Digital benchmarking tool for marketing agencies

Unlock industry insights with digital marketing benchmarks
Compare your agency’s performance across key metrics and industry data with the AgencyAnalytics Benchmarks comparison tool.
Benchmark Performance
See the median performance of metrics across thousands of agencies
Compare Essential Metrics
Visualize the performance of your clients’ metrics against industry standards
Industry-Specific Benchmarks
Drill deeper by exploring metric benchmarks based on targeted industries
Establish Data-Backed Goals
Set realistic goals and KPIs for your clients based on industry benchmarks
Assess Performance Against Industry Benchmarks
Explore Benchmarks for metrics from more than 80+ integrations with AgencyAnalytics' Benchmarks tool—then, see how your clients stack up against the competition. Visualize their performance alongside industry medians for key metrics, making it easy to identify areas of strength and opportunity.

Real Benchmarks From Real Agency Campaigns
Stop guessing and start comparing your results against real performance data. Our marketing benchmarks are built on anonymized data from over 150,000 digital marketing campaigns managed by professional marketing agencies, giving you industry-specific insights you can trust.
Whether you’re optimizing PPC, SEO, or social media, you’ll have accurate, up-to-date data to set realistic goals, show clients how they stack up, and confidently guide your strategy.

Benchmark Based on Your Client’s Industry
Dive into targeted benchmarks tailored specifically to your client’s industry. Whether they’re in healthcare, law, automotive, or something else entirely, gain insights and drive performance by identifying benchmark standards for their most important metrics.

Establish Goals Based on Benchmarks
Sure, you’d love to offer your clients the moon. But setting realistic goals is key to achieving them, and in turn enhancing your clients’ trust in your agency. Having instant access to industry benchmarks makes it easy to work with your clients on setting realistic goals that will move them toward their targets in an achievable way.

Leverage Benchmarks to guide strategic decisions and generate better outcomes

Anya Curry
Ambidextrous Services

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

FAQs About Digital Marketing Benchmarking Tools
Looking to measure your client’s performance against industry standards? These FAQs explain how benchmarking works, where to find the right data, and how it helps agencies set smarter goals.
Digital marketing benchmarking is the process of comparing your client's performance metrics against industry standards. It helps agencies understand where their clients stand relative to industry leaders—and identify opportunities to improve across campaigns, channels, and strategies.
With AgencyAnalytics, industry benchmarks for digital marketing are built directly into your reporting platform. You can access performance data across key channels like search, email, and social platforms—making it easy to compare client results against industry-wide engagement metrics.
Google Analytics benchmarks like an average bounce rate of 45.52%, 1,505 average monthly views, 1.28 sessions per user, and 6.92 events per user give context to your client’s current performance. By comparing these metrics to actual client data, marketing agencies identify underperforming areas, adjust content, and improve user engagement more effectively.
Yes. Marketing benchmarks by industry give agencies a data-backed foundation for setting realistic goals around website traffic, engagement rates, and social performance. Whether you're tracking follower count, cost per click, conversion rates, or bounce rates, benchmarks help anchor your strategy in measurable results.
A digital benchmarking tool helps agencies make data-driven decisions, track trends, and show progress over time. It lets you measure engagement metrics side by side with industry averages—so clients know how they stack up and what to aim for next.
The Benchmarks feature is available on AgencyAnalytics premium plans starting at $349 per month. Agencies save time by skipping manual research, and boost retention by delivering professional, automated benchmarking that clients actually understand.
Look for a benchmarking tool that integrates directly with your existing reporting platform, tracks multiple engagement metrics, and includes marketing benchmarks by industry. AgencyAnalytics combines all this in one platform—helping agencies quickly compare results, identify opportunities, and set smarter goals. Try it free for 14 days and see how easy it is to benchmark your clients against industry leaders.

Sander Schilder
B&S Media
More features

Database Connectors

Marketing Performance Insights

Goal and Budget Tracking

Data Visualization

Client Portals

Mobile Interface
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