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FeaturesAnomaly Detection

Spot anomalies in your client data

The AgencyAnalytics Anomaly Detection tool automatically highlights deviations in your clients’ data as they happen. Quickly understand unexpected performance shifts to optimize your marketing strategies without the extra analysis.
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An example of how to automatically detect anomalies in marketing metrics

Know when client data takes a turn

When data doesn’t follow the expected path, you need to know ASAP. Anomaly Detection finds every deviation–positive or negative–so your agency can act fast.

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Monitor Metrics

Take a proactive approach to monitoring the health of your clients’ metrics

Track Changes

Get visual alerts for unexpected changes in metric performance

Uncover Trends

Find surprising data shifts and adjust your marketing strategy accordingly

Identify Risks

Detect and act on performance risks before they impact your clients’ results

AUTOMATED ANOMALY DETECTION

Monitor Metric Fluctuations and Insightful Trends

As an agency leader, you need to know exactly when performance shifts in any direction—without digging through endless data. Leverage Anomaly Detection for clear chart annotations that show positive or negative deviations from expected trends. See unusual spikes or dips right away, so you adjust strategies, amplify results, and keep clients in the loop.

An example of how to detect positive and negative marketing data anomalies
TRACK PROACTIVELY

Identify and Mitigate Performance Risks Early

Agency life moves fast. That makes it a challenge to stay on top of performance changes for your entire roster of clients. But missing dips in your data could mean missing performance targets for your clients. Toggle on Anomaly Detection directly in your custom dashboards to quickly catch performance risks before they impact results. 

An example of automated marketing metrics anomaly detection for marketing agency client reporting
DISCOVER DATA INSIGHTS

Share Positive Trends and Enhance Client Success

Highlighting positive data trends right in your client reporting tells a promising performance story your clients will love. It also creates an opportunity for your agency to double down on strategies that work. Building trust and gaining buy-in from your clients is key to the long-term success of your agency-client relationship. 

Automatic positive marketing analytics anomaly detection example with custom commentary

Spot unexpected trends in your data with marketing data anomaly detection

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Illustration of a user at a marketing agency trying the client reporting features from AgencyAnalytics
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Use the Benchmarks tool in AgencyAnalytics to compare client metrics across over 80+ integrations. This allows you to gauge how your clients measure up to industry averages. Display their key metrics next to industry medians to clearly see their strengths and potential areas for improvement.

Benchmark Your Agency's Performance
An example of how to use industry benchmarks for digital marketing to visualize marketing performance against industry standards

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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Eliminate the hassle of manual reporting. Reduce the hours spent on spreadsheets and enhance your business growth with a user-friendly, automated reporting tool designed specifically for marketing agencies. Creating custom marketing reports doesn't have to be a day-long task. Utilize our extensive range of templates and an intuitive drag-and-drop report builder to quickly automate your client reporting.

Automate Your Reporting
An example of how to schedule automated marketing reports for marketing agency clients

More features

Automated Reports

Marketing Performance Insights

Make smart decisions with benchmark comparisons, anomaly detection, and trend forecasting.
White Label Dashboard

Data Visualization

Visualize 80+ data sources to track KPIs and trends—no complex BI tools needed.
Client Staff Access

Goal and Budget Tracking

Set, track, and report on marketing goals to show progress towards targets.
Connect Your Data

Database Connectors

Connect MySQL, BigQuery, and Redshift to showcase proprietary data without dev delays.
AI-Powered

Custom Marketing Dashboards

Centralize metrics from over 80 data sources and visualize campaign performance.
Goal & Budget Tracking

White Label

Deliver white-labeled reports and dashboards that highlight results and reinforce your agency’s brand.

See how 7,100+ marketing agencies help clients win

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Free 14-day trial. No credit card required.

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