What is Connected TV? How CTV Advertising Works in 2025
Learn what Connected TV (CTV) is and discover strategies to leverage this growing channel.
Top 10 Best Programmatic Advertising Platforms
Explore the top 10 best programmatic advertising platforms to streamline ad buying, boost efficiency, and deliver better programmatic ad results.
ROI vs. ROAS: How To Explain the Difference to Clients
Are your clients fixated on ROAS while overlooking ROI? Learn when to use each metric, how to explain the difference to clients, and why both are essential for measuring true success.
6 Strategies To Stay Ahead of Marketing Industry Trends in 2025
Stay ahead in 2025 with expert insights from Mary Walker on the latest digital marketing trends. Learn 6 proven strategies to keep your agency competitive and adapt to new opportunities.
The Agency Leader’s Guide to Mastering Cash and Profit Optimization
Learn Cash and Profit Optimization strategies to scale your agency sustainably. Master invoicing, accrual accounting, and cash flow management for growth.
12 of the Best PPC Report Templates
Highlight reach, ad groups, total ad spend, conversions, and more, all in the same report. Find the right PPC report template for your agency in this article.
How Allies Management Broke Free From the Agency Growth Trap to Scale Without Chaos
Allies Management was growing fast—but without systems, chaos took over. Here’s how they streamlined operations, automated reporting, and scaled sustainably.
The Importance of Analytical Intelligence for Agency Leaders
Learn why analytical intelligence is crucial for agency leaders and how it drives better decision-making and client results.
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