The 17 Most Important PPC Metrics To Track on Every Campaign
Paid search marketers have multiple objectives: drive brand awareness, drive website traffic, and drive sales. However, to achieve these objectives, it’s important to track specific metrics that matter most for your PPC campaign success. Here are key PPC metrics every agency should be tracking.
Top 6 Digital Analytics Dashboards
Discover the top 6 digital analytics dashboards that help marketers and agencies track performance, visualize key metrics, and make data-driven decisions with ease.
The 15 Best Social Media KPIs and How To Track Them (With Examples)
Track the most important social media KPIs in 2025 to measure success, boost ROI, and improve your strategy with clear, real-world examples.
Balance, Boundaries, and Burnt Waffle Marketing: Why Agencies Should Embrace the Human Side of Hustle
After stepping back, Sarah Achler rebuilt Burnt Waffle with trust, structure, and values—proving that growth doesn’t have to cost you.
Top 6 SEO Reports in Google Analytics 4 + How To Build Them
In this comprehensive guide, we’ll explore Google Analytics 4 and what SEO metrics to measure when creating reports for your clients.
The Best Project Management Software for Marketing Agencies in 2025: Top 11 Tools
Improve your agency’s efficiency with the best project management software for marketing agencies in 2025. Compare features, integrations, and pricing to find the right fit for your team.
Marketing ROI Calculator: How To Calculate ROI From Your Marketing
Use this free marketing ROI calculator to measure campaign performance, track profit generated, and show clients the value your agency delivers.
How an Agency Survived Multiple Economic Crises and Came Out Stronger Each Time
Discover how Barry Martin built an agency that survived economic crises by focusing on systems and client mix and showing up as a partner, not a vendor.
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