The Client
Envida is a digital marketing agency that specializes in the multifamily housing industry. Founded in 2010 by Alana Millstein and Candie Guay, the agency has grown from a small operation to a team of over 80 professionals.
Their expertise lies in helping property management companies and apartment communities enhance their digital presence and attract tenants through targeted social media and digital marketing strategies.
Since we are niched in the multifamily industry, we can focus on effective strategies and analytics nationwide, and tailor our deliverables and offerings based on what is working. We have had several years of immense growth, so we had to analyze and adjust our structure in order to scale at a sustainable rate.
The Challenge
As Envida scaled, so did the demands of client reporting. The team relied on another reporting platform that was time-consuming and lacked flexibility.
Aggregating data from various sources was a manual, tedious process that didn’t provide the level of insights clients expected.
We were utilizing a different reporting software prior to AgencyAnalytics that didn’t offer as many integrations to showcase to clients more granular data and performance for their campaigns. Our team was spending too much time pulling reports manually, which took away from higher-value tasks.
The Solution
Switching to AgencyAnalytics transformed Envida’s reporting process. Automated data aggregation eliminated the need for manual reporting, and the team could now provide visually compelling, accurate reports that were easier for clients to understand.
The intuitive interface and seamless integrations streamlined their workflow, allowing them to focus on strategy rather than data wrangling.
Since integrating AgencyAnalytics, our reporting process has become more efficient and clear. We use the platform’s custom dashboards, automated reports, and integrations (Facebook, Instagram, Google & TikTok) making tracking performance effortless. Clients appreciate the clarity and transparency of the reports, leading to improved satisfaction. Overall, it has streamlined our workflow, allowing us to focus more on strategy and results.
The Result
The shift to AgencyAnalytics has led to significant time savings, allowing Envida to reinvest those hours into optimizing client strategies and growing the business. The enhanced reporting process has strengthened client relationships, ensuring transparency and trust.
With less time spent on grunt work, the agency can now focus on delivering impactful marketing strategies that drive results.
Switching to AgencyAnalytics has transformed the way we handle reporting, allowing us to reinvest that saved time into high-value work that directly benefits our clients and our agency’s growth. The time saved has allowed us to focus on expanding our service offerings, onboarding new clients faster, analyzing trends, refining ad creatives, and optimizing campaigns for better ROI.
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