Backlink Monitoring Tool
Bring Backlink analytics into focus
Transform complex backlink monitoring metrics into clear, client-friendly reports that reveal what’s working and where to improve.
Improve Rankings
Quickly identify new link opportunities to boost client rankings
Track New & Lost Links
Share intuitive graphs with your client to highlight new links over time
Flow Metrics
Understand how much authority linking domains have with trust flow and citation flow metrics
Backlink Reports
Add a backlink summary or an in-depth analysis to scheduled reports
In-depth Backlink Reporting
Backlink Analytics That Showcase Progress
Monitor backlinks with precision and clarity—without wasting hours compiling data. The built-in backlink monitoring tools track new and lost backlinks over time and uncover the referring domain, anchor text, trust flow, and citation flow behind each link.
Whether you're analyzing high-authority backlinks or pinpointing gaps in your agency's link building efforts, everything you need lives in one dashboard. Include all your backlink data in an automated backlink report or comprehensive SEO dashboard and impress clients with consistent, data-backed results.
AUTOMATED BACKLINK TRACKING FROM MAJESTIC SEO
Backlink Monitoring That Centralizes SEO Data
Skip the spreadsheets and streamline backlink tracking with daily data pulled directly from Majestic’s backlink database. Centralize all your backlink data in one dashboard and gain a full view of website backlinks across campaigns. Stay on top of trust flow, citation flow, and domain rating without switching tools.
Built-in data visualization widgets bring backlink analytics to life—making it easier to deliver professional backlink reports and track backlink progress over time.
BACKLINK CHECKER FOR LINK QUALITY INSIGHTS
Quickly Identify High-Impact Website Backlinks
Don’t waste time clicking through every linking page. Use a centralized backlinks tracker to evaluate trust and citation flow, filter by referring domain, and group links by anchor text, target URL, and more. Graphs and charts make it easy to compare image vs. text links and "follow" vs. "no-follow" ratios.
With a complete backlink analytics view, it’s simple to spot quality backlinks, remove weak ones, and continuously improve link building efforts across all campaigns.
CLEAR VISIBILITY INTO BACKLINK PROGRESS
Track New and Lost Backlinks With Ease
Backlink tracking is only valuable if it proves progress. Automatically track new and lost backlinks to show clear gains in link building efforts. Compare total link count and referring domains over any reporting period.
Highlight what’s working, respond to backlink drops fast, and deliver consistent proof of campaign value.
PRIORITIZE HIGH-IMPACT LINKS
Surface the Most Authoritative Linking Websites
Monitor backlinks by trust and citation flow to zero in on the most valuable referring domains. Use backlink monitoring tools to segment links by domain rating, or spam indicators to spot SEO threats before they become problems.
Whether identifying high-authority wins or links to disavow, the backlink checker surfaces what matters—backed by reliable data from Majestic.
REFINE LINK BUILDING STRATEGIES
Analyze Anchor Text to Improve SEO Performance
Dig into the most-used anchor text across all your backlinks to fine-tune link building strategies. Identify overused terms, balance branded vs. keyword-rich phrases, and avoid risky optimization patterns.
With detailed backlink analytics, you can optimize for diversity, relevance, and intent—critical for ranking growth and long-term authority.
ALL YOUR CLIENT'S SEO DATA IN ONE REPORT
Connect Backlink Monitoring to Organic Performance
Turn backlink tracking into full-funnel SEO visibility. Combine backlink reports with keyword rankings, Google Search Console data, and on-site SEO metrics in one comprehensive client dashboard. Track keyword rankings alongside backlink growth to tie link building efforts directly to organic results. Use prebuilt templates or customize reports to spotlight the metrics that matter most.
With all your client's backlinks and SEO performance in one place, it’s never been easier to communicate value and scale results.
Create automated daily, weekly, or monthly SEO reports that show clients your link-building progress in beautiful graphs and tables. Deliver an overview of links built, or dive deeper with a report that includes in-depth tables of backlinks.
Allow clients to monitor backlink progress and view the most up-to-date results from their own dashboard. Designed with ease of use in mind, the dashboard is 100% white labeled to match your agency's branding and displays the essential metrics in an intuitive format.
Building high-quality backlinks is an important part of any SEO campaign, but it doesn't end there. With our full suite of SEO tools—including keyword rank tracking—you've got the perfect toolkit your agency needs to take your clients to success.
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Turn backlink performance into clear, visual dashboards your clients can grasp at a glance. Combine backlink insights with data from 85+ platforms to show how link-building supports broader SEO strategy—without complex BI tools.
Fast, focused reporting designed for agency workflows.
Set custom SEO goals that align with client strategy—whether you're tracking backlink growth, organic search visibility, authority signals, or broader search traffic impact. Combine backlink metrics with data from 85 other platforms to create reports that show real progress.
Add expert commentary to tie SEO results to business outcomes and reinforce your agency’s value at every step.
Combine backlink insights with tools like Google Search Console, Google Analytics, and keyword rank trackers to give clients a complete view of their SEO performance. Monitor link health, authority signals, and strategic growth in one seamless platform.
Automate reporting to save time, improve clarity, and deliver results that drive smarter SEO decisions.
FAQs About Backlink Monitoring for Marketing Agencies
Looking for a reliable way to track backlink campaigns and their impact on organic performance? These answers guide agencies through tracking essential backlink metrics, automating reporting, branding outputs, customizing dashboards, and scaling across clients.
Nothing. Backlink Manager runs inside AgencyAnalytics, so there's no outside account to authorize and no credentials to collect from your client. Skip the access email you would normally send. The Backlink Manager guide covers setup.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
Start from the link building report template or the link building dashboard template, then add Backlink Manager as a section. Both are built around the channel, so the layout is already in place and you edit the sections you want.
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Everything your agency needs
Automated Reports
White Label Dashboard
Client & Staff Access
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