How to Report Earned Media Value to Clients
Every marketer knows the value of earned media. It is harder to measure the effectiveness and ROI of earned media than it is for paid media, but there are still ways to do it. Here’s how you can report earned media value to your clients.
31 Hubspot Metrics Your Marketing Agency Should Track
How does your agency decide which HubSpot metrics to report on when there are so many to choose from? We’ll outline the most important marketing metrics to keep tabs on.
Track Progress Against Key Objectives With Custom Goals
Goal-tracking is an essential key to any marketing agency’s success. Without it, it is difficult to measure progress or quantify results. But how integrated is goal tracking in your daily workflow?
Vanity Metrics: What Your Marketing Agency Should Know
How does your agency differentiate vanity metrics from the ones that produce valuable insights? Here are commonly used vanity metrics and how to decide what’s worth reporting on.
The Benefits of a Data Pipeline for Client Reporting
If you’re like most agencies, you rely on client reports to track your progress and measure your success. But what if there was a way to automate the process of creating these reports so that you could spend less time on data extraction and transformation and more time acting on the results?
Content Marketing KPIs to Track in Your Agency Dashboard
Content marketing KPIs connect ROI to creative output, give tangible results, and demonstrate content performance. Here are the ones your agency should track.
Simplify Your Programmatic Campaign Reporting With the Choozle Integration
Agencies use Choozle for programmatic marketing success, to diversify their ad investments into multiple emerging platforms like audio, video, and native ads–while leveraging detailed consumer insights–and power their programmatic ad campaigns.
23 Best Web Analytics Tools
Google Analytics is a great web analytics tool for your agency. This blog post covers the best web analytics tools that can either replace or expand what Google Analytics has to offer.
2022 Client Reporting Benchmarks: The Marketing Agency Guide
This article will look at client reporting trends in 2022 to help you demonstrate your agency’s ROI month over month, optimize client reporting, scale your agency, and stay ahead of the curve.
