The SEO Tools Agencies Use to Track Rankings, Report to Clients, and Prove ROI
SEO agency tools that connect rankings, traffic, and backlinks in one view
With keyword rankings, backlink analytics, and organic traffic insights all in one place, you stop chasing data and start focusing on strategy. Automate your SEO client management to save time, uncover opportunities faster, and prove to clients exactly how your work is moving the needle.
SEO Rank Tracker
Accurate search engine rankings, updated daily for any location or language
Backlink Monitor
Keep track of your new and lost links with our backlink monitoring tool
SEO Analytics
Integrate with top SEO analytics platforms, including Google Search Console and Google Analytics 4
Automated Reporting
Put your SEO reporting on autopilot with report scheduling & approval
Keyword Rank Tracker
Easily monitor changes in SEO rankings for your clients with a keyword ranking tracker. Updated on a daily basis, the rank tracker allows you to track keywords for any location and language on both Google and Bing. Add these organic rankings to a Keyword Ranking Report to keep your clients up-to-date with your campaigns in the most automated and scalable way possible.
Backlink Checker
Backlinks are an essential part of any SEO campaign. Keep track of new and lost links and report on the results with a detailed backlink checker tool. Analyze key backlink metrics such as anchor text, Trust Flow, and Citation Flow to identify the quantity and quality of links to your client's website. Keep your team and clients up to speed on your link-building campaigns with an intuitive SEO dashboard or report that’s easily shareable.
Add Custom SEO Data
Your agency measures SEO with a whole stack of tools. Use AgencyAnalytics’ Google Sheets integration to add final data touches you can’t find in your other marketing channels.
Easily drag and drop data into various formats like tables, pie charts, line charts, bar charts, and spark line widgets for immediate visualization. This approach allows you to consolidate all your essential metrics in a single, convenient location.
SEO Audits and Analytics
Use built-in integrations, including Google Search Console, Lighthouse, and Bing Webmaster Tools, to find and fix crawl errors, and impress clients with actionable business insights from easy-to-understand organic search data.
Uncover new sources of traffic and revenue by analyzing the long tail keywords your clients are already ranking for in search results. Use tools and reports to filter keywords by clicks or impressions for effortless long-tail analysis.
Monitor exactly which pages are getting the lion's share of clicks and impressions in the SERPs.
Automated SEO Reporting
After you’ve added all your SEO data to a client report, automate the entire process by scheduling reports to send on a daily, weekly, or monthly basis. With the Report Approval feature, you get notified before reports go out allowing you the opportunity to add your own personalized insights. With all your clients’ data in one place—including backlinks, site audits, and more—you put your entire SEO reporting on autopilot.
Effective SEO Proposals Made Easy
A compelling SEO proposal is key to winning new clients by showcasing your agency's expertise and dedication to meeting their specific needs. Save time and effort with a customizable SEO proposal template. Deliver tailored proposals that set you apart from the competition and drive business growth.
The SEO Analytics Tool Built for Marketing Agencies
Stop jumping from platform to platform and wasting your agency’s billable hours on manual client reporting. Access critical metrics with SEO reporting software that consolidates backlinks, site audit reports, Google Analytics, Google Search Console, and keyword tracking into one professional client report.
Stop chasing SEO data and start delivering the results your clients hired you for.
Add your own logo, brand colors, send reports from your own email address, and even host customizable SEO dashboards on your own domain. With a full suite of white labeling capabilities, you have everything you need to call the platform your own.
Use built-in visualization tools to transform complex SEO metrics—like rankings, backlinks, and traffic trends—into interactive dashboards. No exports. No spreadsheets. Just clear insights your clients can act on.
Designed to simplify SEO reporting and drive better conversations.
Automate analysis with AI reporting tools that surface keyword trends, traffic shifts, and ranking performance across all your client accounts. Deliver personalized SEO reports packed with clear takeaways that inform strategy.
Smarter reporting helps you lead with insight, not just information.
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Manage your entire agency with a full suite of agency tools. Give clients and staff their own login and choose exactly what they can and can’t see within the platform. Assign tasks to your staff, monitor campaigns, and provide seamless communication to your clients by integrating with messaging tools like Intercom and Zendesk. With AgencyAnalytics, you have access to the toolkit you need to save time and streamline your entire agency.
Provide a secure, branded portal where clients can monitor rankings, review shared tasks, and stay in sync with campaign progress. Custom views ensure they only see what matters—clearly and in real time.
It’s the easiest way to build trust and deliver ongoing value.
Go beyond SEO tools by automatically including the most critical marketing metrics from over 85 other data sources in a comprehensive white label reporting platform.
Combine the results from your agency's SEO strategy with the website's performance data from Google Analytics, Google search metrics from Search Console, social media campaign results, and more to create an end-to-end reporting system that wows clients.
Customize SEO report templates in the live SEO dashboard and quickly clone them to streamline client onboarding and improve client retention.
FAQs About SEO Tools for Agencies
Wondering how to use SEO agency software to simplify your SEO reporting and improve your SEO strategy? These answers break down the key benefits of using SEO tools designed for digital marketing agencies.
Rank Tracker is the optional AgencyAnalytics add-on for that, bought per 500 keywords, and it follows the exact keyword set you enter for a client. Its ranking distribution shows how many of those keywords sat in each position band on a given date. Good view for a client who wants to see movement.
Site Auditor, part of the AgencyAnalytics SEO tools, crawls a client's site for 40+ of the most common technical issues using crawl settings you choose. Audits run on demand or on a schedule, and the page-level results land on that client's dashboard. Schedule it ahead of the monthly report.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
More features
Automated Reports
Drag and Drop Report Builder
Goal and Budget Tracking
Mobile Interface
Anomaly Detection
