Jan 27, 2023
Jan 22, 2023
In this guide, we’ll discuss everything digital agencies need to know about Pinterest Ads, including how to set up a new ad campaign and report on the results.
Jan 6, 2023
An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.
Dec 30, 2022
Google Display & Video 360 is a feature-rich, all-in-one platform for agencies to manage their online advertising campaigns across display, video, audio, and more. Here’s what you should know.
Oct 20, 2022
PPC competitor analysis is one of the most important and useful practices you can implement as an agency. Learn more about how PPC competitor analysis benefits your agency and how to do it correctly.
Oct 5, 2022
These are the only Google Ads (Adwords) tutorials you need to go from beginner to pro in just days. Best of all, you can learn for free. You don’t need to spend thousands of dollars on expensive courses. Each tutorial listed here is free.
Sep 26, 2022
There has been a lot of talk about SEO vs. PPC going around lately. Which one is better? Should you focus on organic search, PPC, or both? This article will discuss the benefits of tracking organic rankings for PPC keywords and using PPC to help your clients’ SEO.
Sep 2, 2022
Google Ads and Facebook Ads are the two gorillas of PPC advertising. Both can be significant drivers for your client’s businesses, and many agencies use both in congruence to maximize their reach. Since time and money are limited, where do you start to get the most bang for your buck?
Sep 1, 2022
Knowing different keyword types is the first step to creating an effective marketing strategy for your clients. Here are the most common types of keywords every agency should know.