Industry benchmarking tools for marketing agencies
Unlock industry insights with digital marketing benchmarks
Compare your agency’s performance across key metrics and industry data with the AgencyAnalytics Benchmarks comparison tool.
Benchmark Performance
Compare Essential Metrics
Industry-Specific Benchmarks
Establish Data-Backed Goals
Assess Performance Against Industry Benchmarks
Explore Benchmarks for metrics from more than 85+ integrations with AgencyAnalytics’ Benchmarks tool—then, see how your clients stack up against the competition. Visualize their performance alongside industry medians for key metrics, making it easy to identify areas of strength and opportunity.
Real Benchmarks From Real Agency Campaigns
Stop guessing and start comparing your results against real performance data. Our marketing benchmarks are built on anonymized data from over 150,000 digital marketing campaigns managed by professional marketing agencies, giving you industry-specific insights you can trust.
Whether you’re optimizing PPC, SEO, or social media, you’ll have accurate, up-to-date data to set realistic goals, show clients how they stack up, and confidently guide your strategy.
Benchmark Based on Your Client’s Industry
Dive into targeted benchmarks tailored specifically to your client’s industry. Whether they’re in healthcare, law, automotive, or something else entirely, gain insights and drive performance by identifying benchmark standards for their most important metrics.
Establish Goals Based on Benchmarks
Sure, you’d love to offer your clients the moon. But setting realistic goals is key to achieving them, and in turn enhancing your clients’ trust in your agency. Having instant access to industry benchmarks makes it easy to work with your clients on setting realistic goals that will move them toward their targets in an achievable way.
Leverage Benchmarks to guide strategic decisions and generate better outcomes
Ever notice something off in your client’s data but can’t quite put your finger on it? That’s where the Anomaly Detection tool comes in. It spots those unusual patterns, whether they’re dips or spikes, helping you grasp what they mean and how to act on them. This way, you tweak your marketing strategies in real-time, and make smarter decisions that lead to better results for your clients.
Use the forecasting tool from AgencyAnalytics to leverage predictive insights from your client data and refine your marketing tactics. Forecast optimistic and pessimistic metric outcomes, spot emerging opportunities, and make informed choices to fuel business growth.
Boost your reporting capabilities using the AI reporting tools from AgencyAnalytics. The Ask AI feature delves into your data to reveal trends and provide actionable insights, while AI Summary offers instant, comprehensive overviews of your clients’ data. Streamline your process, improve your campaigns, and use rapid insights for effective real-time decision making.
Improve your agency’s responsiveness with AgencyAnalytics metric alerts. Set up notifications to be informed when your clients’ crucial metrics hit specific limits. This proactive approach allows you to swiftly manage challenges, seize opportunities, and boost your agency’s operational effectiveness.
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Leverage AgencyAnalytics to gather and integrate data from 85+ marketing channels, creating a unified reporting environment. This powerful platform simplifies the visualization of your agency’s diverse marketing efforts, allowing you to deliver insightful, data-driven narratives that underscore real growth and opportunities in your strategies. Offer clients a clearer, more impactful view of their marketing landscape.
Use the intuitive drag-and-drop interface to enhance your agency’s reporting capabilities. Tailor every element of your client reports, from bespoke cover pages to specialized dashboard widgets and custom metrics. This powerful report builder enables you to swiftly create comprehensive reports that showcase your agency’s branding and effectively highlight the impact and success of your marketing efforts to your clients.
AgencyAnalytics supports your expansion with a usage-based pricing model, beginning at only $25 per month. Enjoy the advantages of scalable pricing with transparent costs and unlimited reporting—the sky is the limit when it comes to your growth potential. Choose from plans that include unlimited users, custom dashboards, AI capabilities, and a comprehensive set of features designed to help your agency scale smoothly and powerfully.
At AgencyAnalytics, outstanding customer support is our guarantee. Our dedicated team is on hand 24/5, with an impressive average response time of less than three minutes. Achieving a consistent satisfaction rating of over 95%, our professionals are committed to helping you optimize your reporting and improve your client services, meeting your agency’s needs with efficiency and expertise.
FAQs About Digital Marketing Benchmarking Tools
Looking to measure your client’s performance against industry standards? These FAQs explain how benchmarking works, where to find the right data, and how it helps agencies set smarter goals.
Yes. Take the industry median AgencyAnalytics reports for a metric and set that number as the KPI target, then progress against it shows on the client’s dashboard and in the report you send. Form submissions and email opens and clicks are among the metrics that carry a target.
Anonymized performance data from 150,000 marketing campaigns run by professional agencies. AgencyAnalytics aggregates it into a median for each metric and industry, with monetary medians stated in USD. The comparison covers metrics from the 85+ integrations your clients are already connected to.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.
