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PPC Forecasting: How to predict budget, costs, clicks & ROI in 2025
Learn PPC forecasting step-by-step: inputs, formulas, and templates to predict clicks, spend, conversions & ROI.
Dec 9, 2025
The most overused marketing buzzwords (and what to say instead)
This lighthearted guide calls out the most overused marketing buzzwords, explains why they’re so irresistible, and offers clearer alternatives that make your message stand out.
Color psychology in marketing (and what each color means)
This guide explains how marketers utilize color psychology to connect with their audiences and create lasting impressions.
The psychology & meaning of shapes in marketing & design
Learn how to use circles, triangles, squares, and organic forms to create more impactful, emotionally intelligent design.
The most popular fonts and what they say about a brand
Discover the most popular fonts used in branding, design, and digital content. Discover what each font style conveys and how to select the ideal typeface that aligns with a brand’s personality.
😇How the Halo Effect shapes brand perception
The halo effect is a powerful psychological bias that can make or break first impressions. From brand design to client reporting, this article explores how marketers and agency leaders can use it strategically.
Why nostalgia marketing works (and when it doesn’t)
Nostalgia can be a powerful marketing tool—but only when it’s used with intention. Discover how brands are leveraging shared memories to connect across generations.
Common internet slang terms, acronyms & abbreviations (and what they really mean)
From LOL and TL;DR to newer slang like RIZZ and IYKYK, this guide covers the internet’s most-used acronyms, abbreviations, and number codes—plus how to decode new ones as they appear.
Marketing data sources explained: What to track and why it matters
Marketing data is the backbone of digital marketing success. Learn which top marketing data sources are most valuable for making data-driven insights and decisions.
The 35 most commonly misused words & phrases (and what they actually mean)
This guide walks through 35 of the most commonly misused words and phrases, explains what they actually mean, and gives examples you’ll remember the next time you’re typing fast and thinking slow.
