IntegrationsGoogle Business Profile

Google Business Profile Reporting

Give clients a clear view of their local SEO performance. The Google Business Profile integration tracks search visibility, reviews, and engagement—directly within your agency’s reporting platform. Highlight wins, uncover local ranking opportunities, and back every recommendation with reliable data.

Search Metrics

Analyze direct vs. discovery searches, searches over time, and more

Visitor Actions

Highlight clicks to website, requests for directions, and more

Phone Calls

Use call clicks to track phone call trends by date or by hour to optimize future campaigns

Ratings & Reviews

Monitor customer sentiment by analyzing GBP ratings & reviews

How do visitors find your client's page?

Data Rich, Search-Based KPIs

Provide clients with a wealth of local search data. Include metrics such as direct vs. discovery searches, search vs. map views, and historical searches/views of their local business listing by date. Give clients valuable business insights by comparing recent trends with previous periods and monitor broad changes in your client’s target market.

Explore the Local SEO Report Template

Metrics Explorer

Explore All Available Google Business Profile Performance Metrics

Easily incorporate these top GBP metrics into your client reports and marketing dashboards

Average Rating
Bookings
Call Clicks
Conversations
Date
Direction Requests
Field Status
Food Menu Clicks
Food Orders
Impressions
Impressions Desktop Maps
Impressions Desktop Search
Impressions Mobile Maps
Impressions Mobile Search
Interactions
Reviews
Website Clicks

A collage of Google My Business customer engagement metrics

Local SEO Report Template Showing the Overview Section

Measure Customer Engagement

While search queries and views are crucial, customer engagement is the next step in any GBP page conversion funnel. Measure customer actions for any Google Business Profile listing, including website clicks, requests for directions, and phone calls. Demonstrate your agency’s value by communicating exactly how their audience is engaging with their business online.

Google Ratings & Reviews

Measure audience sentiment for your clients with Google ratings and reviews. Show clients their average rating and all reviews in a given time period. Even better, watch reviews as they're generated in real time with the feed-style reviews dashboard. Monitoring Google Business Profile analytics has never been easier.

Combine Multiple Locations

Are your clients managing multiple different business locations? Plug them all into one dashboard or report! With AgencyAnalytics, combine Google Business Profile pages: display aggregated data, or filter widgets for one specific location in one streamlined dashboard or report. Give your clients a full overview of their local search performance.

Google Business Profile Rank Tracking

Add your client's GBP pages to the powerful keyword rank tracker to monitor daily changes on both Google Maps and the local 3-pack. Then, report on their keyword ranking gains and losses, and get ahead of the SEO game to boost your client's organic traffic. Access real-time Google Business Profile insights with ease.

Google Business Profile Posts

Is your client using GBP posts to promote events, special offers, or generate more customer engagement? Easily share and monitor all of their posts - including the post status, post content, and images. Give clients access to a 24/7 live dashboard, so they're always up to date!

Harness Google Business Profile for Local Visibility

Transform local SEO strategies by leveraging Google Business Profile analytics. Through in-depth analysis of search queries and insights from GBP analytics, agencies optimize Google Business Profile listings for peak performance.

This strategic approach enhances visibility in local search results, ensuring businesses stand out when customers search for related services. Utilize these metrics to meet and exceed client goals, showcasing the tangible success of your agency's local SEO strategies.

Lee Wallis

Excite Media

WewerewastingsomuchtimesettingupandeditingreportsforclientseachmonthusingGoogleDataStudio.Ourteamofaccountmanagershatedit.WewereblownawayoncewestartedusingAgencyAnalytics.Theresponsivenessandspeedoftheplatformareamazing.

AgencyAnalytics helps agencies centralize their clients' marketing data from over 80+ channels, including Google Analytics, Google Search Console, and more. This seamless integration allows you to craft complete reports that capture the entirety of your clients' performance.

Simplify your data management and reporting processes, ensuring every key metric is at your fingertips. With AgencyAnalytics, presenting a holistic view of your clients' marketing efforts becomes effortless and efficient.

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A sample of third-party integrations that are on the AgencyAnalytics client reporting software

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Rocky Pedden, President

RevenueZen

AgencyAnalyticsisaneasy-to-usetoolthatsimplifiesourreportingtoourclients.Timeisthemostimportantthingthatwehaveasaservicesbusiness.Themoretimewecangivebacktoourstrategists,themoreclientstheycanmanage.Thisbenefitseverybody.

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