If you’ve been selling SEO services for some time, then I’m sure you already know how important it is to engage prospects during a sales pitch. You know that to convince them to hire you you need to get them to trust you and believe you can...
Today we've added three more platforms to our ever-expanding list of integrations: GatherUp, Synup, and Trustpilot. We've also made it easier to work across different timezones, and to report on long-term data. You can now connect three new local...
After you’ve signed a new client to your marketing agency and have all the necessary information to start working on their campaigns, it’s common that the majority of your communication will come through periodic client reporting. The frequency...
As an SEO, one of your hardest jobs is measuring the success of your work. One of the hardest parts about SEO is that you can't always rely on search engine movements to track your progress. Search engines can take weeks, even months to update...
Our natural drive is to innovate — to create something unique and original. Yet, some of the greatest innovations in history came about as the result of emulating others. From technology to art, everything is a remix. As Picasso put it: "Good...
One of the most challenging parts of building and scaling an agency is figuring out the right pricing model that suits both you and your clients. As we’ll discuss in this guide, agency pricing varies widely based on a number of factors including...