Why You Need A Google Ads Dashboard
Google Ads dashboards contain data directly sourced from Google Ads (formerly known as Google Adwords), providing visualizations designed to monitor performance, spend, and help identify optimization opportunities.
It can also save hundreds of hours of manual labor, updating frequently through the Ads API to provide you and your clients up-to-date data. Dashboards enable agencies to reduce their reporting cycle and allowing them to provide clients with immediate answers and actionable insights.
Google Ads provides various metrics that can be used to evaluate a paid search campaign’s efficiency and effectiveness, but here are the ones we've included in our dashboard template. Each one is not only an important number in its own right, but can also help contextualize Google Ads performance. If you want to copy our template, all you need to do is integrate your adwords account.