PPC Dashboard: Try Our Free 8 KPI Template

What is a PPC Dashboard?

It's a dashboard that displays data from all of your PPC (pay-per-click) campaigns in real-time. Integrations can include Google Ads, Facebook Ads, Bind Ads, Instagram Ads and more. The idea is to give yourself and your clients a single place to check up on the performance of all of the campaigns in one place.

Why You Should Use One

When you run a PPC campaign, you’re more than likely running it across several different platforms. Because of this, it can be incredibly easy to lose track of all the moving parts. If you want to measure your campaign’s success, you don’t want to miss a single point of data.

Using a PPC dashboard like AgencyAnalytics sets you up for success. It allows you to view the performance of your campaign across each different platform, you can compare: costs, click-through rates, conversion rates and more.

With AgencyAnalytics you can also create a PPC report from our template, all from the same account.

8 Sections Included In Our Template

1. Cost

How well is your ad spend trending against your budget? You’ll typically have a predetermined budget before starting your PPC campaign, and you’ll always want to be aware of how much you’ve spent of that budget. Our dashboard displays the cost of each campaign in a single place, making it easier for you to track your overall cost vs. budget.

PPC Cost on Dashboard

It’s important to remember that some platforms, like Google AdWords, will sometimes exceed your daily budget in order to maximize the number of clicks you get. This is why it’s more important to consider the total monthly cost displayed on your dashboard to ensure you’re sticking within your budget.

2. Conversions

The number of conversions is one of the most important numbers to track while considering the success of your campaign. Ultimately, you want as many conversions as possible from your PPC campaign. This number is calculated by counting the number of times someone clicks on one of your ads and completes your CTA (call to action). This number could represent how many customers have purchased a product or signed up for your client’s newsletter.

PPC Conversions on Dashboard

The PPC dashboard simply shows you the number of conversions your campaign is gaining, which can be a solid indicator of how well your strategy is working, but it’s up to you to decipher what that means based on the rest of the information your dashboard displays. If you’re not getting a high number of conversions, but other key metrics are performing well, you can start tracking down where the disconnect is happening.

3. Cost Per Conversion

You should use cost per conversion (CPC) in tandem with the overall cost of your PPC campaign and your budget. This metric tells you how much it costs to win a new customer. If the customer doesn’t purchase enough to make up for the cost it took to get them to convert, you’ll likely end up with a displeased client.

PPC Cost Per Conversion on Dashboard

Monitor this number closely and keep it within the range that your client wants. That way, you can temper your clients’ expectations and show that your campaigns are actually working. And if your campaigns aren’t gaining any return on investment based on this number, you can tweak your campaigns appropriately.

4. Conversion Rate

While the conversion rate may seem like the same thing as the number of conversions your campaign is gaining, it’s actually quite a different number. Your conversion rate is measured as a percentage, and it gives you a deeper look into the efficiency of you campaign.

PPC Conversion Rate on Dashboard

For example, if you have a low conversion rate but a seemingly high number of conversions, you can confidently determine that your ads have the potential of doing more. When you look at your conversion rate and number of conversions together, you can more easily tell how effective your campaign’s CTA is and if your offer is actually interesting to potential customers.

5. Impressions

The number of impressions you receive tells you how many people are viewing your ad. While this metric alone doesn’t tell you how well your campaign is performing, it’s still an essential KPI to measure in tandem with other KPIs like conversion rates and click-through rates.

PPC Impressions on Dashboard

If you have a high conversion rate, but disappointingly low impressions, you can know that your campaign has room to grow and reach more people. This gives you the kind of actionable insights you need to make the appropriate adjustments in order to achieve maximum campaign success.

6. Clicks

Clicks are the bread and butter of pay-per-click campaigns, as we’re sure you’re well aware. You don’t get any conversions without any clicks, so this KPI is something you absolutely cannot ignore. This metric simply measures how many people are clicking on your ads. Going further, the number of clicks give you an idea of how much interest your ads are gathering online.

PPC Clicks on Dashboard

Remember that a high number of clicks early in your campaign can be a good indicator of success, but they aren’t the only thing you should be considering. We recommend using the number of clicks for a quick campaign performance check. If you notice ads that aren’t getting enough clicks, you can pause them and allocate more budget to more successful ads.

7. CTR (Click-Through Rate)

You know impressions measure how many people are looking at your ads and clicks measure how many people are actually clicking on those ads. Your PPC dashboard will divide the number of clicks by the number of impressions and give you the click-through rate (CTR).

PPC CTR on Dashboard

In the end, this number tells you how effective your ads are in getting potential customers to act. If this number is low, there’s likely something wrong with your ads. Either your CTA isn’t clear, or your ad copy and offer aren’t compelling enough.

Take note that your CTR is not the same as your conversion rate. Just because people are clicking on your ads doesn’t mean they are converting once they reach your client’s website. Like other KPIs, look at your CTR in comparison to other performance metrics. For example, if you a high CTR but a low conversion rate, you might be targeting too broad of an audience.

8. View-Through Conversions

View-through conversions (VTC) happen when someone sees your ad, doesn’t click on it, but comes back to the site within 30 days and converts. This is a relatively new KPI in the world of PPC campaigns, but it’s an important metric to consider, especially when it comes to your display ads.

PPC VTR on Dashboard

Since display ads often have a minimal CTR, it can be incredibly difficult to determine how effective they are. Your VTCs help you understand how well these kinds of ads are performing so you can determine the best websites to target in order to maximize overall conversions.

Preview Live Dashboard

Why AgencyAnalytics Makes The Best PPC Dashboards...

ALL YOUR ONLINE ADVERTISING DATA IN ONE PLACE

Integrate All Your Paid Channels

Say goodbye to spreadsheets and manual reporting! Integrate all of your PPC marketing channels: Facebook Ads, Bing Ads, AdRoll and Adwords. Add engaging graphs and widgets for each channel to create a complete dashboard. Start saving time and impress clients with beautiful, customized reporting.

UNLIMITED NUMBER OF USERS

Give Clients Access

Easily share your PPC performance with clients by giving them their very own dashboard login. Create a custom PPC dashboard that shows the metrics in a digestible format that clients understand. Or send your client automated PPC reports directly to their inbox.

IMPRESSIONS, CTR, CLICKS AND MORE

Robust PPC Analytics

Include as little or as much data as you want! Give some clients an in-depth breakdown, while creating a high-level overview for others. Show impressions, cost, conversions, clicks and much more for every marketing channel.

INCLUDING YOUR MARGIN IN ALL PPC DATA

Add a Custom Markup to PPC Cost/Spend

If you charge PPC clients a percentage of spend, then your gross PPC cost is your business. Most clients only need to know the TOTAL cost to them, including your markup. Add a custom PPC markup to all client-visible data with just a few clicks.

SHOW THE METRICS THAT MATTER MOST

Focus on Conversions

Ultimately clients want to see the metrics that affect their bottom line: cost & conversions. Highlight total conversions and cost per conversion for each channel in your PPC dashboard.

website cost per conversion statistic in ppc dashboard

100% WHITE LABELED PPC DASHBOARD

Feature Your Logo & Branding

Add your company logo and color scheme. You can even specify a custom domain like "clients.yourcompany.com" to use for your very own white-label login page.

PPC Dashboard