PPC Dashboard for Ad Performance Tracking and Client Reporting
Professional PPC Dashboards as Unique as Your Agency
Customizable PPC Dashboard for Smarter Ad Campaign Management
A white-labeled PPC dashboard consolidates campaign performance data across all major ad platforms, including Google, Bing, Meta, LinkedIn, and more. Customize widgets, white label dashboards, and highlight the KPIs that matter most to your clients—all in one clear, easy-to-analyze format.
Provide clients with a live, up-to-date view of their PPC campaigns while streamlining internal analysis. With automated reporting and flexible data visualization options, agencies cut back on manual work and focus more on optimizing bids, improving conversions, and increasing ROI.
Custom PPC Dashboards as Unique as Your Agency
All Your Online Advertising Data in One Place
Integrate Data From All Your Clients' Paid Channels
Integrate insights from your clients' PPC marketing channels, including Facebook advertising campaigns, Google Ads, AdRoll, and more. Even infuse data points across 85+ platforms to grasp overall performance! Start saving time and impress clients with beautiful, customized reporting.
House your client's digital marketing metrics in a central, convenient hub. Cut down report preparation time, track real-time PPC insights, and optimize data-tracking with one platform.
100% White Labeled PPC Dashboards
Feature Your Logo & Branding
Presentation goes a long way. Use the white label feature to add your agency's logo, brand colors, and even a custom cover page. That way, all your dashboards and reports look like they were created in-house. That extra bit of customization makes a difference!
Deliver reporting that makes a favorable impression. Share actionable insights, demonstrate attention to detail, and show that your agency means business.
Impressions, CTR, Clicks and More
Share Actionable PPC Analytics
Clients need data to make sound decisions. Customize dashboards to provide an in-depth breakdown or a high-level overview, whatever works for your client. Showcase impressions, cost, conversions, clicks–all in a visual, easy-to-understand format.
Need to shift things around? No worries. Drag-and-drop widgets, add custom comments and even replicate sections from existing dashboards. Take reporting to the next level with a tool that's built for your agency's needs.
ADD GOALS & BUDGET TRACKING
Align PPC Metrics With Your Client’s Goals
Don't just show the numbers–tell a story with your client's data. With the goals feature, create custom targets that show the real-time progress of PPC campaigns. Whether it's achieving quarterly conversions or weekly form sign-ups, present actionable insights that clients will value.
To explain complex metrics, directly add custom comments and annotations to data visualizations. Contextualize upticks, sudden drops, or emerging trends. That way, clients will have a crystal-clear understanding of what their marketing results mean.
Include Your Margin in All PPC Dashboards
Add a Custom Markup to PPC Spend
Most clients simply want to know your agency's upfront cost. To make things easier, automatically add your markup to PPC ad spend. That way, clients aren't left with multiple invoices or confusion about pricing. Instead, they'll see a single cost that lets them know exactly how much they have to pay.
Integrate pricing directly into your agency's reporting structure. Maintain transparency and keep clients in the loop with ease.
GET A BIRD'S EYE VIEW
Use an Account-Level Agency Dashboard
With so many campaigns in conjunction, your agency needs a system to track the moving parts. With an account-level dashboard, consolidate insights from multiple client metrics into a single interface. Get a comprehensive overview without breaking a sweat!
Ensure that all critical KPIs are in direct view. Quickly identify ad campaign hiccups, monitor trends, and compare performance across client accounts. Optimize your data-tracking process and ensure nothing slips through the cracks.
Unlimited Number of Users on Select Plans
Grant Clients Access To Their Data
Transparency breeds trust. Granting live dashboard access allows your agency to share PPC performance with clients, showing that you've got nothing to hide. Reduce follow-up times and give clients the autonomy to track performance whenever they choose.
Worried about sharing too much data (like vanity metrics)? Simply set user permissions beforehand. That way, clients will only see relevant insights that are straightforward, relevant, and actionable. You've also got the option to schedule automated, static PPC reports!
SAY BYE-BYE TO LAST-MINUTE CLIENT REPORTING
Automate Report Scheduling & Approval
Use the scheduling feature to put things on autopilot and deliver insights just on time. On select plans, get notified before each report is sent out. That way, you'll have a heads-up to do a final approval and add expert commentary.
Choose the exact day and time to share reports. That way, clients know when to expect them, which creates consistency. Whether it's a weekly update or a monthly deep dive, you’ll be in control of how and when key information is communicated.
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No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.
9 Sections To Include in a PPC Reporting Dashboard
Ready to deliver PPC dashboards that provide the most value to your clients? Here are a few key sections to include. The best part? This clean format also reiterates your agency's expertise in managing PPC campaigns, which builds client confidence.
Display the cost of all of your client's PPC ad campaigns in a single place, which makes it easier to track your overall cost vs. budget. This keeps transparency on the table, ensuring they know exactly how much has been invested so far.
It’s important to remember that some platforms (like Google Ads) will sometimes spend marginally more than your client's daily budget to maximize the number of clicks. To ensure things go according to plan, monitor the total monthly amount on this PPC dashboard closely, especially for stricter budgets.
Conversions are one of the most important numbers to include in a client's PPC dashboard. This metric is calculated by counting the number of times someone clicks on one of their ads and completes a call to action (e.g., purchasing a product or signing up for a newsletter).
A high number of conversions shows that your client's PPC strategy is encouraging users to engage and take action. On the other hand, a low number may mean improvements are needed. For example, consider refining ad copy, adding more strategically placed CTAs, or trying a different bidding strategy.
Conversion rate is expressed as a percentage, showing the total number of conversions achieved relative to the number of clicks.
By examining conversion rate alongside the number of conversions, your agency will better assess the effectiveness of campaign CTAs and the appeal of a client's offerings.
For example, say a client has a high number of conversions but a low conversion rate. It suggests that their ads have potential to perform better with optimization tweaks.
Cost per conversion shows how much is spent to win a new customer or achieve a desired outcome (e.g., an online sale). This metric shows whether your client's expenditure is yielding a significant enough ROI.
A low cost per conversion generally means that your client's campaign is cost-efficient. Essentially, they're spending less to acquire each conversion, which is a positive sign.
However, if conversions are low despite a low cost, it might indicate low-quality leads or a budget that isn't competitive enough. To fix this, refine your client's targeting strategy, ensuring they're spending enough to acquire conversion-oriented customers.
Impressions measure how many users view your client's ad. While this metric doesn't include clicks or conversions, it shows whether PPC campaigns are receiving enough visibility and reach.
A high number of impressions means your client's ad is frequently displayed, which increases the chances of brand recognition. However, if impressions are high but engagement is low, it could signal a disconnect between ad content and what resonates with the audience.
Build automated PPC reporting dashboards that deliver results
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Clicks show how many users interact with your client's ads by clicking on them, which indicates some level of heightened interest.
A high number of clicks may be be a good indicator of campaign success, especially if this is your client's end goal. If these clicks aren't leading to the desired concrete actions (e.g., form submissions), determine if there are any roadblocks in the conversion funnel. For example, this may include a lengthy checkout process or a sign-up form with too many fields.
Click-through rate (CTR) measures the percentage of users that click on your client's ad, compared to the total number of impressions. This metric shows whether ad campaigns are effective in getting users to act, beyond passive viewing.
A high CTR means your client's ad is compelling and relevant to the target audience. On the other hand, a low CTR may signal that a few tweaks are needed (e.g., adjusting keywords or using a different creative).
View-through conversions (VTC) occur when a user sees your client's ad but doesn’t click on it. Instead, they return to the site within 30 days and complete a conversion.
In PPC advertising, it’s a valuable metric to monitor (especially for display ads), as it measures the indirect impact of ad impressions on conversions. Since display ads often have a minimal CTR, it can be incredibly difficult to determine how effective they are. VTCs show a more accurate performance overview, which shows that your agency's strategy is effective.
Easily add goal tracking to your PPC reporting dashboards to create a clear connection between marketing efforts and client objectives. Whether you're measuring conversions, lead quality, or engagement, a transparent view of goal progress helps your agency prove value and adjust strategies with confidence.
This is a dynamic way to show real-time progress, visualize performance, and maintain data transparency. Plus, it equips your agency to make any PPC campaign optimizations if needed (e.g., adjusting ad spend to achieve more conversions).
FAQs About Custom PPC Dashboards
Still have questions about how to create and use custom PPC Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you're never building the thing twice. The PPC report template covers the same data in the scheduled format.
An AgencyAnalytics dashboard opens on the most recent data stored for that client's connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.
The template comes with an AgencyAnalytics subscription. There's one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
