FeaturesMarketing Benchmarking

Digital Marketing Benchmarking Tool for Agencies

Know where you stand and where to improve with built-in marketing benchmarking tools. On the Agency Pro plan, instantly compare key metrics to industry standards, identify wins, spot performance gaps, and set realistic goals to drive better outcomes. Proactively guide strategy with data-backed insights—not guesswork.

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Benchmark your agency's digital marketing performance against industry standards

Unlock Industry Insights With Benchmarks

Compare your agency’s performance across key metrics and industry data with the AgencyAnalytics Benchmarks comparison tool.

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Benchmark Performance

See the median performance of metrics across thousands of agencies

Compare Metrics

Visualize the performance of your clients’ metrics against industry standards

Specify Industry

Drill deeper by exploring metric benchmarks based on targeted industries

Establish Goals

Set realistic goals and KPIs for your clients based on industry benchmarks

PERFORMANCE INSIGHTS

Assess Performance Against Industry Benchmarks

Explore Benchmarks for metrics from more than 80+ integrations with AgencyAnalytics' Benchmarks tool—then, see how your clients stack up against the competition. Visualize their performance alongside industry medians for key metrics, making it easy to identify areas of strength and opportunity.

An example of how to visualize your client's performance benchmark against industry standards

Built on Live Campaign Data

Real Benchmarks From Real Agency Campaigns

Stop guessing and start comparing your results against real performance data. Our marketing benchmarks are built on anonymized data from over 150,000 digital marketing campaigns managed by professional marketing agencies, giving you industry-specific insights you can trust.

Whether you’re optimizing PPC, SEO, or social media, you’ll have accurate, up-to-date data to set realistic goals, show clients how they stack up, and confidently guide your strategy.

AgencyAnalytics Google Ads CPC Benchmark Example

INDUSTRY SPECIFIC INSIGHTS

Benchmark Based on Your Client’s Industry

Dive into targeted benchmarks tailored specifically to your client’s industry. Whether they’re in healthcare, law, automotive, or something else entirely, gain insights and drive performance by identifying benchmark standards for their most important metrics.

An example of digital marketing benchmarking showing industry-specific social media marketing benchmark comparisons

SET REALISTIC TARGETS

Establish Goals Based on Benchmarks

Sure, you’d love to offer your clients the moon. But setting realistic goals is key to achieving them, and in turn enhancing your clients’ trust in your agency. Having instant access to industry benchmarks makes it easy to work with your clients on setting realistic goals that will move them toward their targets in an achievable way.

An example of how to highlight progress in marketing campaigns by tracking performance goals

Leverage Benchmarks to guide strategic decisions and generate better outcomes

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Anya Curry

Ambidextrous Services

Accurateinformationhelpsusmakeinformeddecisionsandproviderecommendations.UsingatoollikeAgencyAnalyticshelpsusdothisefficientlysowecanspendmoretimeimprovingresultsforourclients.

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Ever notice something off in your client’s data but can’t quite put your finger on it? That’s where the Anomaly Detection tool comes in. It spots those unusual patterns, whether they’re dips or spikes, helping you grasp what they mean and how to act on them. This way, you tweak your marketing strategies in real-time, and make smarter decisions that lead to better results for your clients.

Easily Spot Data Anomalies

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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Leverage AgencyAnalytics to gather and integrate data from 80+ marketing channels, creating a unified reporting environment. This powerful platform simplifies the visualization of your agency’s diverse marketing efforts, allowing you to deliver insightful, data-driven narratives that underscore real growth and opportunities in your strategies. Offer clients a clearer, more impactful view of their marketing landscape.

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Sander Schilder

B&S Media

We’vebeenusingAgencyAnalyticsformanyyearsnow,andit’sproventobeadramatictime-saverandcost-saverforus.Withthereal-timeinterface,whitelabeldashboards,andaccuraterankings,wehaveallthetoolsweneedtosetusandourclientsupforsuccess.

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