Google Ads Reporting Tool

White labeled Google Ads reporting designed to turn your agency’s PPC management services into a seamless experience.

Google Ads Reporting Tool integration on AgencyAnalytics

Campaign Analysis

Account level snapshot of critical campaign-based KPIs & metrics

PPC Metrics

Monitor clicks, impressions, conversion rate, cost, CPC, and much more

Keyword Reporting

Keyword-level analysis for every term that generated clicks or impressions

Conversion Tracking

Track campaign performance and the ROI of each conversions

Say Goodbye to Manual Reporting

Automated Google Ads Reports

For many agencies, monthly Google Ads reports involve collecting, aggregating, and visualizing data manually with spreadsheets. Our automated PPC reporting software lets you build reports in minutes and put the entire process on autopilot. Using free templates, build a report or dashboard in minutes and clearly showcase the value of your PPC management services to clients.

A screenshot of a PPC overview for Google Ads reports in AgencyAnalytics
Metrics Explorer

Explore All Available Google Ads Metrics

See all the Google Ads data, including cost per conversion and impressions, that are easily added to client reports and marketing dashboards.
    • All Conv
    • All Conv Rate
    • All Conv Value
    • All Conv Value Per Click
    • All Conv Value Per Cost
    • Avg Cost
    • Avg CPC
    • Avg CPE
    • Avg CPM
    • Avg CPV
    • Avg Pageviews
    • Avg Time On Site
    • Bounce Rate
    • Calls
    • Clicks
    • Content Impr Share
    • Content Lost Is Budget
    • Content Lost Is Rank
    • Conv Value Per Click
    • Conv Value Per Cost
    • Conversion Rate
    • Conversion Value
    • Conversions
    • Cost
    • Cost All Conv
    • Cost Per Conv
    • CTR
    • Date
    • Engagement Rate
    • Engagements
    • Gmail Clicks
    • Gmail Forwards
    • Gmail Saves
    • Impr Abs Top
    • Impr Top
    • Impressions
    • Interaction Rate
    • Interactions
    • Measurable Cost
    • Measurable Impressions
    • Measurable Rate
    • Missed
    • Percent New Visitors
    • Phone Calls
    • Phone Impressions
    • Phone Through Rate
    • Received
    • Search Abs Top Impr Share
    • Search Budget Lost Impression Share
    • Search Impr Share
    • Search Lost Abs Top Is Budget
    • Search Lost Top Is Budget
    • Search Rank Lost Impression Share
    • Search Top Impr Share
    • Unknown
    • Value All Conv
    • Value Conv
    • Video Played To 100
    • Video Played To 25
    • Video Played To 50
    • Video Played To 75
    • View Rate
    • View Through Conv
    • Viewable CPM
    • Viewable CTR
    • Viewable Impressions
    • Viewable Rate
    • Views
    Put the ROI your agency provides in the spotlight

    Prominently Display Conversion Metrics

    Conversions are king! Put your clients' PPC conversion metrics front and center in your reports to ensure they know exactly how much value your agency provides. Show conversions by campaigns, ad groups, specific keywords, ads, and more. Prominently display conversion rates, cost per conversion, and ROAS in live Google Analytics dashboard and automated PPC reports.

    Show your clients the most metrics or dial it back to their level knowledge. Whether an agency wants to communicate cost per click for specific date ranges or connect landing pages to the entire campaign performance for an online store, this Google Ads report highlights everything that impacts a client's bottom line.

    A collage of Google Ads conversion metrics
    Reporting at the Individual Keyword Level

    Analyze Campaigns at the Keyword Level

    Impress clients with a keyword-level PPC analysis. Start the Google Ads report with a full color graphical overview, and then dive deep with clicks, impressions, conversions and a number of other granular analytics metrics for a particular ad group.

    Google Ads top keyword metrics
    Approachable, High Level Campaign Reporting

    Simplified Campaign Metrics

    Clients aren't necessarily marketers, and for many of them, it's easy to get overwhelmed by too many stats available in the Google Ads interface. Provide them with live dashboards and automated PPC reports that offer a high-level overview of their Google Search, Display, YouTube, Performance Max, and other PPC campaigns.

    Customize your Google Ads report templates to highlight essential metrics that convey just the right amount of marketing data to keep your clients informed but not overwhelmed. Whether they want to see bounce rate, cost per click, or click through rate, the Google Ads reporting tool has predefined reports that lets your agency choose exactly what is shown in the report templates.

    A collage of Google Ads campaign metrics
    PPC Markup Tool

    Add Your PPC Markup to Each Report

    Many PPC agencies add a markup to the Google Ads cost. To avoid confusion with your clients, use the PPC markup tool to configure a single account-wide markup on each Google Ads account you manage, or add custom markups for individual clients & channels. This will automatically add your agency's PPC management fees to their Google Ads report templates for a seamless experience.

    A collage of PPC markup tools in AgencyAnalytics
    24/7 On-Demand Data

    Live PPC Dashboards

    Many clients love having access to live PPC data they can review on their own schedule. Providing clients with their own login to a live dashboard is the gold standard for trust and transparency. Many clients find the native Google Ads dashboard overly complex and confusing. Your Google Ads reporting platform is designed to give clients live data in an intuitive and easy-to-use interface.

    A screenshot of a live PPC dashboard in AgencyAnalytics
    Custom Google Ads Reporting

    Custom PPC Reporting

    Every client is unique and has their own reporting needs. One might be thrilled with a simple Google Ads report template summarizing their clicks and conversions. Another might look forward to poring over exhaustive keyword-level data. Whatever your clients' needs, the intuitive reports editor makes it easy to quickly build customized Google Ads report layouts.

    A screenshot of a custom report being created in AgencyAnalytics

    AgencyAnalytics takes digital marketing campaigns to the next level. The dashboards empower agencies and clients, providing a one-login solution to understand campaign performance across SEO, Google Ads, Social Media, and more.

    George Gavalas
    George Gavalas

    Bonfire

    Connect the Google Ads integration in seconds to streamline your client reporting.

    Your Logo, Your Branding, Your Layout

    White Labeled Reports

    Enhance your brand presentation by white labeling your PPC reports with your own branding. Your custom-branded reports meet the high standards of many of the worlds’ largest agencies, while offering a simple setup process that is designed for agencies of all sizes.

    A screenshot of white label settings in AgencyAnalytics
    CONNECT THE DOTS BETWEEN 80+ INTEGRATIONS

    All Your Client Data in One Platform

    Your clients use more than just Google Ads to grow their businesses. Bring all their important KPIs into AgencyAnalytics’ powerful reporting platform to show the complete picture of their performance.

    Easily combine performance data from Google Ads with all of their other digital marketing campaigns, including Google Search Console, Google Business Profile insights, overall SEO metrics, social media, and more. Whether your agency needs a Facebook Ads reporting tool or ways to connect Google Ads to a client's LinkedIn Ads performance, AgencyAnalytics has the time-saving solution.

    Adding a Google Ads dashboard is easy! Create custom dashboards and reports using the drag-and-drop editor or use the predefined reports available in the free template library.

    Example of Available Marketing Integrations
    A Customizable Reporting Solution Makes Agency Life Easier

    Build Client Dashboards & Reports Your Way

    We get it. You like to build client reports your own way. With a range of customization options, including dashboard widgets, custom metrics, and a drag-and-drop report builder, you have everything you need to customize client reports to show off the impact of your agency's marketing expertise.

    Create better, faster, reports featuring your own branding and impress clients with a suite of reporting tools designed for marketing agencies.

    Build Dashboards & Reports Your Own Way
    CUSTOM CLIENT REPORTING MADE EASY

    Report Smarter, Not Harder

    Save time every month by automatically including the most critical Google Ads data along with marketing metrics from up to 80 other data sources in a comprehensive digital marketing report. Pull in key metrics from Google Analytics, Facebook, Google Search Console, and more to give clients a complete picture of their marketing success.

    Customize each report template or digital marketing dashboard and quickly clone them to speed up client onboarding.

    Streamline Client Onboarding Using Agency-Level Dashboard Templates

    Discover a Better, Faster Client Reporting Platform

    If you’re looking for an all-in-one reporting tool for your agency that manages various marketing tactics and channels, AgencyAnalytics has to be your go-to reporting solution. Create stunning automated reports and dashboards in just a few minutes.

    Michael Wisby
    Michael Wisby / CEO
    Two Trees PPC

    Get Started for Free

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