We pride ourselves on being leaders of innovation by always trialing new tactics or channels for reaching people and acquiring client trust over time through consistent efforts and a focus on our client’s return on investment.
The Client
Orange Media Group is an award-winning, full-service agency with expertise in emerging digital media platforms. The agency started almost 29 years ago (before rebranding to Orange Media Group in 2012), specifically servicing retail automotive clients.
This unique and challenging industry was OMG’s niche and still remains a big part of who they are today. Their first customer, the Rohrman Automotive Group, is the largest family-owned auto group in the nation and continues to be a client nearly three decades later.
OMG has now expanded to service clients in a wide range of industries, from local businesses and entrepreneurs to national corporations.
Our focus in the automotive space was based on the background and skillset of the original owners. We have now expanded for the same reasons.
The Challenge
Orange Media Group wanted to expand beyond its current niche of automotive retail. Although automotive was an important part of their growth story, the team wanted to push their boundaries.
However, pushing past what had defined OMG for over 20 years would take time and effort, so they needed ways to streamline their current operations to let them focus on capitalizing on their expansion.
Prior to Agency Analytics, all our reporting was siloed, misunderstood, and very manual. We were not able to clearly demonstrate our value to our clients without meaningful and consistent reporting, and this is where Agency Analytics has really helped us level up.
The Solution
Jared Andersen, Orange Media Group’s Digital Director, first brought AgencyAnalytics to the team after identifying the need to stop wasting time on manual and disjointed manual reporting. The agency researched other products, but AgencyAnalytics offered the most robust reporting while allowing OMG to customize dashboards for each of its diverse clients.
For OMG, which now serves more than 60 clients, time is invaluable. Getting time back to the team to focus on servicing clients was of the utmost importance.
We researched other products but Agency Analytics offered the most robust reporting while allowing us to customize dashboards by client. We also love that it is very visually appealing.
The Result
Since implementing AgencyAnalytics, Orange Media Group has been able to spend more time strategizing, thinking about the big picture, and focusing on growth opportunities and new business relationships.
“The time the software has saved us is immense,” Fleischer says. “We are able to use that time elsewhere to get our clients better results.”
OMG’s clients are now able to clearly see their results in a summarized and visually appealing fashion. AgencyAnalytics has helped Orange Media Group automate its reporting process, save time, attract new clients, and continue down the path to business expansion.
Agency Analytics is super intuitive. The reporting platform gives our clients the ability to access their “one-stop shop” for all marketing analytics. They see this as an incredible value to our service. We have been able to get some very detailed, beautiful reporting pulled together quickly for clients, and that is a huge win.
Everything Your Agency Needs
Get Started for Free
