Colin Lewis,
Director of Content at SEO Design Chicago

While data is vital for marketing success, its power hinges on its effective presentation, shaping it into an easily understood format that fuels strategic decision-making. That’s the challenge SEO Design Chicago faced–their previous reports weren’t keeping clients engaged or providing much-needed context. 

The lack of customization was also a challenge, as many clients wanted a more in-depth understanding of their marketing metrics. Delivering the comprehensive reports clients demanded took too many billable hours, and it became clear that a more efficient, client-centric approach was needed. 

Meeting the needs of over 125 clients was nearly impossible while relying on outdated manual reporting techniques. After exploring the market for a solution, SEO Design Chicago decided to invest in AgencyAnalytics. 

The platform encompassed the key features they required, such as easy customization of dashboards and reports, data visualization, and adding context through annotations. Plus, seamless integration with over 80 marketing platforms meant meeting the dynamic needs of their growing clientele. 

Since using AgencyAnalytics, SEO Design Chicago puts billable hours back into their busy days and focuses on more lucrative client tasks. In addition to saving $14,000 per month, they generate professional-looking reports and streamline agency processes with greater ease.

SEO Design Chicago has also solved their report customization dilemma. They’re no longer bounded by manual reporting woes and are in a much better position to provide clients with the exact data they ask for. 

When it comes to getting the most out of the reporting platform, Lewis recommends that you “find out what the client wants to see, don't tell them.”  In other words, work with the client to determine the customized metrics they need in reports and dashboards. 

This approach provides clients with exactly what they want–and need–to stay informed and engaged.