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The top 7 PPC KPIs to track in 2025
Discover the 7 most important PPC KPIs for 2025. Learn which metrics matter most to track and improve campaign ROI.
Oct 28, 2025
Google Ads vs. Facebook Ads: Which is Better?
Compare Google Ads vs. Facebook Ads to determine which platform is better for your goals. Explore the pros, cons, and strategies to maximize ROI.
How To Determine Keyword Search Intent (and Why It Matters)
Keyword research is more than finding the most popular keywords or low competition. Without understanding search intent, your keyword research is only a fraction of the picture. Learn how to determine keyword search intent and take your keyword research a step further.
How Much Does Google Ads Cost in 2025?
Discover how much Google Ads costs in 2025 and learn key factors that influence Google Ads pricing. Get insights to optimize your ad budgets and maximize ROI.
The Ultimate Google Ads Optimization Checklist [Guide & Tips]
The Google Ads Optimization Guide + Checklist includes everything your agency needs to make sure that your client’s campaigns are running as efficiently as possible.
Google Ads metrics: The most important metrics to track in 2025
Understand which Google Ads metrics matter most in 2025. Effectively analyze performance, optimize campaigns, and show ROI.
The Best PPC Tools for Analysis, Research, Automation, and Reporting
Discover the best PPC tools for marketing agencies in 2025. Compare top tools for research, automation, and reporting to optimize your ad campaigns.
How to create a Google Ads report for clients that proves performance & ROI
Learn how to craft effective Google Ads reports that demonstrate your agency’s value and meet client goals. Explore the 7 best practices & key metrics to include.
11 Essential Facebook Ads Metrics to Track
Which ads have the best CTR? How much have you spent? What’s your ROI? A great Facebook Ads report should answer each of these questions and more. Learn the top Facebook Ads metrics you should be tracking, plus a Facebook Ads dashboard to get you started.
30 Types of Keywords Every Marketer Should Know
Knowing different keyword types is the first step to creating an effective marketing strategy for your clients. Here are the most common types of keywords every agency should know.
