FEATURE ALERT: Combine data from multiple clients, brands, or locations into one clear view.

FeaturesCustom Metrics

Simplify reporting & optimization with custom metrics

Create Custom Metrics that reflect each client’s unique goals, providing clear insights into campaign performance. Streamline reporting, optimize campaigns, and build client trust with clear, actionable results.

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Enhance data precision & streamline reporting

Leveraging Custom Metrics gives your marketing agency a competitive edge. By offering more detailed and relevant insights, you showcase your agency’s expertise and deliver unparalleled value.

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Precise Insights

Custom Metrics provide targeted data for accurate performance tracking

Clearer Reports

Simplify reporting with focused, relevant metrics clients will connect with

Optimized Campaigns

Gain deeper insights to refine strategies and boost ROI

Increased Client Trust

Share metrics that increase transparency and strengthen client relationships

Zero in on What Matters Most

Precise Data for Deeper Insights

Custom Metrics offer unparalleled precision, helping you to track the exact performance indicators that align with your client’s goals.

By focusing on the most relevant data, you uncover deeper insights, optimize campaigns more effectively, and provide clients with clear, actionable reports.

Custom marketing metrics total ad spend example

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Client Reporting Made Simple

Streamline Reporting with Custom Metrics

Create Custom Metrics that highlight key performance indicators and help clients understand their marketing data.

Combine multiple metrics into clear, concise data points that showcase performance and emphasize results.

Custom metrics new followers example, useful for customized reporting for content optimization

Optimize Like Never Before

Improve Campaign Optimization

Create your own Custom Metrics to provide a clearer view of campaign performance. This helps your team make data-based decisions and precise campaign adjustments.

By analyzing detailed and customized metric data, you optimize strategies for better results and higher ROI.

A custom metrics example of net revenue for Ecommerce digital agency analytics

Combine multiple data points into a single metric for easier analysis

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Choose from dozens of prebuilt report and dashboard templates, covering SEO, PPC, Social Media, and more. Paint a comprehensive picture of your client's entire marketing strategy with customized white-labeled dashboards.

Effortlessly transform live dashboards into professional reports, leaving a lasting impression with every click.

Browse Templates

An example of the client-facing marketing report templates in the AgencyAnalytics platform

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Use built-in data visualization tools to automatically transform complex data into intuitive, interactive dashboards. No clunky exports or BI tools—just smart, streamlined insights your clients can understand and act on.

Designed for clarity, built for performance.

Visualize Client Success

Examples of marketing data visualization widgets inside the AgencyAnalytics client reporting software

FAQs About Custom Metrics & Client Reporting

Want to track exactly what matters for your clients? These FAQs explain how to create custom metrics that combine data from multiple sources and use these metrics to optimize campaigns and deliver reports your clients value.

Enhance data precision & streamline reporting

Precise Insights

Clearer Reports

Optimized Campaigns

Increased Client Trust

More features

Smart Reports

Client Messaging

Language Options

Tasks

Client & Staff Management

Roll-up Reports & Dashboards

See how 7000+ marketing agencies help clients win