How to leverage google ad extensions for improved client results
Discover the importance of Google ad extensions (also known as assets). Explore how to improve search ads, get more visibility, and enhance the user experience.
SEO vs. PPC: Key differences & which to choose
Not sure whether SEO or PPC is better? Learn the key differences between SEO vs. PPC and make an informed decision for your marketing budget.
PPC Agency Pricing: How Much To Charge for PPC Management in 2025 (+ Free Template)
Discover real benchmarks, agency insights, and a free PPC budget calculator to price your PPC services confidently in 2025.
Paid Search Analytics: Strategies, Tools & Metrics in 2025
Optimize paid search campaigns using paid search analytics and learn which tools to use, key metrics to track, and tips to improve ROI.
The 17 Most Important PPC Metrics To Track on Every Campaign
Paid search marketers have multiple objectives: drive brand awareness, drive website traffic, and drive sales. However, to achieve these objectives, it’s important to track specific metrics that matter most for your PPC campaign success. Here are key PPC metrics every agency should be tracking.
UTM Parameters: How to Create & Use UTM Tracking URLs
Learn how to use UTM parameters to track campaigns, prove ROI, and simplify reporting across GA4, Google Ads, and more—real examples and best practices included.
PPC Tracking: How to Track, Analyze & Improve Your Paid Campaigns
Learn how PPC tracking works, what metrics to monitor, and which tools help maximize campaign ROI.
Creating UTM Tracking Links: Complete Guide for 2025
Learn how UTM tracking works, why it matters to your agency, and how to create codes that show exactly what’s driving client results.
