Google Ads vs. Facebook Ads: Which is Best for Your Clients?
Google Ads and Facebook Ads are the two gorillas of PPC advertising. Both can be significant drivers for your client’s businesses, and many agencies use both in congruence to maximize their reach. Since time and money are limited, where do you start to get the most bang for your buck?
Mastering The Art of Google Ads A/B Testing
Learn about Google Ads A/B testing and how to optimize campaigns, improve ROI, and deliver better results for your clients.
How Much To Charge for PPC Management? (+ Free Template)
As a PPC agency, you use every best practice available, squeezing maximum results from each campaign. But how much should your agency charge for PPC management? Here’s everything you need to know about PPC pricing to hit the sweet spot and make sure you’re earning what you’re worth.
15 Critical Google Ads Metrics to Monitor Daily
Here are the 15 most important Google Ads metrics that you need to keep an eye on daily to optimize & report on your client’s Google Ads campaigns.
Debunking the SEO vs. PPC Debate: What You Need To Know
There has been a lot of talk about SEO vs. PPC going around lately. Which one is better? Should you focus on organic search, PPC, or both? This article will discuss the benefits of tracking organic rankings for PPC keywords and using PPC to help your clients’ SEO.
11 Essential Facebook Ad Metrics to Track
Which ads have the best CTR? How much have you spent? What’s your ROI? A great Facebook Ads report should answer each of these questions and more. Learn the top Facebook Ads metrics you should be tracking, plus a Facebook Ads dashboard to get you started.
What is a Good CTR? Is Your Click-Through Rate Good Enough?
Click-through rate is arguably one of the most common metrics for digital marketing ad campaigns. And this is for good reason! Average click-through rate informs you about the number of people clicking on your ads compared to everyone who sees them, usually your target audience.
UTM Parameters: How to Create & Use UTM Tracking URLs
UTM tracking is a method to monitor campaign performance and ROI. Learn how to use UTM tracking codes properly for clear, insightful analytics.
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