What is a PPC Dashboard?
It's a dashboard that displays data from all of your PPC (pay-per-click) campaigns in real-time. Integrations can include Google Ads, Facebook Ads, Bind Ads, Instagram Ads and more. The idea is to give yourself and your clients a single place to check up on the performance of all of the campaigns in one place.
Why You Should Use a PPC Dashboard
When you run a PPC campaign, you’re more than likely running it across several different platforms. Because of this, it can be incredibly easy to lose track of all the moving parts. If you want to measure your campaign’s success, you don’t want to miss a single point of data.
Using a PPC dashboard like AgencyAnalytics sets you up for the greatest amount of success. The dashboard allows you to view the performance of your campaign across each different platform. You can compare costs, click-through rates, conversion rates and more between each different campaign to see what’s working well and what isn’t.
The paid search dashboard also helps you boost the amount of confidence your clients have in you. When you can easily track key metrics across all your PPC campaigns, you can reassure your clients that you are doing everything in your power to stay on top of the ups and downs that inevitably take place. This unified dashboard gives you the ability to monitor every little change and easily perform all the fine tuning necessary for a successful PPC campaign.