clients? Here are a few key sections to include. The best part? This clean format also reiterates your agency's expertise in managing PPC campaigns, which builds client confidence.
1. Cost
Display the cost of all of your client's PPC ad campaigns in a single place, which makes it easier to track your overall cost vs. budget. This keeps transparency on the table, ensuring they know exactly how much has been invested so far.
It’s important to remember that some platforms (like Google Ads) will sometimes spend marginally more than your client's daily budget to maximize the number of clicks. To ensure things go according to plan, monitor the total monthly amount on this PPC dashboard closely, especially for stricter budgets.
2. Conversions
Conversions are one of the most important numbers to include in a client's PPC dashboard. This metric is calculated by counting the number of times someone clicks on one of their ads and completes a call to action (e.g., purchasing a product or signing up for a newsletter).
A high number of conversions shows that your client's PPC strategy is encouraging users to engage and take action. On the other hand, a low number may mean improvements are needed. For example, consider refining ad copy, adding more strategically placed CTAs, or trying a different bidding strategy.
3. Conversion Rate
Conversion rate is expressed as a percentage, showing the total number of conversions achieved relative to the number of clicks.
By examining conversion rate alongside the number of conversions, your agency will better assess the effectiveness of campaign CTAs and the appeal of a client's offerings.
For example, say a client has a high number of conversions but a low conversion rate. It suggests that their ads have potential to perform better with optimization tweaks.
4. Cost Per Conversion
Cost per conversion shows how much is spent to win a new customer or achieve a desired outcome (e.g., an online sale). This metric shows whether your client's expenditure is yielding a significant enough ROI.
A low cost per conversion generally means that your client's campaign is cost-efficient. Essentially, they're spending less to acquire each conversion, which is a positive sign.
However, if conversions are low despite a low cost, it might indicate low-quality leads or a budget that isn't competitive enough. To fix this, refine your client's targeting strategy, ensuring they're spending enough to acquire conversion-oriented customers.
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Impressions measure how many users view your client's ad. While this metric doesn't include clicks or conversions, it shows whether PPC campaigns are receiving enough visibility and reach.
A high number of impressions means your client's ad is frequently displayed, which increases the chances of brand recognition. However, if impressions are high but engagement is low, it could signal a disconnect between ad content and what resonates with the audience.
6. Clicks
Clicks show how many users interact with your client's ads by clicking on them, which indicates some level of heightened interest.
A high number of clicks may be be a good indicator of campaign success, especially if this is your client's end goal. If these clicks aren't leading to the desired concrete actions (e.g., form submissions), determine if there are any roadblocks in the conversion funnel. For example, this may include a lengthy checkout process or a sign-up form with too many fields.
7. Click-Through Rate (CTR)
Click-through rate (CTR) measures the percentage of users that click on your client's ad, compared to the total number of impressions. This metric shows whether ad campaigns are effective in getting users to act, beyond passive viewing.
A high CTR means your client's ad is compelling and relevant to the target audience. On the other hand, a low CTR may signal that a few tweaks are needed (e.g., adjusting keywords or using a different creative).
8. View-Through Conversions
View-through conversions (VTC) occur when a user sees your client's ad but doesn’t click on it. Instead, they return to the site within 30 days and complete a conversion.
Though it's a relatively a newer KPI in PPC advertising, it’s a valuable metric to monitor (especially for display ads), as it measures the indirect impact of ad impressions on conversions.
Since display ads often have a minimal CTR, it can be incredibly difficult to determine how effective they are. VTCs show a more accurate performance overview, which shows that your agency's strategy is effective.
9. Goal Tracking
To demonstrate whether your client's targets are on the right track, use the goal tracking feature. This is a dynamic way to show real-time progress, visualize performance, and maintain data transparency. Plus, it equips your agency to make any PPC campaign optimizations if needed (e.g., adjusting ad spend to achieve more conversions).
Here are some best practices for setting goals in PPC campaigns:
Create Relevant Goals: Align PPC campaign goals with your client’s overall marketing strategy. This may include increasing conversions, driving qualified leads, or improving ROAS.
Remain Adaptable: Regularly review and adjust PPC goals based on KPIs like click-through rates (CTR), cost per conversion, or overall cost.
Use Clear Performance Metrics: Set measurable, quantifiable targets like a specific number of leads or conversions.
See the PPC Dashboard Template in Action
Use This Template To Create Custom Dashboards in Minutes
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Seamlessly Integrate Data from Top PPC Platforms
This PPC dashboard integrates with leading marketing platforms, giving your agency real-time tracking and reporting capabilities.
No more cutting and pasting screenshots into a spreadsheet. Provide a comprehensive view of overall campaign performance by consolidating all your clients' PPC data into one convenient dashboard.
Make informed decisions, identify trends, and optimize strategies for maximum impact. For best results:
Start with a pre-built PPC dashboard template to save time from creating one from scratch.
Utilize an intuitive drag-and-drop dashboard builder to customize the dashboard, move widgets around, and meet your clients' exact needs.
Highlight specific KPIs, rearrange data visualizations, or add other unique elements (like annotations for more context).
Create custom metrics that reflect your client's specific PPC goals and business objectives (e.g., overall return on ad spend for all PPC campaigns).
Need a way to speed up your reporting process even more? Try the 11-second Smart Dashboard feature! In the blink of an eye, watch your client's unique PPC metrics populate into a sleek, professional dashboard.
Make the most of your billable time, enhance the reporting process, and streamline internal operations. It's a must-have for sustainable agency growth.
We wanted one platform that connects Google Analytics, Google Ads, and Shopify to generate a consolidated report for our clients. AgencyAnalytics removes manual labor from data entry and reporting, and clients have access to their report data in real time.
Jerome Gibran de Jesus / Ad Operations Manager
QuickerLeads
Track and Analyze Your Client’s Paid Advertising Metrics in a Dedicated Dashboard
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All Your Online Advertising Data in One Place
Integrate Data From All Your Clients’ Paid Channels
Integrate insights from your clients' PPC marketing channels, including Facebook advertising campaigns, Google Ads, AdRoll, and more. Even infuse data points across 80+ platforms to grasp overall performance! Start saving time and impress clients with beautiful, customized reporting.
House your client's digital marketing metrics in a central, convenient hub. Cut down report preparation time, track real-time PPC insights, and optimize data-tracking with one platform.
Unlimited Number of Users
Grant Clients Access To Their Data
Transparency breeds trust. Granting live dashboard access allows your agency to share PPC performance with clients, showing that you've got nothing to hide. Reduce follow-up times and give clients the autonomy to track performance whenever they choose.
Worried about sharing too much data (like vanity metrics)? Simply set user permissions beforehand. That way, clients will only see relevant insights that are straightforward, relevant, and actionable. You've also got the option to schedule automated, static PPC reports!
Impressions, CTR, Clicks and More
Share Actionable PPC Analytics
Clients need data to make sound decisions. Customize dashboards to provide an in-depth breakdown or a high-level overview, whatever works for your client. Showcase impressions, cost, conversions, clicks–all in a visual, easy-to-understand format.
Need to shift things around? No worries. Drag-and-drop widgets, add custom comments and even replicate sections from existing dashboards. Take reporting to the next level with a tool that's built for your agency's needs.
ADD ANNOTATIONS AND GOALS
Align PPC Metrics With Your Client’s Goals
Don't just show the numbers–tell a story with your client's data. With the goals feature, create custom targets that show the real-time progress of PPC campaigns. Whether it's achieving quarterly conversions or weekly form sign-ups, present actionable insights that clients will value.
To explain complex metrics, directly add annotations to data visualizations. Contextualize upticks, sudden drops, or emerging trends. That way, clients will have a crystal-clear understanding of what their marketing results mean.
Include Your Margin in All PPC Dashboards
Add a Custom Markup to PPC Spend
Most clients simply want to know your agency's upfront cost. To make things easier, automatically add your markup to PPC ad spend. That way, clients aren't left with multiple invoices or confusion about pricing. Instead, they'll see a single cost that lets them know exactly how much they have to pay.
Integrate pricing directly into your agency's reporting structure. Maintain transparency and keep clients in the loop with ease.
GET A BIRD'S EYE VIEW
Use an Account-Level Agency Dashboard
With so many campaigns in conjunction, your agency needs a system to track the moving parts. With an account-level dashboard, consolidate insights from multiple client metrics into a single interface. Get a comprehensive overview without breaking a sweat!
Ensure that all critical KPIs are in direct view. Quickly identify ad campaign hiccups, monitor trends, and compare performance across client accounts. Optimize your data-tracking process and ensure nothing slips through the cracks.
100% White Labeled PPC Dashboards
Feature Your Logo & Branding
Presentation goes a long way. Use the white label feature to add your agency's logo, brand colors, and even a custom cover page. That way, all your dashboards and reports look like they were created in-house. That extra bit of customization makes a difference!
Deliver reporting that makes a favorable impression. Share actionable insights, demonstrate attention to detail, and show that your agency means business.
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