IntegrationsShopify

Shopify Reporting Tool

The Shopify reporting tool tracks sales, revenue, and product performance. Save time and get up-to-date metrics to improve your clients’ ecommerce strategy.

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Shopify Reporting Dashboard Example using the automated integration on AgencyAnalytics

Bring Shopify analytics into focus

Transform complex Shopify metrics into clear, client-friendly reports that reveal what's working and where to improve.

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Monitor Sales

Track each client’s Shopify retail sales and monitor the average inventory sold

Powerful Reporting

Save hours of work by automating your agency’s Shopify reporting

Unlimited Access

Keep everyone updated with unlimited staff & client accounts

Proof of ROI

Deliver marketing reports that show tangible results

Easy Ecommerce Report Management For Agencies

Highlight Your Clients’ Shopify Performance

Monitor and share Shopify data alongside 80+ other tools and integrations, all designed to showcase your clients’ eCommerce results. Access powerful features for agencies and intuitive drag-and-drop graphics to help clients instantly understand how your marketing efforts are driving increased traffic and sales through their online store.

Explore the Ecommerce Report Template

Order and Sales metrics in the AgencyAnalytics Shopify Dashboard template

Explore the Ecommerce Report Template

Metrics Explorer

Explore All Available Shopify Metrics

See all the metrics you can easily add to your client reports and marketing dashboards

Additional Fees
Adjusted Orders
After Tax Discounts
After Tax Gross Sales
After Tax Net Sales
After Tax Subtotal Sales
Average Purchase
Before Tax Discounts
Cart Discounts
Date
Discount Adjustments
Duty Adjustments
Edited Orders
Giftcard Sales
Gross Sales
Manual Sales Adjustments
Net Adjustments
Net Orders
Net Payment
Net Sales
Order Discounts
Order Taxes
Orders
Original Duties
Original Sales
Original Shipping
Refunded Orders
Refunded Sales External
Refunded Sales Internal
Refunds
Refunds External
Refunds Internal
Shipping Adjustments
Shipping Charges
Shipping Charges After Tax
Shipping Discounts
Shipping Refunds
Shipping Taxes
Subtotal Adjustments
Subtotal Sales
Subtotal Sales Order
Tax Adjustments
Total Discounts
Total Duties
Total Refunds
Total Returns
Total Sales
Total Sales Adjustments
Total Shipping
Total Taxes
Total Tips
Unknown Fees
Voided Orders
Voided Sales

An example of Shopify store management settings in AgencyAnalytics

An example of sale insights for Shopify including Sales by Referrer and Average Order Value

A screenshot of real-time metrics in a customizable AgencyAnalytics Shopify dashboard

An example of a custom Shopify automated ecommerce store report

A screenshot of a Google Analytics dashboard across multiple devices

Fast Access To Each Client's Shopify Data

Simplify Shopify Performance Management

Stop logging in and out of multiple Shopify accounts: switch between Shopify dashboards instantly, in a single platform designed to save you time.

Organize each client's Shopify data into separate campaigns, customize exactly what they can see in intuitive dashboards and reports, use data visualization software tools to highlight key metrics, and deliver actionable insights in a beautifully designed Shopify reporting platform. Keep an eye on online store conversions, returning customer sales, and inventory sold.

Clear & Actionable Shopify Analytics

Detailed Insights For Shopify

Track every client's Shopify sales, customers, and more. Instantly see top products and view clear sales breakdowns. Uncover trends across time and spot opportunities to maximize your clients’ eCommerce profits. Looking for more?

Combine Shopify metrics with Google Analytics to easily highlight online store conversion rate, new customers, the performance of marketing campaigns, and customer lifetime value.

Drive more monthly sales by using the built-in SEO tools to gain even deeper insights into each client's website.

Monitor Shopify Transactions

Tailor-Made Shopify Dashboards

Feature-rich dashboards show sales for each client's Shopify account. Your team uses custom visualizations to monitor store performance, report sales data for any specified date range, and provide an update on monthly sales through customized Shopify report templates and other report templates.

Choose from hundreds of drag-and-drop widgets to build a custom Shopify dashboard that includes comments, goals, and data from other integrations. Clients can log in anytime to view progress whenever they want to review the marketing performance.

Fully Customized Ecommerce Reports

Custom Shopify Reporting

Use automation to take the work out of ecommerce reporting. Build stunning custom reports in a drag-and-drop interface, then automate them to send on a daily, weekly, bi-weekly, or monthly basis. Easily share Shopify metrics alongside all of your other SEO, social, and marketing channels.

Track Shopify Transactions From Anywhere

Mobile Shopify Updates

The web is mobile, and so are we. Give all team members and clients live access anytime, anywhere, via our brandable mobile interface. Get the latest updates before a big client presentation, or monitor important marketing and ecommerce metrics even when you're out of the office.

Laura Fleischer, President

Orange Media Group

AgencyAnalyticsoffersthemostrobustreportingwhileallowingustocustomizedashboardsbyclient.Wealsolovethatitisveryvisuallyappealing.

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With the white label suite, put your agency's brand everywhere. Use your logo, color scheme, and domain. You can even send reports from your agency's email address! Present our ecommerce reporting software as your agency's own powerful in-house platform that helps you stand out from the competition.

Add Your Agency's Branding

A screenshot of white label settings in AgencyAnalytics

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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Customization choices abound with data visualization widgets, custom metrics, and a drag-and-drop report builder. These tools craft detailed reports that reflect the true strength of your marketing agency's Shopify expertise.

Faster, better reports shine with agency branding, captivating clients through a collection of key performance indicators that highlight growth.

Set a custom date range that delivers comprehensive analytics for every client's Shopify store. The intuitively designed Shopify dashboard combined with web analytics metrics makes understanding the data a breeze. The focus remains on crucial performance indicators, with a keen eye on traffic and conversion rate improvements.

Preview the Drag and Drop Editor

Build Dashboards & Reports Your Own Way With a Drag and Drop Editor

Andrew Thomas, Technical Director

HookedOnMedia

Anexcellentreportingtool,especiallyifyouhavealargeclientbase.Reportsareeasytoproduce,accurate,andcanbetailoredpereachclient’srequirements.Withlotsofintegrationstochoosefrom,thereisn’tabetterreportingsystem.

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FAQs About Shopify Reporting for Marketing Agencies

Ecommerce marketing teams need insight—not guesswork. These FAQs help agencies spotlight sales trends, optimize product performance, brand client reporting, and manage Shopify data across multiple storefronts efficiently.

Agencies focus on metrics that directly tie marketing to revenue and store health: Total Sales, Net Sales, Average Order Value (AOV), Google Analytics Conversion Rate, Cart Abandonment Rate, Refund Rate, Sales by Channel, Sales by Referrer, and Top-Selling Products. Tracking Inventory Sold and First-Time vs Returning Customers further informs campaign targeting.

The fastest way to create a custom Shopify report is to start with the Shopify analytics dashboard template. However, for bespoke reporting, it's quick and easy to build a Shopify report from scratch using drag-and-drop widgets. Add visuals for Total Sales, AOV, GA4 Conversion Rate, Cart & Checkout Abandonment, and Customer Segments. Highlight traffic sources with Sales by Channel and Referrer widgets. Add inventory or product performance widgets if relevant. Combine Shopify metrics with Google Analytics or ad data to present a unified ecommerce story.

Yes. Agencies commonly schedule recurring Shopify reports at daily, weekly, or monthly intervals, ensuring clients receive up-to-date Shopify metrics without manual exports. The AgencyAnalytics reporting tool syncs Shopify store data automatically to keep dashboards fresh and ready without the heavy lifting.

Customize client-facing assets by adding agency branding—logos, color palette, and layout—to both dashboards and scheduled reports. Whether clients view live analytics or receive scheduled updates, the entire experience reflects your agency's brand, not the platform.

It's quick and easy for agencies to deploy individual Shopify dashboards for each client's storefront, tracking essential KPIs like Total Sales, AOV, and Cart Abandonment. To get a birds-eye-view of all accounts, build roll‑up dashboards to monitor aggregated ecommerce performance across all clients, streamlining oversight without losing individual account clarity.

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