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PPC Dashboard

Use the AgencyAnalytics PPC dashboard to consolidate and monitor key metrics from all your clients’ PPC campaigns.

PPC Dashboard template

What is a PPC Dashboard?

A PPC dashboard displays data from all of your pay-per-click campaigns in real-time. Data is automatically collected from multiple ad platforms including Google Ads, Facebook Ads, Microsoft Ads, Instagram Ads, Spotify Ads, and more. Give your agency and your clients a single place to monitor the performance of all of their paid campaigns in one place.

Why Your Agency Needs a PPC Dashboard

When you run a PPC campaign for clients, you’re more than likely running it across several different platforms. Because of this, it can be incredibly difficult to keep track of all the moving parts. And if you want to measure your campaign’s success, you don’t want to miss a single point of data that could contribute to the bigger picture.

Using a PPC dashboard like AgencyAnalytics sets your agency up for success–and is scalable. It automatically updates all your clients’ real-time metrics, and consolidates all their PPC campaign results in one place. This not only makes your client reporting a breeze, it also facilitates data analysis because you can easily compare costs, click-through rates, conversion rates, and more when all your data is presented together in an intuitive way.  

If you prefer to send reports to clients periodically, check out our PPC report template.

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8 Sections Included In Our Template

1. Cost

How well is your ad spend trending against your budget? You’ll typically have a predetermined budget before starting your PPC campaign, and you’ll always want to be aware of how much you’ve spent of the budget. Our dashboard displays the cost of each campaign in a single place, making it easier for you to track your overall cost vs. budget.

PPC cost metric in PPC Dashboard template

It’s important to remember that some platforms, like Google Ads, will sometimes exceed your daily budget in order to maximize the number of clicks you get. This is why it’s more important to consider the total monthly cost displayed on your dashboard to ensure you’re sticking within your budget.

2. Conversions

The number of conversions is one of the most important numbers to track while considering the success of your campaign. Ultimately, you want as many conversions as possible from your PPC campaigns. This number is calculated by counting the number of times someone clicks on one of your ads and completes your CTA (call to action). This number could represent how many customers have purchased a product, or signed up for your client’s newsletter.

PPC conversions metric in PPC Dashboard template

The PPC dashboard simply shows you the number of conversions your campaign is gaining, which can be a solid indicator of how well your strategy is working, but it’s up to you to decipher what that means based on the rest of the information your dashboard displays. If you’re not getting a high number of conversions, but other key metrics are performing well, you can start tracking down where the disconnect is happening.

3. Cost Per Conversion

You should use cost per conversion in tandem with the overall cost of your PPC campaign and your client’s budget. This metric tells you how much it costs to win a new customer. If the customer doesn’t purchase enough to make up for the cost it took to get them to convert, you’ll likely end disappointing your client.

PPC cost per conversion metric in PPC Dashboard template

Monitor this number closely and keep it within the range that your client wants. That way, you can temper their expectations and show that your campaigns are actually working. And if your campaigns aren’t gaining any return on investment based on this number, you can tweak your campaigns appropriately.

4. Conversion Rate

While the conversion rate may seem like the same thing as the number of conversions your campaign is gaining, it’s actually quite a different number. Your conversion rate is measured as a percentage, and it gives you a deeper look into the efficiency of each campaign.

conversion rate metric in ppc dashboard template

For example, if you have a low conversion rate but a seemingly high number of conversions, you can confidently determine that your ads have the potential of doing more. When you look at your conversion rate and number of conversions together, you can more easily tell how effective your campaign’s CTA is and if your offer is actually interesting to potential customers.

5. Impressions

The number of impressions you receive tells you how many people are viewing your ad. While this metric alone doesn’t tell you how well your campaign is performing, it’s still an essential KPI to measure in tandem with other KPIs like conversion rates and click-through rates.

PPC impressions metric in PPC Dashboard template

If you have a high conversion rate, but disappointingly low impressions, you can know that your campaign has room to grow and reach more people. This gives you the kind of actionable insights you need to make the appropriate adjustments in order to achieve maximum campaign success.

6. Clicks

Clicks are the bread and butter of pay-per-click campaigns. You don’t get any conversions without any clicks, so this KPI is something you absolutely cannot ignore. This metric simply measures how many people are clicking on your ads. Going further, the number of clicks give you an idea of how much interest your ads are gathering online.

PPC clicks metric in PPC Dashboard template

Remember that a high number of clicks early in your campaign can be a good indicator of success, but they aren’t the only thing you should be considering. We recommend using the number of clicks for a quick campaign performance check. If you notice ads that aren’t getting enough clicks, you can pause them and allocate more budget to more successful ads.

7. CTR (Click-Through Rate)

You know impressions measure how many people are looking at your ads and clicks measure how many people are actually clicking on those ads. Your PPC dashboard will divide the number of clicks by the number of impressions and give you the click-through rate (CTR).

PPC CTR metric in PPC Dashboard template

In the end, this number tells you how effective your ads are in getting potential customers to act. If this number is low, there’s likely something wrong with your ads. Either your CTA isn’t clear, or your ad copy and offer aren’t compelling enough.

Take note that your CTR is not the same as your conversion rate. Just because people are clicking on your ads doesn’t mean they are converting once they reach your client’s website. Like other KPIs, look at your CTR in comparison to other performance metrics. For example, if you have a high CTR but a low conversion rate, you might be targeting too broad of an audience.

8. View-Through Conversions

View-through conversions (VTC) happen when someone sees your ad, doesn’t click on it, but comes back to the site within 30 days and converts. This is a relatively new KPI in the world of PPC campaigns, but it’s an important metric to consider, especially when it comes to your display ads.

PPC view-through conversions metric in PPC Dashboard template

Since display ads often have a minimal CTR, it can be incredibly difficult to determine how effective they are. Your VTCs help you understand how well these kinds of ads are performing so you can determine the best websites to target in order to maximize overall conversions.

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Why AgencyAnalytics Makes The Best PPC Dashboards

All Your Online Advertising Data in One Place

Integrate All Your Paid Channels

Say goodbye to spreadsheets and manual reporting! Integrate all of your PPC marketing channels: Facebook, Google, Spotify, Bing, AdRoll, and more. Add engaging graphs and widgets for each channel to create a complete dashboard. Start saving time and impress clients with beautiful, customized reporting.

ppc integrations

Unlimited Number of Users

Give Clients Access

Easily share your PPC performance with clients by giving them their very own dashboard login. Create a custom PPC dashboard that shows the metrics in a digestible format that clients understand. Or send your clients automated PPC reports directly to their inbox.

Manage your entire agency with staff and client logins

Impressions, CTR, Clicks and More

Robust PPC Analytics

Include as little or as much data as you want! Give your hands-on clients an in-depth breakdown, or create a simplified high-level overview for others. Show impressions, cost, conversions, clicks and much more for every marketing channel.

ppc analytics in ppc dashboard template

Including Your Margin in All PPC Data

Add a Custom Markup to PPC Cost/Spend

Most clients only need to know their total cost which includes your agency fee markup. Automatically add a custom PPC markup to all client-visible data with just a few clicks.

custom ppc markup in ppc dashboard

Show The Metrics That Matter Most

Focus on Conversions

Clients ultimately want to see the metrics that affect their bottom line: cost & conversions. Highlight total conversions and cost per conversion for each channel in your PPC dashboard.

conversion metrics in ppc dashboard template

100% White Labeled PPC Dashboards

Feature Your Logo & Branding

Add your company logo and color scheme. You can even specify a custom domain like "" to use for your very own white label login page.

white labelled google sheets reports and dashboards

Makes multi-platform reporting simple. Adding users and setting access level is literally a tick up. Setting up dashboard integrations is easy.

Arno Dolz

Arno Dolz


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Check out our PPC Dashboard