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Sep 25, 2020

Attribution Models for Marketers: The Definitive Guide

We would like to think that a visitor finds your blog or clicks an ad, and immediately converts into a sale or lead. Unfortunately, that is rarely the case. Today, people will visit your site several times prior to converting. They'll find your...

Peter Foy
Sep 24, 2020

The Best Social Media Posting Times in 2020 (By Platform)

Social media posting times play a significant role in whether or not a particular piece of content gets the attention it deserves. In other words, knowing the time of day and week to post can go a long way in taking social media marketing...

Peter Foy
Sep 23, 2020

New Feature - Select Individual Tabs with our Google Sheets Integration

Today we've added a very useful feature to our Google Sheets integration!Previously, your data would be pulled from the first tab in your Google Sheet by default.Now, you can select whichever tab within your Google Sheet that you want the data to...

Alex Girardi
Sep 22, 2020

An Upgrade to Google Analytics: New Metrics, Dimensions, and Segments

We brought you 6 of the most important metrics to track through Google Analytics. Now, we've released 79 new metrics that you can report on with our Google Analytics integration!We've broken down this new upgrade into three groups:New MetricsNew...

Alex Girardi
Sep 17, 2020

Data Storytelling: Why Every Business Needs to Adopt This Skill

Both startups and established businesses are now, more than ever, using tools and technology to collect, store, and analyze data. After collecting and cleaning data, the next step is to extract value from it. Even with the advent of BI and...

Peter Foy
Sep 14, 2020

New Integration For Twitter Ads

Today, we're publishing a brand new integration for Twitter Ads!Our new integration will allow you to report on the success of your Twitter Ad campaigns, and let you see all the relevant metrics in one place. Let's have a look at how to set up...

Alex Girardi
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