What Is Competitor Benchmarking? (& How To Do It)
Benchmarking competitors and competitor analysis are two different ways to approach your mark. So, what is competitive benchmarking, then? Read more to find out what it is and how to do it.
Social Media Benchmarks for 2025
Compare your agency’s social media performance against industry benchmarks for engagement, follower growth, and impressions across platforms. See how you stack up and learn how to interpret these metrics to improve client campaigns.
LinkedIn Ads Benchmarks Your Agency Should Know in 2025
Discover LinkedIn Ads benchmarks for 2025, including industry-specific CPC, CTR, and engagement metrics. Learn how to optimize campaigns and connect with top decision-makers effectively.
What Is the Average Ad Spend by Platform for Client Campaigns?
Average ad spend benchmarks for 2025 reveal spending trends for client campaigns across platforms like Google, Facebook, and LinkedIn. Learn how to align budgets and refine campaign strategies.
Facebook Ads Benchmarks To Keep On Your Agency’s Radar in 2025
Discover essential Facebook Ads benchmarks, including cost per click, click-through rate, and website conversion value, broken down by industry. Learn how to interpret these metrics to improve campaign performance.
What Is the Average CPC by Platform for Marketing Agencies?
Discover the average Cost Per Click (CPC) across the best CPC ad networks. Get up-to-date insights to benchmark your campaigns and optimize results.
Google Ads Benchmarks Your Agency Needs To Know in 2025
Access key Google Ads benchmarks, including cost per conversion, CTR, and conversion rates, tailored by industry. Learn to interpret these metrics to optimize campaigns, refine strategies, and position your agency as a trusted expert.
What is a Good CTR? Is Your Click-Through Rate Good Enough?
Click-through rate is arguably one of the most common metrics for digital marketing ad campaigns. And this is for good reason! Average click-through rate informs you about the number of people clicking on your ads compared to everyone who sees them, usually your target audience.
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