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IntegrationsGoogle Ads

Google Ads Reporting Tool

Bring all your Google Ads data together in one view with the Google Ad reporting tool. See what’s driving results for your clients and make strategic decisions with powerful, real-time insights.
Google Ads Reporting Tool integration on AgencyAnalytics

Bring Google Ads data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

Campaign Analysis

Account level snapshot of critical campaign-based KPIs & metrics

PPC Metrics

Monitor clicks, impressions, conversion rate, cost, CPC, and much more

Keyword Reporting

Keyword-level analysis for every term that generated clicks or impressions

Conversion Tracking

Track campaign performance and the ROI of each conversions

Say Goodbye to Manual Reporting

Automated Google Ads Reports

For many agencies, monthly Google Ads reports involve collecting, aggregating, and visualizing data manually with spreadsheets. Our automated PPC reporting software lets you build reports in minutes and put the entire process on autopilot. Using free templates, build a report or dashboard in minutes and clearly showcase the value of your PPC management services to clients.

A screenshot of a PPC overview for Google Ads reports in AgencyAnalytics
Metrics Explorer

Explore All Available Google Ads Metrics

See all the Google Ads data, including cost per conversion and impressions, that are easily added to client reports and marketing dashboards.
    • All Conv
    • All Conv Rate
    • All Conv Value
    • All Conv Value Per Click
    • All Conv Value Per Cost
    • Avg Cost
    • Avg CPC
    • Avg CPE
    • Avg CPM
    • Avg CPV
    • Avg Pageviews
    • Avg Time On Site
    • Bounce Rate
    • Calls
    • Click To Call
    • Clicks
    • Content Impr Share
    • Content Lost Is Budget
    • Content Lost Is Rank
    • Conv Value Per Click
    • Conv Value Per Cost
    • Conversion Rate
    • Conversion Value
    • Conversions
    • Cost
    • Cost All Conv
    • Cost Per Conv
    • CTR
    • Date
    • Driving Directions
    • Engagement Rate
    • Engagements
    • Gmail Clicks
    • Gmail Forwards
    • Gmail Saves
    • Impr Abs Top
    • Impr Top
    • Impressions
    • Interaction Rate
    • Interactions
    • Local Reach
    • Measurable Cost
    • Measurable Impressions
    • Measurable Rate
    • Menu
    • Missed
    • Orders
    • Other Engagements
    • Percent New Visitors
    • Phone Calls
    • Phone Impressions
    • Phone Through Rate
    • Received
    • Search Abs Top Impr Share
    • Search Budget Lost Impression Share
    • Search Impr Share
    • Search Lost Abs Top Is Budget
    • Search Lost Top Is Budget
    • Search Rank Lost Impression Share
    • Search Top Impr Share
    • Store Visits
    • Unknown
    • Value All Conv
    • Value Conv
    • Video Played To 100
    • Video Played To 25
    • Video Played To 50
    • Video Played To 75
    • View Rate
    • View Through Click To Call
    • View Through Conv
    • View Through Driving Directions
    • View Through Menu
    • View Through Orders
    • View Through Other Engagements
    • View Through Store Visits
    • View Through Website Visits
    • Viewable CPM
    • Viewable CTR
    • Viewable Impressions
    • Viewable Rate
    • Views
    • Website Visits
    A collage of Google Ads conversion metrics
    Google Ads top keyword metrics
    A collage of Google Ads campaign metrics
    A screenshot of a live PPC dashboard in AgencyAnalytics
    A screenshot of a custom report being created in AgencyAnalytics

    Put the ROI your agency provides in the spotlight

    Prominently Display Conversion Metrics

    Conversions are king! Put your clients' PPC conversion metrics front and center in your reports to ensure they know exactly how much value your agency provides. Show conversions by campaigns, ad groups, specific keywords, ads, and more. Prominently display conversion rates, cost per conversion, and ROAS in live Google Analytics dashboard and automated PPC reports.

    Show your clients the most metrics or dial it back to their level knowledge. Whether an agency wants to communicate cost per click for specific date ranges or connect landing pages to the entire campaign performance for an online store, this Google Ads report highlights everything that impacts a client's bottom line.

    A collage of Google Ads conversion metrics

    Reporting at the Individual Keyword Level

    Analyze Campaigns at the Keyword Level

    Impress clients with a keyword-level PPC analysis. Start the Google Ads report with a full color graphical overview, and then dive deep with clicks, impressions, conversions and a number of other granular analytics metrics for a particular ad group.

    Google Ads top keyword metrics

    Approachable, High Level Campaign Reporting

    Simplified Campaign Metrics

    Clients aren't necessarily marketers, and for many of them, it's easy to get overwhelmed by too many stats available in the Google Ads interface. Provide them with live dashboards and automated PPC reports that offer a high-level overview of their Google Search, Display, YouTube, Performance Max, and other PPC campaigns.

    Customize your Google Ads report templates or live Google Ads dashboard to highlight essential metrics that convey just the right amount of marketing data to keep your clients informed but not overwhelmed. Whether they want to see bounce rate, cost per click, or click through rate, the Google Ads reporting tool has predefined reports that lets your agency choose exactly what is shown in the report templates.

    A collage of Google Ads campaign metrics

    24/7 On-Demand Data

    Live PPC Dashboards

    Many clients love having access to live PPC data they can review on their own schedule. Providing clients with their own login to a live dashboard is the gold standard for trust and transparency. Many clients find the native Google Ads dashboard overly complex and confusing. Your Google Ads reporting platform is designed to give clients live data in an intuitive and easy-to-use interface.

    A screenshot of a live PPC dashboard in AgencyAnalytics

    Custom Google Ads Reporting

    Custom PPC Reporting

    Every client is unique and has their own reporting needs. One might be thrilled with a simple Google Ads report template summarizing their clicks and conversions. Another might look forward to poring over exhaustive keyword-level data. Whatever your clients' needs, the intuitive reports editor makes it easy to quickly build customized Google Ads report layouts.

    A screenshot of a custom report being created in AgencyAnalytics

    George Gavalas

    Bonfire

    AgencyAnalyticstakesdigitalmarketingcampaignstothenextlevel.Thedashboardsempoweragenciesandclients,providingaone-loginsolutiontounderstandcampaignperformanceacrossSEO,GoogleAds,SocialMedia,andmore.

    Enhance your brand presentation by white labeling your PPC reports with your own branding. Your custom-branded reports meet the high standards of many of the worlds’ largest agencies, while offering a simple setup process that is designed for agencies of all sizes.

    A screenshot of white label settings in AgencyAnalytics

    Discover the White Label Reporting Tool Trusted by 7,000+ Marketing Agencies

    Many PPC agencies add a markup to the Google Ads cost. To avoid confusion with your clients, use the PPC markup tool to configure a single account-wide markup on each Google Ads account you manage, or add custom markups for individual clients & channels. This will automatically add your agency's PPC management fees to their Google Ads report templates for a seamless experience.

    A collage of PPC markup tools in AgencyAnalytics
    Michael Wisby CEO Two Trees PPC Headshot

    Michael Wisby, CEO

    Two Trees PPC

    Ifyou’relookingforanall-in-onereportingtoolforyouragencythatmanagesvariousmarketingtacticsandchannels,AgencyAnalyticshastobeyourgo-toreportingsolution.Createstunningautomatedreportsanddashboardsinjustafewminutes.

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