What Is an SEO Dashboard?
An SEO dashboard displays all of the key parts of an SEO campaign in a real-time interface. It may include rank tracking, organic traffic, web conversions, backlinks built and more. It gives you all of the data you need to improve your SEO and report on progress made.
Why You Need an SEO Dashboard
Search-engine optimization is the backbone to many successful digital marketing campaigns. If there is enough keyword volume it can drive meaningful leads or sales for a business. Executing a solid campaign can be hard though, and keeping track of all of the moving pieces can make your head spin.
When you can monitor each relevant KPI in a single, comprehensive view, you can determine where your campaign is excelling, where it’s struggling and how you can improve it. This dashboard tracks SEO rank changes, conversions and link building, among other metrics, so you don’t have to do it manually.
SEO can be one of the most confusing aspects of digital marketing to your clients. There’s a lot of terminology to follow and new concepts to understand, which can all get very complicated to someone who isn’t familiar with SEO. This is why it’s so important for you to show your clients what your strategy is doing for their business in a clear and simple way.