Google Ads Reporting Tool

Agencies should monitor core PPC metrics—clicks, impressions, click-through rate (CTR), cost-per-click (CPC), conversion rate, cost per conversion, and overall campaign cost. Dive deeper with ROAS, keyword-level conversions, and engagement metrics like viewable impressions to reveal ad effectiveness and guide media strategies.

Yes. Agencies automate Google Ads reporting by setting up live dashboards and scheduled reports that pull live PPC data from each client's Google Ads account. These automated reports update with fresh performance data automatically—with no manual exports—and give clients transparent insights into spend, conversions, and the entire campaign health.

Agencies white label Google Ads reports on select plans by customizing the client portal and report templates—adding agency logos, brand colors, and custom URLs. With white-label branding tools, every report and dashboard reflects the agency's identity, enhancing professionalism.

To create a custom Google Ads report, agencies select key metrics and arrange them using visual widgets that match their client’s goals. Reports pull data from 80 other platforms via the integration gallery, and include custom commentary, automated goal tracking, and advanced data visualizations. The result is a structured, client-specific report that supports data-driven decision-making.

Agencies simplify multi-client reporting by building standardized dashboard templates set across their entire client roster. Duplicate dashboards, auto-update with Google Ads data, and consolidate insights into one interface—saving hours, ensuring consistency, and helping teams scale PPC reporting effortlessly.

Yes, AgencyAnalytics lets agencies combine Google Ads and Google Analytics in a single report. This makes it easy to track Google Ads performance alongside web traffic, bounce rates, and goal completions—all from one data source. It’s how agencies tie ad spend directly to on-site behavior and total conversion value.

The Google Ads automated reporting tool connects directly via the Google Ads API to pull up-to-date data into dashboards and custom reports. Agencies use ready made reports or the click report editor to tailor insights by keyword list, ad copy, search terms, and more—automated on a schedule that fits your reporting cycle.

With prebuilt templates and automation, marketing teams build and export reports in under 30 minutes. Once set up, the platform tracks performance and pulls data like quality score, average position, and total conversion value—all that's left is to add expert insights and commentary. This way, reporting takes less time each month and gives you back more time for campaign optimization.

AgencyAnalytics offers granular control over what you report. Agencies track Google Ads performance, including metrics like ad spend, CTR, keyword performance, and conversion value. Need something that's not already part of the pre-built Google Ads report template? Simply click the report editor and add or edit custom widgets to tailor reports with as much or as little detail as your clients need.