SEO Dashboard

What Is an SEO Dashboard?

An SEO dashboard displays all of the essential key performance indicators of an SEO campaign in a real-time interface. It typically includes metrics such as keyword rank tracking, organic traffic, web conversions, backlinks built, and more. An SEO dashboard gives you all of the data you need to improve your clients performance in organic search and report on the progress.

Why Your Agency Needs an SEO Dashboard

A dedicated search engine optimization (SEO) dashboard for clients helps monitor all the relevant KPIs in a single, comprehensive view. This helps your team easily determine where your campaigns are excelling, where they’re struggling, and how to improve them. This SEO client dashboard automatically tracks keyword rank changes, conversions and link building, among other metrics, so you don’t have to waste time with manual reporting.

SEO is often one of the most confusing aspects of digital marketing for your clients from a technical perspective. There’s a lot of terminology to follow and new concepts to understand, which can all get very complicated to someone who isn’t familiar with digital marketing. This is why it’s so important for you to show your clients what your strategy is doing for their business in a clear and simple way.

To highlight your SEO efforts and show clients a more filtered snapshot of their campaigns, use our SEO report dashboard template.

11 Sections Included In Our Template

1. Conversions (from SEO)

Measuring the number of conversions your client receives as a direct result of your SEO strategy is one of the most integral parts of measuring success. Simply put, conversions are leads who have completed a campaign’s call to action (CTA), whatever it may be. In other words, conversions are counted when a lead comes to your client’s website from organic search and performs some kind of action, like making a purchase or filling out your contact form.

Your SEO report dashboard displays this as a simple number. By itself, this gives you a general idea of your SEO strategy’s success, but in order to get the big picture, you should compare your goal completions to other metrics on your dashboard. If you aren’t getting a high number of conversions, take a look at other metrics that aren’t performing well to see if you can identify where the problem is.

2. SEO Traffic (AKA Organic Traffic)

One of the main goals of an SEO marketing strategy is to drive more search traffic to your clients’ websites. A good organic strategy makes a website more visible to potential customers, often without those customers feeling like they’re being advertised to. Also called organic traffic, your SEO dashboard shows how many sessions are being initiated from search engines like Google and Bing.

3. SEO Ranking Change

In the world of SEO, a website’s keyword rankings are crucial to the campaign’s success. If a client’s website doesn’t rank high, it won’t show up to their customers, and no one will visit the site and you won’t see any conversions. This means you won’t experience the kind of success that your clients are looking for.

Our SEO client dashboard measures the change in keyword rankings of your client’s website across the different search engine platforms. This rank change tracker lets you understand the overall trends of your SEO performance. While you’ll always experience ups and downs with this metric, you should aim for a general upward trend. Then, when your client asks where their website ranks, you can clearly tell them without any doubt.

4. Local SEO Ranking Change

While it measures a similar trend, the local SEO ranking change KPI is quite different from the standard organic search engine ranking change. This measures how well the client’s website performs when compared to local competitors in Google Maps and the “3-pack”.

Your SEO dashboard integrates with a client’s Google My Business listing and tracks how it compares to the local keywords you’re targeting. If a client is trying to build a bigger local presence, this metric is one you can’t afford to miss.

5. New/Lost Backlinks

Search engines rank authoritative sites higher than others, so part of your SEO strategy should be to make your clients’ websites more authoritative. One way to do this is by getting other websites to link back to their website through things like guest posts or blogging.

We display how many new backlinks you’ve gained and how many existing backlinks you lost over a certain period of time. The dashboard uses Majestic, a backlink tracking software, to generate this number for you. If you’re losing a lot of links, consider refreshing your outreach strategy. If you’re getting a lot of new backlinks, but your SEO rank isn’t improving, you’ll have to dig a little deeper to identify the problem so you can resolve it.

6. Links Built

Oftentimes, you’ll need to report to your client on the number of backlinks you’ve actively built for your client’s website. This will typically be a part of your actual contract and determine whether or not you get paid for your services.

Tracking the number of backlinks you’ve built can give your client an idea of the amount of work you’re putting into their campaign and the amount of success you’re experiencing because of it. This helps build trust with your agency clients.

7. Site Audit Score

Connect your client's Google Lighthouse integration to quickly identify technical on-site errors on your client’s website that may negatively affect the site’s SEO score. Include Lighthouse SEO audit metrics to identify performance, accessibility & SEO roadblocks. Fix them fast & watch client results soar!

This tool shows progress over time for you to compare the improvement in the technical aspects of a client’s website against the improvement in conversions and ROI. This helps highlight to your clients the importance of always keeping up with technical website maintenance.

8. Top Landing Pages (SEO)

Of all the parts on a website, the landing pages are perhaps the most important. These are the first points of contact for a potential customer and can make or break your conversion rate.

The SEO analytics report uses Google Analytics data or Google Webmaster Tools metrics to identify which landing pages are driving the most organic search traffic for your clients. This analytics data helps you determine which landing page strategy is most effective so you can build subsequent pages with the same strategy for maximum effectiveness.

9. Number of Reviews (Google)

The number of rankings a client receives is a quick way to tell how much buzz the business is generating. It’s always a good idea to keep track of new reviews and what customers are saying. If you’re getting a bunch of new reviews out of nowhere, you can correlate that with any changes you’ve made to your overall campaign strategy.

The number of reviews a client is getting is also an important factor for local SEO ranking. Generally speaking, the more positive reviews a client is receiving, the higher their website will rank on the local map 3-pack.

10. Average Review Rating (Google)

Tracking the number of reviews gives you a surface-level look at what people are saying about a client’s business. However, the average review rating tells you exactly what customers think. A high rating is the goal here, of course, and if you’re not achieving that, you should have a discussion with your client to improve that score.

As you raise your clients’ average review score, it will lead to more sales and leads. This number shows your clients how their positive adjustments and your SEO efforts directly affect their ROI and success.

11. SEO Goal Tracking

Tracking organic traffic and revenue goals is essential to demonstrate how SEO efforts align with client objectives. By highlighting progress against set goals, you provide clear, measurable results that showcase the value of your work.

Integrated goal tracking also identifies areas for improvement, ensuring continuous optimization of strategies. This transparency builds trust and helps clients understand the impact of your efforts on their business success. Learn more about goal tracking and annotations to elevate your reporting.

Customizable Dashboards to Meet Client Needs

The intuitive drag and drop editor makes it easy to customize the dashboard to meet your client's specific needs.

Want to combine SEO and PPC performance in a single dashboard? That's easy! Have a specific metric from the over 80 marketing platforms that isn't covered in the standard template? Easily add it to create a comprehensive SEO reporting dashboard that wows clients.

Meet all of your client's needs with precision and efficiency.

Streamline Reporting With SEO Dashboards and Focus on What Matters

The importance of a well-designed SEO dashboard to demonstrate the effectiveness of SEO campaigns to clients cannot be understated. By integrating key metrics from Google Analytics, Google Search Console data, and, where relevant, Google Ads, a reporting dashboard shows a clear, concise view of SEO performance.

A customizable SEO reporting dashboard helps agencies present organic search traffic improvements, keyword rankings, and other key SEO metrics in an easily digestible format. It also tracks historical data, providing a comprehensive picture of how search engine optimization efforts have evolved and succeeded over time. Accessing a Google Analytics account through the dashboard further empowers agencies and their clients with detailed insights into user behavior and website performance.

Bridge the gap between the work done behind the scenes and the tangible results seen by clients with a powerful SEO reporting dashboard. The transparency and accountability that dashboards offer are key to building trust and ensuring a long-term partnership between agencies and their clients.

AgencyAnalytics saves time and money in addition to wowing our clients with professional reports. Instead of spending hours on report preparation, our team is selling more and spending productive time with clients.

Colin Lewis / Director of Content