
May 26, 2023
Discover the top 10 cold emailing mistakes that crush your marketing agency’s reputation. Learn actionable strategies to protect your brand, make positive first impressions, and seize new opportunities.


How To Boost Clients’ Email Open Rates To Drive More Value
Want to deliver real value to your clients? Learn practical tips for marketing agencies to increase email open rates and drive engagement with their target audience.


Social Media Marketing vs. Email Marketing: Pros & Cons
Social media vs. email marketing: Does your agency know which is more effective? We think you’ll be surprised by the answer! Here’s where you should be spending your time (and your clients’ money).


6 Klaviyo Metrics to Track in Client Reports
Monitoring the right Klaviyo email marketing metrics can be tricky. By knowing what to track, your agency will understand which email marketing efforts are working, and which areas need more attention.


12 Best Email Marketing Software for Agencies
With so many options, it may be challenging to decide on email marketing software for your agency. We’ll walk you through the benefits of using an email marketing platform and highlight the best options.


When & How Often to Email Your List
Many factors to consider when deciding how often to email your list, but it boils down to two things: the type of business you have and the type of people on your list. Preparing beforehand will ensure your marketing strategy remains streamlined, effective, and as time-efficient as possible.


What Makes a Great Email Marketing Analytics Report
While it may seem like a lot of information to analyze and digest, here’s how an email marketing analytics report can help you understand the bigger picture and make data-informed email marketing recommendations for your clients.


12 Vital Email Engagement Metrics To Track ROI
To improve ROI with email marketing, you need to measure how effectively your emails are engaging your audience. There are several important email engagement metrics that your agency should keep track of if you want to ensure your email marketing efforts aren’t going to waste.


Email Benchmarks Agencies Should Use for Re-engagement Campaigns
In the face of rising customer acquisition costs year over year, agencies are focusing on re-engagement campaigns now more than ever to deliver big wins for their clients. Make your clients’ email marketing analytics shine in your email marketing reports.

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