The Top 12 Marketing Agency Industry Trends | 2024 Benchmarks Report
Explore industry trends for marketing agencies in 2024, including common challenges and perspectives on AI usage. Delve into insights from 251 agency leaders and their outlook for the year ahead.
Trends In Agency-Client Reporting | 2023 Benchmarks Report
How often do clients read reports? Uncover client reporting best practices and insights from over 120 marketing agencies.
Marketing Agency Growth Insights and Future Channel Strategies | 2023 Benchmarks Report
Valuable data and projections to inform your agency’s growth strategies with agency revenue predictions and benchmarks in this report.
Marketing Agency Management Insights | 2023 Benchmarks Report
Explore insights from the marketing agency benchmarks report uncovering key operational tactics agency owners are using today.
Overcoming Top Barriers To Agency Growth | 2023 Benchmarks Report
Explore the Marketing Agency Benchmarks Survey insights, uncovering the top barriers to agency growth of over 120 marketing agencies today.
What is a Good CTR? Is Your Click-Through Rate Good Enough?
Click-through rate is arguably one of the most common metrics for digital marketing ad campaigns. And this is for good reason! Average click-through rate informs you about the number of people clicking on your ads compared to everyone who sees them, usually your target audience.
Client Reporting Benchmarks: The Marketing Agency Guide
This article will look at client reporting trends in 2022 to help you demonstrate your agency’s ROI month over month, optimize client reporting, scale your agency, and stay ahead of the curve.
Email Benchmarks Agencies Should Use for Re-engagement Campaigns
In the face of rising customer acquisition costs year over year, agencies are focusing on re-engagement campaigns now more than ever to deliver big wins for their clients. Make your clients’ email marketing analytics shine in your email marketing reports.
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