How To Create a Segmentation and Positioning Strategy for Your Agency
Improve your agency’s marketing with a strong segmentation and positioning strategy. David Metcalf, owner of Distl, shares how to identify key segments, target high-value prospects, and increase conversions.
Top 10 Best Programmatic Advertising Platforms
Explore the top 10 best programmatic advertising platforms to streamline ad buying, boost efficiency, and deliver better programmatic ad results.
ROI vs. ROAS: How To Explain the Difference to Clients
Are your clients fixated on ROAS while overlooking ROI? Learn when to use each metric, how to explain the difference to clients, and why both are essential for measuring true success.
12 of the Best PPC Report Templates
Highlight reach, ad groups, total ad spend, conversions, and more, all in the same report. Find the right PPC report template for your agency in this article.
Google Ads vs. Facebook Ads: Which is Better?
Compare Google Ads vs. Facebook Ads to determine which platform is better for your goals. Explore the pros, cons, and strategies to maximize ROI.
How Much Does Google Ads Cost in 2025?
Discover how much Google Ads costs in 2025 and learn key factors that influence Google Ads pricing. Get insights to optimize your ad budgets and maximize ROI.
7 Performance Max Ad Examples + How To Use Them
Discover top-performing Performance Max (PMax) ad examples and learn how to create campaigns that deliver results you can bank on.
A Complete Guide to Competitive PPC Analysis: Tricks, Tools and Checklist
PPC competitor analysis is one of the most important and useful practices you can implement as an agency. Learn more about how PPC competitor analysis benefits your agency and how to do it correctly.
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