Industry benchmarking tools for marketing agencies
Unlock industry insights with digital marketing benchmarks
Compare your agency’s performance across key metrics and industry data with the AgencyAnalytics Benchmarks comparison tool.
Benchmark Performance
See the median performance of metrics across thousands of agencies
Compare Essential Metrics
Visualize the performance of your clients’ metrics against industry standards
Industry-Specific Benchmarks
Drill deeper by exploring metric benchmarks based on targeted industries
Establish Data-Backed Goals
Set realistic goals and KPIs for your clients based on industry benchmarks
Assess Performance Against Industry Benchmarks
Explore Benchmarks for metrics from more than 80+ integrations with AgencyAnalytics' Benchmarks tool—then, see how your clients stack up against the competition. Visualize their performance alongside industry medians for key metrics, making it easy to identify areas of strength and opportunity.
Real Benchmarks From Real Agency Campaigns
Stop guessing and start comparing your results against real performance data. Our marketing benchmarks are built on anonymized data from over 150,000 digital marketing campaigns managed by professional marketing agencies, giving you industry-specific insights you can trust.
Whether you’re optimizing PPC, SEO, or social media, you’ll have accurate, up-to-date data to set realistic goals, show clients how they stack up, and confidently guide your strategy.
Benchmark Based on Your Client’s Industry
Dive into targeted benchmarks tailored specifically to your client’s industry. Whether they’re in healthcare, law, automotive, or something else entirely, gain insights and drive performance by identifying benchmark standards for their most important metrics.
Establish Goals Based on Benchmarks
Sure, you’d love to offer your clients the moon. But setting realistic goals is key to achieving them, and in turn enhancing your clients’ trust in your agency. Having instant access to industry benchmarks makes it easy to work with your clients on setting realistic goals that will move them toward their targets in an achievable way.
FAQs About Digital Marketing Benchmarking Tools
Looking to measure your client’s performance against industry standards? These FAQs explain how benchmarking works, where to find the right data, and how it helps agencies set smarter goals.
Digital marketing benchmarking is the process of comparing your client's performance metrics against industry standards. It helps agencies understand where their clients stand relative to industry leaders—and identify opportunities to improve across campaigns, channels, and strategies.
With AgencyAnalytics, industry benchmarks for digital marketing are built directly into your reporting platform. You can access performance data across key channels like search, email, and social platforms—making it easy to compare client results against industry-wide engagement metrics.
Google Analytics benchmarks like an average bounce rate of 45.52%, 1,505 average monthly views, 1.28 sessions per user, and 6.92 events per user give context to your client’s current performance. By comparing these metrics to actual client data, marketing agencies identify underperforming areas, adjust content, and improve user engagement more effectively.
A KPI, or key performance indicator, measures your agency or client’s progress toward a specific goal—such as improving click-through rates or reducing cost per acquisition. A benchmark, on the other hand, represents the average or expected performance across your industry. In other words, KPIs track your internal performance, while benchmarks let you compare those results against industry standards through digital benchmarking.
Easily track both KPIs and benchmarks with the AgencyAnalytics automated client reporting platform!
Yes. Marketing benchmarks by industry give agencies a data-backed foundation for setting realistic goals around website traffic, engagement rates, and social performance. Whether you're tracking follower count, cost per click, conversion rates, or bounce rates, benchmarks help anchor your strategy in measurable results.
A digital benchmarking tool helps agencies make data-driven decisions, track trends, and show progress over time. It lets you measure engagement metrics side by side with industry averages—so clients know how they stack up and what to aim for next.
Easily access digital marketing benchmarks by industry directly within the AgencyAnalytics Benchmarks tool. It compiles aggregated, anonymized data from over 150,000 active campaigns to show how your clients perform against real-world averages for their industry. This feature provides transparent visibility into digital benchmarks by industry—without the need to search or calculate results manually.
Competitive benchmarking compares your campaign performance against industry averages to provide insights for strategic planning. While it’s not a full competitive intelligence or competitor analysis platform, AgencyAnalytics offers valuable insights by showing where your agency stands based on key metrics across multiple marketing platforms. With these custom benchmarks, agencies quickly identify strengths, address weaknesses, and adjust marketing strategies to stay competitive in their market.
The confidence score indicates the reliability of a benchmark based on how much applicable data is available for that specific metric and industry. A higher confidence score means the benchmark is supported by a larger data set across similar campaigns, giving agencies greater assurance when comparing client performance against industry benchmarks for digital marketing.
Using industry benchmarks helps agencies set data-driven goals, validate campaign performance, and identify areas for optimization. By benchmarking against industry standards, marketers gain an objective view of whether their results are outperforming, matching, or lagging behind peers. This enables stronger client communication, more accurate reporting, and strategic decision-making rooted in competitive benchmarking insights.
The Benchmarks feature is available on AgencyAnalytics premium plans starting at $349 per month. Agencies save time by skipping manual research, and boost retention by delivering professional, automated benchmarking that clients actually understand.
Look for a benchmarking tool that integrates directly with your existing reporting platform, tracks multiple engagement metrics, and includes marketing benchmarks by industry. AgencyAnalytics combines all this in one platform—helping agencies quickly compare results, identify opportunities, and set smarter goals. Try it free for 14 days and see how easy it is to benchmark your clients against industry leaders.
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