Google Ads Reporting Tool Built for Agencies
Bring Google Ads data into focus
Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.
Campaign Analysis
Account level snapshot of critical campaign-based KPIs & metrics
PPC Metrics
Monitor clicks, impressions, conversion rate, cost, CPC, and much more
Keyword Reporting
Keyword-level analysis for every term that generated clicks or impressions
Conversion Tracking
Track campaign performance and the ROI of each conversions
Automated Google Ads Reporting Software
For many agencies, monthly Google Ads reports involve collecting, aggregating, and visualizing data manually with spreadsheets. Our automated PPC reporting software lets you build reports in minutes and put the entire process on autopilot. Using free templates, build a report or dashboard in minutes and clearly showcase the value of your PPC management services to clients.
Explore All Available Google Ads Metrics
- All Conv
- All Conv Rate
- All Conv Value
- All Conv Value Currency
- All Conv Value Per Click
- All Conv Value Per Click Currency
- All Conv Value Per Cost
- Avg Cost
- Avg Cost Currency
- Avg CPC
- Avg CPC Currency
- Avg CPE
- Avg CPE Currency
- Avg CPM
- Avg CPM Currency
- Avg CPV
- Avg CPV Currency
- Avg Pageviews
- Avg Time On Site
- Bounce Rate
- Calls
- Click To Call
- Clicks
- Content Impr Share
- Content Lost Is Budget
- Content Lost Is Rank
- Conv Value Per Click
- Conv Value Per Click Currency
- Conv Value Per Cost
- Conversion Rate
- Conversion Value
- Conversion Value By Conv Date
- Conversion Value By Conv Date Currency
- Conversion Value Currency
- Conversions
- Conversions By Conv Date
- Cost
- Cost All Conv
- Cost All Conv Currency
- Cost Currency
- Cost Per Conv
- Cost Per Conv Currency
- CTR
- Date
- Driving Directions
- Engagement Rate
- Engagements
- Gmail Clicks
- Gmail Forwards
- Gmail Saves
- Impr Abs Top
- Impr Top
- Impressions
- Interaction Rate
- Interactions
- Local Reach
- Measurable Cost
- Measurable Cost Currency
- Measurable Impressions
- Measurable Rate
- Menu
- Missed
- Orders
- Other Engagements
- Percent New Visitors
- Phone Calls
- Phone Impressions
- Phone Through Rate
- Received
- Search Abs Top Impr Share
- Search Budget Lost Impression Share
- Search Impr Share
- Search Lost Abs Top Is Budget
- Search Lost Top Is Budget
- Search Rank Lost Impression Share
- Search Top Impr Share
- Status
- Store Visits
- Unknown
- Value All Conv
- Value All Conv Currency
- Value Conv
- Value Conv Currency
- Value Per Conv By Conv Date
- Value Per Conv By Conv Date Currency
- Video Played To 100
- Video Played To 25
- Video Played To 50
- Video Played To 75
- View Rate
- View Through Click To Call
- View Through Conv
- View Through Driving Directions
- View Through Menu
- View Through Orders
- View Through Other Engagements
- View Through Store Visits
- View Through Website Visits
- Viewable CPM
- Viewable CPM Currency
- Viewable CTR
- Viewable Impressions
- Viewable Rate
- Views
- Website Visits
Put the ROI your agency provides in the spotlight
Prominently Display Conversion Metrics
Conversions are king! Put your clients' PPC conversion metrics front and center in your reports to ensure they know exactly how much value your agency provides. Show conversions by campaigns, ad groups, specific keywords, ads, and more. Prominently display conversion rates, cost per conversion, and ROAS in live Google Analytics dashboard and automated PPC reports.
Show your clients the most metrics or dial it back to their level knowledge. Whether an agency wants to communicate cost per click for specific date ranges or connect landing pages to the entire campaign performance for an online store, this Google Ads report highlights everything that impacts a client's bottom line.
Reporting at the Individual Keyword Level
Analyze Campaigns at the Keyword Level
Impress clients with a keyword-level PPC analysis. Start the Google Ads report with a full color graphical overview, and then dive deep with clicks, impressions, conversions and a number of other granular analytics metrics for a particular ad group.
Approachable, High Level Campaign Reporting
Simplified Campaign Metrics
Clients aren't necessarily marketers, and for many of them, it's easy to get overwhelmed by too many stats available in the Google Ads interface. Provide them with live dashboards and automated PPC reports that offer a high-level overview of their Google Search, Display, YouTube, Performance Max, and other PPC campaigns.
Customize your Google Ads report templates or live Google Ads dashboard to highlight essential metrics that convey just the right amount of marketing data to keep your clients informed but not overwhelmed. Whether they want to see bounce rate, cost per click, or click through rate, the Google Ads reporting tool has predefined reports that lets your agency choose exactly what is shown in the report templates.
24/7 On-Demand Data
Live PPC Dashboards
Many clients love having access to live PPC data they can review on their own schedule. Providing clients with their own login to a live dashboard is the gold standard for trust and transparency. Many clients find the native Google Ads dashboard overly complex and confusing. Your Google Ads reporting platform is designed to give clients live data in an intuitive and easy-to-use interface.
Custom Google Ads Reporting
Custom PPC Reporting
Every client is unique and has their own reporting needs. One might be thrilled with a simple Google Ads report template summarizing their clicks and conversions. Another might look forward to poring over exhaustive keyword-level data. Whatever your clients' needs, the intuitive reports editor makes it easy to quickly build customized Google Ads report layouts.
AI-POWERED INSIGHTS
Instantly generate AI insights from Google Ads data
Spend less time reviewing numbers and more time optimizing campaigns.
With AgencyAnalytics, AI highlights trends in conversion rate, cost per click, and ad fatigue across campaigns. Ask AI surfaces opportunities to improve quality score, reduce wasted spend, and align ad copy with campaign goals.
Use AI Summary to share concise, client-ready performance commentary that keeps clients updated and confident—no extra reporting time required.
TRUSTED BY 7,000+ AGENCIES
Why agencies choose AgencyAnalytics for Google Ads reporting
Thousands of agencies trust AgencyAnalytics—rated 4.7 stars on G2—to simplify PPC reporting, improve accuracy, and scale effortlessly.
Purpose-built for agencies: Manage every client’s Google Ads account and related PPC channels from one intuitive dashboard.
Automation that saves hours: Build shareable reports once and let them update automatically with every campaign sync.
Proven results: Track ROI, conversions, and campaign goals in real time to demonstrate measurable business impact.
AgencyAnalytics replaces scattered reporting tools with a single platform that drives clarity, trust, and growth.
Enhance your brand presentation by white labeling your PPC reports with your own branding. Your custom-branded reports meet the high standards of many of the worlds’ largest agencies, while offering a simple setup process that is designed for agencies of all sizes.
Your clients use more than just Google Ads to grow their businesses. Bring all their important KPIs into AgencyAnalytics’ powerful reporting platform to show the complete picture of their performance.
Easily combine performance data from Google Ads with all of their other digital marketing campaigns, including Google Search Console, Google Business Profile insights, social media, and more.
Use your agency's time to focus on strategy, not spreadsheets. With AgencyAnalytics, agencies set clear ad spend goals, monitor budget pacing, and instantly visualize performance against budget.
The goals widget helps your team and clients see progress toward key Google Ads objectives — whether it’s impressions, conversions, CPC, cost per result, or total spend.
Add context with automated comments, link goals across channels, and show how your optimizations are driving measurable ROI. This is the easiest way to prove campaign value, stay proactive, and keep ad spend aligned with client expectations.
We get it. You like to build client reports your own way. With a range of customization options, including dashboard widgets, custom metrics, and a drag-and-drop report builder, you have everything you need to customize client reports to show off the impact of your agency's marketing expertise.
Create better, faster, reports featuring your own branding and impress clients with a suite of reporting tools designed for marketing agencies.
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Many PPC agencies add a markup to the Google Ads cost. To avoid confusion with your clients, use the PPC markup tool to configure a single account-wide markup on each Google Ads account you manage, or add custom markups for individual clients & channels. This will automatically add your agency's PPC management fees to their Google Ads report templates for a seamless experience.
Starting as low as $25 per month, the platform ensures that your expansion efforts remain affordable and scalable. This approach eliminates unexpected fees and lifts limitations on reports, allowing your agency to reach new heights without constraints.
AgencyAnalytics doesn't just offer a service; it provides a partnership that evolves with your agency, ensuring that every step forward is both accessible and aligned with your growth trajectory.
Save time every month by automatically including the most critical Google Ads data along with marketing metrics from up to 85 other data sources in a comprehensive digital marketing report. Pull in key metrics from Google Analytics, Facebook, Google Search Console, and more to give clients a complete picture of their marketing success.
Customize each report template or digital marketing dashboard and quickly clone them to speed up client onboarding.
AgencyAnalytics prioritizes your agency's needs with round-the-clock support. Our live chat is on standby 24/5, boasting under 3-minute response times to swiftly tackle your queries.
With a satisfaction rate consistently above 95%, our support team excels in guiding you through the creation of Google Ads dashboards and more, ensuring your agency delivers exceptional services to clients. At AgencyAnalytics, immediate, quality support is our commitment to your success.
FAQs About Google Ads Reporting for Marketing Agencies
Still have questions about Google Ads reporting? You’re in the right place. Get clear, expert answers tailored to agencies managing multiple clients and paid search campaigns.
Yes. AgencyAnalytics holds several accounts from the same platform under one client, and each widget points at the account you choose. Handy when a client runs two ad accounts or a few locations. Support varies by integration, and the accounts per integration guide has the list.
AgencyAnalytics connects to Google Ads with read permissions on the Google Ads account. Full steps are in the Google Ads connection guide.
AgencyAnalytics reports Google Ads video analytics, store analytics, shopping analytics, keyword analytics, conversion analytics, call analytics, asset group analytics, and ad analytics, with Clicks, Impressions, Conversions and Conversion Rate among the fields you can place. The same fields are available at keyword and asset group level, so a campaign that looks fine overall can be opened up to find what is carrying it. The metrics explorer on this page lists more of them.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
Yes. The Google Ads report template and the Google Ads dashboard template are both built already and come with an AgencyAnalytics subscription. Load either onto a client, connect the account, and the first version of their reporting is ready to edit.
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