Google Ads Dashboard

What Is a Google Ads Dashboard?

A Google Ad Dashboard is more than just a reporting tool; it's a comprehensive platform that simplifies the way agencies manage ad campaigns. Designed with agencies in mind, this dashboard template integrates data from multiple sources, including various Google Ads accounts, into a single, user-friendly interface.

Unlock Agency Efficiency With a Google Ads Dashboard

The Google Ads Dashboard simplifies the entire process of managing and reporting on Google Ads campaigns. It directly integrates with Google Ads to provide dynamic data visualizations to monitor ad campaign performance and expenditure, as well as identify optimization opportunities across multiple clients’ Google Ads accounts.

With a comprehensive, user-friendly platform for tracking performance, identifying trends, and making informed decisions, it’s a time-saving powerhouse for agencies. The live dashboard automatically updates, eliminating hundreds of hours of manual labor. The real-time data access allows marketing agencies to reduce their reporting time and provide clients with immediate answers and actionable insights, enhancing the return on investment.

The dashboard also serves as a platform for data-driven decision making. Whether you're monitoring individual ads, analyzing ad group performance, or evaluating overall campaign success, the Google Ad Dashboard (formerly known as the Google Adwords Dashboard) provides the tools you need. It consolidates data from multiple sources into a single report, giving you a clear view of your clients’ top campaigns and the total conversion value they generate. 

Track key Google Ads metrics, such as cost per click, conversion rate, and view through conversions, providing a comprehensive view of your ad campaign performance. The search terms related to your campaigns are also readily available, helping you understand the search volume trends and optimize your clients’ marketing dollars.

Integration with the Google Ads Dashboard is as simple as a few clicks. Once your Google Ads account is linked, start benefiting from the features immediately. If you prefer scheduled reporting, use the PPC reporting template.

What's Included in Our Google Ads Dashboard Template

1. Impressions

Impressions are how many times a Google Ads paid search ad has been seen among search results. For campaigns designed to increase awareness, this metric can be important as it’s an indication of interest in search terms related to the brand.

Impression volume can also provide insight into search volume trends. It's a good gauge to monitor how many eyes have seen your ads.

2. Clicks

A click is recorded when a user clicks on a link in an ad. Clicks can be on the header of a paid search ad, or any of the extensions Google Ads supports such as location or featured products.

It’s an essential metric to monitor campaign performance, as a click is often a signal a user is interested enough to learn more about the product or service.

3. CPC (Cost Per Click)

CPC (cost per click) how much it charged on average for a click on a Google Ad. This metric often changes daily due to Google’s real-time bidding algorithm and so it’s best not to compare it week-over-week in a dashboard. The lower the cost, the more efficient your ad is at attracting website visitors, and the more of your audience you can reach within budget.

4. Conversions

Google Ads can report on several conversion events and should be the main target of any campaign. This includes calls from mobile ads, purchases, and Google Analytics custom goals. Conversions can be seen at the ad or keyword level in addition to at the campaign level, and allow you to track the real impact of marketing dollars.

Tracking conversions makes it easy to track and report on the ROI (return on investment) of campaigns which makes it easy to prove the value of Google Ads.

5. Conversion Rate

As many paid search campaigns exist to drive consumer action, their effectiveness is an important KPI. Conversion rate shows the rate that clicks lead to conversions.

A Google Ads conversion rate can be calculated for various conversion metrics, and for purchase driven campaigns is often the main KPI. In a dashboard, the conversion rate can be broken into several granularities, including individual ads, ad group and more.

6. Top Performing Keywords

Metrics such as conversions, cost, CPC, and CTR (click-through rate) can be viewed by the Google Ads keywords level. Data at this granularity can help agencies identify trends and insights into customer desires, guiding optimizations and/or the creation of new ads.

Top performing keywords are a frequent client ask, and including them in a Google Ads dashboard allows you to anticipate questions.

Want to add more sections or custom metrics to your Google Ads dashboard? AgencyAnalytics lets you easily drag and drop new sections to your dashboard in minutes, saving your agency time to focus on scaling your business.