Google Ads Dashboard for Performance Tracking and Client Reporting
Why Your Agency Needs a Live Google Ads Dashboard
Customizable Google Ads Dashboard for Smarter PPC Management
A white-labeled Google Ads dashboard centralizes ad performance data, eliminating the need to log in and out of multiple accounts. Customize widgets, white label dashboards, and track key PPC metrics like CTR, CPC, and ad spend—all in a single, easy-to-analyze platform.
Provide clients with a live, up-to-date view of their Google Ads campaigns while optimizing bids and audience targeting in real time. With automated reporting and seamless Google Ads integration, agencies spend less time compiling data and more time improving campaign performance.
Custom Google Ads Dashboards as Unique as Your Agency
Streamlined Google Ads Data
Create Custom Marketing Dashboards & Client Reports in Minutes
Save countless hours in data retrieval and client reporting. Integrate with Google Ads to access your clients’ real-time data instantly. Select the widgets you want to include and use the drag-and-drop report builder to organize each client’s data in a way that maximizes impact. Flip it into a client report in minutes, without the hassle. AgencyAnalytics gives you everything you need to put your client reporting on autopilot.
Easily Identify Insights & Opportunities
Monitor Multiple Campaigns in One Place
Keep track of all your clients’ campaigns in one place to easily identify insights and opportunities–even if a client has multiple locations or websites. Cross-campaign reporting makes it convenient to monitor all their campaigns, identify optimization opportunities, and share key insights.
Add Your PPC Markup Automatically
Streamline Your Agency’s Billing Process
Clearly communicate costs and overheads with your clients, fostering trust and clarity in your business relationships. With AgencyAnalytics, you have the flexibility to apply your PPC markup either at the campaign level or across all campaigns in your account with an account-wide markup. Include your margin in the total ad spend, providing a clear understanding of costs to your clients and avoiding potential misunderstandings.
Agency Management Tools
Customizable Access for Clients & Staff
Give your clients their own login so they can access their live marketing dashboard at any time. Want to delegate tasks to your team and streamline your agency’s workflow? Granular user permissions give you complete control over exactly what each staff member can access. Assign staff members to clients and create one-off or recurring tasks for each campaign.
Take Control of Your Agency’s Branding
Tie Your Results To Your Agency’s Brand
Make your brand go further with fully white-labeled dashboards and reports with your agency logo and your brand’s color palette. Take advantage of the multiple white label profiles on the Agency plan and higher for additional features like hosting your marketing dashboards on your own custom domain.
Report Scheduling
Report Smarter, Not Harder
Automate your agency’s report generation and delivery on a daily, weekly, or monthly basis, freeing up time for strategic tasks. Regular, automated reports also enhance client engagement and retention.
With 85+ marketing integrations, your scheduled reports provide a comprehensive view of your clients’ marketing performance across multiple platforms. Harness the power of automation and focus on delivering exceptional marketing results.
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No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.
What’s Included in the Customizable Google Ads Dashboard Template
Impressions are how many times a Google Ads paid search ad has been seen among search results. For campaigns designed to increase awareness, this metric can be important as it’s an indication of interest in search terms related to the brand.
Impression volume can also provide insight into search volume trends. It’s a good gauge to monitor how many eyes have seen your ads.
A click is recorded when a user clicks on a link in an ad. Clicks can be on the header of a paid search ad, or any of the extensions Google Ads supports such as location or featured products.
It’s an essential metric to monitor campaign performance, as a click is often a signal a user is interested enough to learn more about the product or service.
The Click-Through Rate (CTR) widget in your Google Ads dashboard helps you instantly understand how compelling your ad copy and targeting are. By showing the percentage of users who clicked on your ad after seeing it, this metric is a direct indicator of ad relevance and engagement.
Your dashboard visualizes CTR trends across campaigns, ad groups, and even individual ads, making it easy to spot what’s resonating with the audience—and what needs adjustment. Want to quickly identify underperforming ads? Use thresholds or set up alerts to flag any dips in CTR, so you can pivot your strategy fast.
CPC (cost per click) how much it charged on average for a click on a Google Ad. This metric often changes daily due to Google’s real-time bidding algorithm and so it’s best not to compare it week-over-week in a dashboard. The lower the cost, the more efficient your ad is at attracting website visitors, and the more of your audience you can reach within budget.
Build automated Google Ads reporting dashboards that deliver results
Save time and impress clients with a powerful, results-driven dashboard template. Access the free Google Ads reporting dashboard template today!
Tracking conversions makes it easy to track and report on the ROI (return on investment) of campaigns which makes it easy to prove the value of Google Ads.
Google Ads can report on several conversion events and should be the main target of any campaign. This includes calls from mobile ads, purchases, and Google Analytics custom goals. Conversions can be seen at the ad or keyword level in addition to at the campaign level, and allow you to track the real impact of marketing dollars.
As many paid search campaigns exist to drive consumer action, their effectiveness is an important KPI. Conversion rate shows the rate that clicks lead to conversions.
A Google Ads conversion rate can be calculated for various conversion metrics, and for purchase driven campaigns is often the main KPI. In a dashboard, the conversion rate can be broken into several granularities, including individual ads, ad group and more.
Metrics such as conversions, cost, CPC, and CTR (click-through rate) can be viewed by the Google Ads keywords level. Data at this granularity can help agencies identify trends and insights into customer desires, guiding optimizations and/or the creation of new ads.
Top performing keywords are a frequent client ask, and including them in a Google Ads dashboard allows you to anticipate questions.
FAQs About Custom Google Ads Dashboards
Still have questions about how to create and use custom Google Ads Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you’re never building the thing twice. The Google Ads report template covers the same data in the scheduled format.
An AgencyAnalytics dashboard opens on the most recent data stored for that client’s connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.
The template comes with an AgencyAnalytics subscription. There’s one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
AgencyAnalytics connects to Google Ads with read permissions on the Google Ads account. Full steps are in the Google Ads connection guide.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.
