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17 Most Important PPC Metrics You Should Track To Maximize ROI

Jun 12, 2025

Paid search marketers have multiple objectives: drive brand awareness, drive website traffic, and drive sales. However, to achieve these objectives, it’s important to track specific metrics that matter most for your PPC campaign success. Here are key PPC metrics every agency should be tracking.
Faryal Khan
Faryal Khan
Content Marketing Specialist at AgencyAnalytics

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