Google Ads Reporting Tool
Bring Google Ads data into focus
Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.
Campaign Analysis
Account level snapshot of critical campaign-based KPIs & metrics
PPC Metrics
Monitor clicks, impressions, conversion rate, cost, CPC, and much more
Keyword Reporting
Keyword-level analysis for every term that generated clicks or impressions
Conversion Tracking
Track campaign performance and the ROI of each conversions
Automated Google Ads Reports
For many agencies, monthly Google Ads reports involve collecting, aggregating, and visualizing data manually with spreadsheets. Our automated PPC reporting software lets you build reports in minutes and put the entire process on autopilot. Using free templates, build a report or dashboard in minutes and clearly showcase the value of your PPC management services to clients.
Explore All Available Google Ads Metrics
- All Conv
- All Conv Rate
- All Conv Value
- All Conv Value Per Click
- All Conv Value Per Cost
- Avg Cost
- Avg CPC
- Avg CPE
- Avg CPM
- Avg CPV
- Avg Pageviews
- Avg Time On Site
- Bounce Rate
- Calls
- Click To Call
- Clicks
- Content Impr Share
- Content Lost Is Budget
- Content Lost Is Rank
- Conv Value Per Click
- Conv Value Per Cost
- Conversion Rate
- Conversion Value
- Conversions
- Cost
- Cost All Conv
- Cost Per Conv
- CTR
- Date
- Driving Directions
- Engagement Rate
- Engagements
- Gmail Clicks
- Gmail Forwards
- Gmail Saves
- Impr Abs Top
- Impr Top
- Impressions
- Interaction Rate
- Interactions
- Local Reach
- Measurable Cost
- Measurable Impressions
- Measurable Rate
- Menu
- Missed
- Orders
- Other Engagements
- Percent New Visitors
- Phone Calls
- Phone Impressions
- Phone Through Rate
- Received
- Search Abs Top Impr Share
- Search Budget Lost Impression Share
- Search Impr Share
- Search Lost Abs Top Is Budget
- Search Lost Top Is Budget
- Search Rank Lost Impression Share
- Search Top Impr Share
- Store Visits
- Unknown
- Value All Conv
- Value Conv
- Video Played To 100
- Video Played To 25
- Video Played To 50
- Video Played To 75
- View Rate
- View Through Click To Call
- View Through Conv
- View Through Driving Directions
- View Through Menu
- View Through Orders
- View Through Other Engagements
- View Through Store Visits
- View Through Website Visits
- Viewable CPM
- Viewable CTR
- Viewable Impressions
- Viewable Rate
- Views
- Website Visits
Put the ROI your agency provides in the spotlight
Prominently Display Conversion Metrics
Conversions are king! Put your clients' PPC conversion metrics front and center in your reports to ensure they know exactly how much value your agency provides. Show conversions by campaigns, ad groups, specific keywords, ads, and more. Prominently display conversion rates, cost per conversion, and ROAS in live Google Analytics dashboard and automated PPC reports.
Show your clients the most metrics or dial it back to their level knowledge. Whether an agency wants to communicate cost per click for specific date ranges or connect landing pages to the entire campaign performance for an online store, this Google Ads report highlights everything that impacts a client's bottom line.
Reporting at the Individual Keyword Level
Analyze Campaigns at the Keyword Level
Impress clients with a keyword-level PPC analysis. Start the Google Ads report with a full color graphical overview, and then dive deep with clicks, impressions, conversions and a number of other granular analytics metrics for a particular ad group.
Approachable, High Level Campaign Reporting
Simplified Campaign Metrics
Clients aren't necessarily marketers, and for many of them, it's easy to get overwhelmed by too many stats available in the Google Ads interface. Provide them with live dashboards and automated PPC reports that offer a high-level overview of their Google Search, Display, YouTube, Performance Max, and other PPC campaigns.
Customize your Google Ads report templates or live Google Ads dashboard to highlight essential metrics that convey just the right amount of marketing data to keep your clients informed but not overwhelmed. Whether they want to see bounce rate, cost per click, or click through rate, the Google Ads reporting tool has predefined reports that lets your agency choose exactly what is shown in the report templates.
24/7 On-Demand Data
Live PPC Dashboards
Many clients love having access to live PPC data they can review on their own schedule. Providing clients with their own login to a live dashboard is the gold standard for trust and transparency. Many clients find the native Google Ads dashboard overly complex and confusing. Your Google Ads reporting platform is designed to give clients live data in an intuitive and easy-to-use interface.
Custom Google Ads Reporting
Custom PPC Reporting
Every client is unique and has their own reporting needs. One might be thrilled with a simple Google Ads report template summarizing their clicks and conversions. Another might look forward to poring over exhaustive keyword-level data. Whatever your clients' needs, the intuitive reports editor makes it easy to quickly build customized Google Ads report layouts.
George Gavalas
Bonfire
Discover the White Label Reporting Tool Trusted by 7,000+ Marketing Agencies
Michael Wisby, CEO
Two Trees PPC
Everything your agency needs
Automated Reports
White Label Dashboard
Client & Staff Access
Connect Your Data
AI Powered
Goal & Budget Tracking
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