What Is the Average CPC by Platform for Marketing Agencies?
Discover the average Cost Per Click (CPC) across the best CPC ad networks like Google, Facebook, and LinkedIn. Get up-to-date insights to benchmark your campaigns and optimize results.
18 Key B2B Sales Metrics Agencies Need to Track
Learn which B2B sales metrics matter most and how to turn raw data into insights that drive client success.
How To Build a Successful Talent Acquisition Strategy for Your Agency
Attracting and retaining top talent can be challenging and risky, but the payoff is worth the effort. These talent acquisition strategies will help your agency attract and retain A-players.
A Guide To AI Conversion Rate Optimization: Getting the Highest ROI
Want to improve your clients’ landing page conversion rates by tapping into AI’s analytical prowess? Learn how to harness AI to analyze data, uncover patterns, and craft personalized landing page strategies.
7 Ways to Increase Agency Efficiency in 2025
Are daily tasks and slow processes bogging your team down? Discover 7 proven ways to boost your marketing agency’s efficiency in 2025.
Top 19 Goal-Setting Frameworks to Consider
Explore the top goal-setting frameworks to align objectives and drive growth. From SMART to WISE, learn how the right framework turns goals into achievements.
How to Build an Empowered Work Experience to Drive Agency Growth
Frank Cowell shares how to empower your team with clarity, accountability, and growth strategies that will drive success and scalability.
Google Ads vs. Facebook Ads: Which is Best for Your Clients?
Google Ads and Facebook Ads are the two gorillas of PPC advertising. Both can be significant drivers for your client’s businesses, and many agencies use both in congruence to maximize their reach. Since time and money are limited, where do you start to get the most bang for your buck?
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