B&S Media needed a way to automate the tasks required to run an agency, but that weren't necessarily helping improve its clients’ results. This included monitoring campaigns, tracking keywords, and updating client reports. Since the agency also provides SEO services, the team also wanted an all-in-one solution that could meet their demands. B&S Media’s main requirements for an SEO tool was that it could show clients’ organic positions in a convenient way and have the functionality to quickly scan a site for areas of improvement.