FeaturesDigital Benchmarking

Digital benchmarking tool for marketing agencies

Know where you stand and where to improve with built-in marketing benchmarking tools. On the Agency Pro plan, instantly compare key metrics to industry standards, identify wins, spot performance gaps, and set realistic goals to drive better outcomes. Proactively guide strategy with data-backed insights—not guesswork.

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Benchmark your agency's digital marketing performance against industry standards

Unlock industry insights with digital marketing benchmarks

Compare your agency’s performance across key metrics and industry data with the AgencyAnalytics Benchmarks comparison tool.

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Benchmark Performance

See the median performance of metrics across thousands of agencies

Compare Essential Metrics

Visualize the performance of your clients’ metrics against industry standards

Industry-Specific Benchmarks

Drill deeper by exploring metric benchmarks based on targeted industries

Establish Data-Backed Goals

Set realistic goals and KPIs for your clients based on industry benchmarks

PERFORMANCE INSIGHTS

Assess Performance Against Industry Benchmarks

Explore Benchmarks for metrics from more than 80+ integrations with AgencyAnalytics' Benchmarks tool—then, see how your clients stack up against the competition. Visualize their performance alongside industry medians for key metrics, making it easy to identify areas of strength and opportunity.

An example of how to visualize your client's performance benchmark against industry standards

Built on Live Campaign Data

Real Benchmarks From Real Agency Campaigns

Stop guessing and start comparing your results against real performance data. Our marketing benchmarks are built on anonymized data from over 150,000 digital marketing campaigns managed by professional marketing agencies, giving you industry-specific insights you can trust.

Whether you’re optimizing PPC, SEO, or social media, you’ll have accurate, up-to-date data to set realistic goals, show clients how they stack up, and confidently guide your strategy.

AgencyAnalytics Google Ads CPC Benchmark Example

INDUSTRY SPECIFIC INSIGHTS

Benchmark Based on Your Client’s Industry

Dive into targeted benchmarks tailored specifically to your client’s industry. Whether they’re in healthcare, law, automotive, or something else entirely, gain insights and drive performance by identifying benchmark standards for their most important metrics.

An example of digital marketing benchmarking showing industry-specific social media marketing benchmark comparisons

SET REALISTIC TARGETS

Establish Goals Based on Benchmarks

Sure, you’d love to offer your clients the moon. But setting realistic goals is key to achieving them, and in turn enhancing your clients’ trust in your agency. Having instant access to industry benchmarks makes it easy to work with your clients on setting realistic goals that will move them toward their targets in an achievable way.

An example of how to highlight progress in marketing campaigns by tracking performance goals

Leverage Benchmarks to guide strategic decisions and generate better outcomes

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Anya Curry

Ambidextrous Services

Accurateinformationhelpsusmakeinformeddecisionsandproviderecommendations.UsingatoollikeAgencyAnalyticshelpsusdothisefficientlysowecanspendmoretimeimprovingresultsforourclients.

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Ever notice something off in your client’s data but can’t quite put your finger on it? That’s where the Anomaly Detection tool comes in. It spots those unusual patterns, whether they’re dips or spikes, helping you grasp what they mean and how to act on them. This way, you tweak your marketing strategies in real-time, and make smarter decisions that lead to better results for your clients.

Easily Spot Data Anomalies

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Leverage AgencyAnalytics to gather and integrate data from 80+ marketing channels, creating a unified reporting environment. This powerful platform simplifies the visualization of your agency’s diverse marketing efforts, allowing you to deliver insightful, data-driven narratives that underscore real growth and opportunities in your strategies. Offer clients a clearer, more impactful view of their marketing landscape.

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FAQs About Digital Marketing Benchmarking Tools

Looking to measure your client’s performance against industry standards? These FAQs explain how benchmarking works, where to find the right data, and how it helps agencies set smarter goals.

Digital marketing benchmarking is the process of comparing your client's performance metrics against industry standards. It helps agencies understand where their clients stand relative to industry leaders—and identify opportunities to improve across campaigns, channels, and strategies.

With AgencyAnalytics, industry benchmarks for digital marketing are built directly into your reporting platform. You can access performance data across key channels like search, email, and social platforms—making it easy to compare client results against industry-wide engagement metrics.

Google Analytics benchmarks like an average bounce rate of 45.52%, 1,505 average monthly views, 1.28 sessions per user, and 6.92 events per user give context to your client’s current performance. By comparing these metrics to actual client data, marketing agencies identify underperforming areas, adjust content, and improve user engagement more effectively.

Yes. Marketing benchmarks by industry give agencies a data-backed foundation for setting realistic goals around website traffic, engagement rates, and social performance. Whether you're tracking follower count, cost per click, conversion rates, or bounce rates, benchmarks help anchor your strategy in measurable results.

A digital benchmarking tool helps agencies make data-driven decisions, track trends, and show progress over time. It lets you measure engagement metrics side by side with industry averages—so clients know how they stack up and what to aim for next.

The Benchmarks feature is available on AgencyAnalytics premium plans starting at $349 per month. Agencies save time by skipping manual research, and boost retention by delivering professional, automated benchmarking that clients actually understand.

Look for a benchmarking tool that integrates directly with your existing reporting platform, tracks multiple engagement metrics, and includes marketing benchmarks by industry. AgencyAnalytics combines all this in one platform—helping agencies quickly compare results, identify opportunities, and set smarter goals. Try it free for 14 days and see how easy it is to benchmark your clients against industry leaders.

Sander Schilder

B&S Media

We’vebeenusingAgencyAnalyticsformanyyearsnow,andit’sproventobeadramatictime-saverandcost-saverforus.Withthereal-timeinterface,whitelabeldashboards,andaccuraterankings,wehaveallthetoolsweneedtosetusandourclientsupforsuccess.

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